Marina Rayón
Founder at WINGSTOSELL- Claim this Profile
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Chino Full professional proficiency
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Inglés Native or bilingual proficiency
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Francés Full professional proficiency
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Español Native or bilingual proficiency
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Italiano Full professional proficiency
Topline Score
Bio
Carlos Lopes
Marina is a well experienced professional in the world of Exports, with in depth knowledge of the coffee category and well aware of the market. She is highly curious, constantly seeking to develop new skills and with great sensitivity to work with other cultures across the world. She has a proven track record of building strong customer relationships, managing teams, creating leads and transforming them in profitable business,. She works well in cross functional teams and easily takes the lead of the group . Her focus on customer service balanced with a clear respect of the parameters within which she has to work make her an extremely effective and valuable player in any company.
John Wills
I have had the pleasure of working with Marina on a number of projects over several years. She is always positive, professional and proactive. Marina is clearly passionate about the industry she works in, her passion for coffee goes beyond what can be taught . She is a massive asset to any company who is fortunate enough to have her skills.
Alain Bayer
J ai eu le plaisir de travailler avec Marina comme Agent Commercial. Marina est une Grande Professionnelle. Toujours a l ecoute du client afin d ameliorer la qualite du service et de le satisfaire pleinement. De plus...Ses qualites humaines et sa capacite d adaptation font qu elle est appreciee de tous... Si l occasion se presente...n hesitez pas a travailler et a recommander Marina....vous ne le regretrez pas.
Carlos Lopes
Marina is a well experienced professional in the world of Exports, with in depth knowledge of the coffee category and well aware of the market. She is highly curious, constantly seeking to develop new skills and with great sensitivity to work with other cultures across the world. She has a proven track record of building strong customer relationships, managing teams, creating leads and transforming them in profitable business,. She works well in cross functional teams and easily takes the lead of the group . Her focus on customer service balanced with a clear respect of the parameters within which she has to work make her an extremely effective and valuable player in any company.
John Wills
I have had the pleasure of working with Marina on a number of projects over several years. She is always positive, professional and proactive. Marina is clearly passionate about the industry she works in, her passion for coffee goes beyond what can be taught . She is a massive asset to any company who is fortunate enough to have her skills.
Alain Bayer
J ai eu le plaisir de travailler avec Marina comme Agent Commercial. Marina est une Grande Professionnelle. Toujours a l ecoute du client afin d ameliorer la qualite du service et de le satisfaire pleinement. De plus...Ses qualites humaines et sa capacite d adaptation font qu elle est appreciee de tous... Si l occasion se presente...n hesitez pas a travailler et a recommander Marina....vous ne le regretrez pas.
Carlos Lopes
Marina is a well experienced professional in the world of Exports, with in depth knowledge of the coffee category and well aware of the market. She is highly curious, constantly seeking to develop new skills and with great sensitivity to work with other cultures across the world. She has a proven track record of building strong customer relationships, managing teams, creating leads and transforming them in profitable business,. She works well in cross functional teams and easily takes the lead of the group . Her focus on customer service balanced with a clear respect of the parameters within which she has to work make her an extremely effective and valuable player in any company.
John Wills
I have had the pleasure of working with Marina on a number of projects over several years. She is always positive, professional and proactive. Marina is clearly passionate about the industry she works in, her passion for coffee goes beyond what can be taught . She is a massive asset to any company who is fortunate enough to have her skills.
Alain Bayer
J ai eu le plaisir de travailler avec Marina comme Agent Commercial. Marina est une Grande Professionnelle. Toujours a l ecoute du client afin d ameliorer la qualite du service et de le satisfaire pleinement. De plus...Ses qualites humaines et sa capacite d adaptation font qu elle est appreciee de tous... Si l occasion se presente...n hesitez pas a travailler et a recommander Marina....vous ne le regretrez pas.
Carlos Lopes
Marina is a well experienced professional in the world of Exports, with in depth knowledge of the coffee category and well aware of the market. She is highly curious, constantly seeking to develop new skills and with great sensitivity to work with other cultures across the world. She has a proven track record of building strong customer relationships, managing teams, creating leads and transforming them in profitable business,. She works well in cross functional teams and easily takes the lead of the group . Her focus on customer service balanced with a clear respect of the parameters within which she has to work make her an extremely effective and valuable player in any company.
John Wills
I have had the pleasure of working with Marina on a number of projects over several years. She is always positive, professional and proactive. Marina is clearly passionate about the industry she works in, her passion for coffee goes beyond what can be taught . She is a massive asset to any company who is fortunate enough to have her skills.
