Experience

FirstImpression

• Advertising Services
• 1 - 100 Employee

• Head of Revenue Optimization

  • May 2016 - Present

  • Established and scaled Revenue Optimization Department, maintaining +150 strategic relationships and managing both direct and programmatic campaigns. • Developed an action-oriented review process, providing competitive analysis and leveraging AdTech industry expertise to increase revenue, influence renewal and drive user adoption • Conducting user research in order to fully understand customers’ needs. Constantly analyzing results to make our product as user-friendly, intuitive and simple as possible. • Responsible for cross-departmental coordination with multiple channels Show less



Ernst & Young

• China
• Accounting
• 700 & Above Employee

• International Tax Senior

  • Oct 2009 - May 2014

  • Managed and supervised the preparation and review process of international, federal, state & local corporate tax returns for various clients in Products and Services industry. This involved complex financial accounts and book to tax adjustments. • Analyzed and completed foreign tax returns of various complexities. International experience includes Earnings & Profits studies, calculation of Subpart F income and PFIC analysis. • In charge of budgeting and staffing for major clients including Goldman Sachs and News Corporation. • Led teams of staff and seniors, successfully achieving all required deadlines while maintaining constant communication with clients and partners. • Performed audit procedures on income tax provision calculations and accounts for public and private corporations. • Participated in learning presentations and trained new staff along with team members about the various projects, clients and tax skills required for each engagement. • Recruited prospective tax professionals through campus events and outreach, including in-office intern and staff mentoring programs Show less