Experience

GEROPHARM

• Russian Federation
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Marketing Director

  • Oct 2015 - Present



AKRIKHIN

• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Marketing Director

  • Aug 2012 - May 2015

  Marketing Director Main responsibilities: • Lead developing strategic marketing plans for 35 products 134 SKU (7 therapeutic areas: cardiology, dermatology, endocrinology, gynecology, urology, CNS, ophthalmology) 60% products were Rx, 40% - OTC (including cosmetic and FC) • Involved in business development of future product portfolio for 5 years marketing forecasts • Active involvement in budgeting and managing relationships with pharmacy chains, contracts and negotiations • SF: active involvement in full management of sales force. Defining strategies, distributing resources (FTE and A&P) , fine tuning regional policies; organizing cycle events for 400-500 people. Direct coordination of regional heads. • Lead annual business objectives, budget process development and plans • Head of 4 Marketing Team Leaders +9 PMs + 2 Medical Advisers + 3 Ass. (18 employees) Responsible for training, motivation, development and coaching. Achievements: • Re-organized new Rx department (hired and educated people) • Launched 4 new products. • Developed Respiratory, OC portfolio • All Target were achieved and over fulfilment. The main products (“old” products) MS increased (1H 2014 vs 1H 2013 in value, IMS data): Capoten +10pp, Akriderm +7pp. Total promotion portfolio demonstrated growth from 4% MS (dedicated markets) to 7%. Show less



Teva Pharmaceutical Industries Ltd.

• Marketing Team Leader

  • Jul 2010 - Aug 2012

  Main responsibilities: • Lead developing strategic marketing plans for Respiratory products (Beclason, Salamol, Nazarel, Nasobec, Tevacomb, Steri-Nebs) and Cardio products (Diuver, Felodip, Simgal, Atorvastatin-Teva), Ontime (PPI) • Using proper techniques and drawing from all available sources (e.g. Products team, Field Force team, external and corporate sources) identify suitable to exploit maximum Product potential. • Manage marketing surveys on a local, regional and national level • Through market research and other available methods monitor competitive position within relevant Areas • Evaluate and develop respiratory and cardio portfolio (including in-license projects) • Head of 4 Product Managers + 2 Medical Adviser + 1 Ass.. Responsible for training, motivation, development and coaching. Achievements: • Organized new Respiratory and Cardio group (hired and educated people) • Launched (2011) Tevacomb (first year – 10 mln USD) and Steri-Nebs (first year -1,5 mln USD) • Developed Respiratory and Cardio portfolio • Personally prepared full (10 respiratory products) 1 H 2011 Marketing campaign (in absent of PMs) • Best Manager Award 2011, Best Launch Award 2011 Show less



Sandoz

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Head of Marketing (a.i. Head of Onco BU)

  • Aug 2007 - Jun 2009

  Main responsibilities:• Participate in company strategic planning, formulate short and medium term marketing and sales plans • Plan and maintain budget for marketing projects • Formulate overall individual product promotion and plans, e.g. product launches in conjunction with Sales department• Implement product promotion strategy, using appropriate methods, e.g. advertising, promotional material, etc. • Provide market research/market information service to Sales Manager and General Manager. Monitor competitor activity and propose counter strategies. Achievements:• Organized new Onco BU (hired and educated people, head of 9 onco KAMs, 1 tender coordinator, 1 head of Commercial)• Leaded the process of EBEWE-Sandoz integration • Developed EBEWE-Sandoz oncology portfolio Show less

• Business Project Manager

  • 2008 - 2009

  Main responsibilities:• Responsible for design and execution of marketing programs for doctors (products Nifecard XL, Piramil, Biol, Tulip, Tafen Nasal, Broncho-Munal, Ferrum Lek• Evaluation of portfolio (cardio, pulmo and oncological products)Achievements:• Providing LRR process in Rx department • Roll out 5 marketing programs in 24 towns • Solvay Pharma Probrand campaign (protect Sandoz brand Broncho-Munal)

• Federal Line Sales & Marketing Manager (cardiovascular product line)

  • 2007 - 2008

  Main responsibilities:• Head of 9 Regional Line Managers with structure of 86 Medical Representatives in 28 cities.• Responsible for revenue generation and market share gaining for 5 products (Nifecard XL, Tulip, Ferrum Lek, Ketonal, Sanval).• Responsible for training, motivation, development and coaching of managers and representatives in this structure. • Responsible for development of regional tactics for promotion, and adaptation of promotion to regional differences. Achievements:• Personally trained and promoted 5 medical Reps to position of Regional Line Manager.• All Target were achieved in 2007.( In 2008 Rx structure was reorganized) Show less

• Senior Product Manager

  • 2005 - 2007

• Product Manager

  • 2003 - 2005

• Product Manager

  • 2003 - 2005

• Medical Adviser

  • 2001 - 2003