Alain Bayer
J ai eu le plaisir de travailler avec Marina comme Agent Commercial. Marina est une Grande Professionnelle. Toujours a l ecoute du client afin d ameliorer la qualite du service et de le satisfaire pleinement. De plus...Ses qualites humaines et sa capacite d adaptation font qu elle est appreciee de tous... Si l occasion se presente...n hesitez pas a travailler et a recommander Marina....vous ne le regretrez pas.
Credentials
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Official Exam HSK III Chinese Language
Hanban Confucius InstituteJul, 2011- Nov, 2024 -
Sworn translator (Legal)
Spanish Ministry of Foreign AffairsJun, 2008- Nov, 2024
Experience
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WINGSTOSELL S.L.
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Spain
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Business Consulting and Services
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1 - 100 Employee
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Founder
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Aug 2021 - Present
International business consultancy: projects to start, re-build and push sales in the international environment International business consultancy: projects to start, re-build and push sales in the international environment
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General de Solubles
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Mexico
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Food and Beverage Services
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1 - 100 Employee
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Sales Director
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Oct 2021 - Present
Sales Director, leading a new commercial phase for the company both for National Sales (México) and International Export markets. Sales Director, leading a new commercial phase for the company both for National Sales (México) and International Export markets.
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Gether Co
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Spain
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Advertising Services
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1 - 100 Employee
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Sponsor and Market Advisor
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Aug 2021 - Present
Strategic connector between companies interested in sponsoring high level sports players (La Liga Spain, E-Sports, F1...) Domestic and International Markets. Strategic connector between companies interested in sponsoring high level sports players (La Liga Spain, E-Sports, F1...) Domestic and International Markets.
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UCC Coffee UK and Ireland
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United Kingdom
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Food and Beverage Services
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200 - 300 Employee
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Senior Export Manager UCC Europe
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Apr 2020 - Aug 2021
UCC Europe wants to establish a sustainable and dynamic export business from Europe to the world, leveraging existing production capacity across all roasting manufacturing plants in Europe.The purpose of the role is to establish and grow businesses in key markets by identifying & unlocking opportunities and locking commercial agreements with customers, ideally long-term partnerships. This new created central role involves establishing a base strategy, identifying targets, hunting customers, locking deals and ensuring optimal service levels. This role reports to the Global Business Unit Director and works closely with various functions across all UCC Europe such as Manufacturing & Supply Chain, Customer Service Team, Innovation/ Product Development Teams, Finance and Marketing. Key functions:• The achievement of the Export sales budget. Hunt and secure sales• The creation of a centralized Export department, Export Sales coordination across EU Operating companies and liaison with UCC Asia• To map the key contacts across that market and develop the pipelineKey Abilities:• Ability to communicate strategies and solutions at all levels, sharing best practices across Opcos.• Ability to build winning relationships, both internal & external• Negotiating and alignment on contracts with multiple stakeholders • Business & Financial Acumen (leverage analytics and insights to create strategy)• Both a strategic outlook and focus on executional excellence• Excellent organizational skills, ability to prioritise own diary & workload, to meet deadlines• Self-motivated, confident & inspiring individual, with a track record of winning new business• Ability to Persuade and Influence• Energy, Enthusiasm and a “Can Do” attitude• A real team player• Drives resultsKey interactions:• GBU Director• Supply Chain and Manufacturing• Customer Service• Product Development• Marketing• Plant Managers• External third parties• Finance/ Pricing• UCC Europe and Asia
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UCC Coffee Spain
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Spain
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Food & Beverages
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1 - 100 Employee
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Near Abroad Senior Manager
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Nov 2018 - Apr 2020
The Near Abroad Senior Manager position is created to plan, organize and execute the Export department of the UCC Coffee factories located in Spain and France, in order to feed a growing demand from outside Spanish national borders, as well as to become a new business pillar for the company.Main functions:- Participate with the Marketing Department in the definition of a commercial policy, a price policy and selling conditions in different countries.- Prepare the annual sales budget, commercial objectives and expense budgets for the international commercial department.- Define the marketing actions and tools to be applied in each of the countries in their area of responsibility.- Carry out complex international business negotiations.- Maintain a continuous relationship with customers to meet needs or points for improvement.- Plan and execute development tasks according to open possibilities of different markets, finding the most suitable partners or UCC Spain. - Identify the department's KPI's, measure them and establish corrective measures if necessary.- Engage with the UCC Europe Group, aligning common actions and policies to achieve the company's objectives.Key interactions:- The position reports to the Commercial and Marketing Director of UCC Spain.- Interactions with all internal departments (Production and Logistics, Quality, Innovation, Marketing, Management Committee etc). Interactions with the group at UCC Europe.
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Cafés Oquendo
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Spain
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Food and Beverage Services
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1 - 100 Employee
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Export Director
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Oct 2011 - Oct 2018
Key roles of my work include the creation of the Export Department, coordination and creation of an export strategy to achieve sales targets. Management of a team of Export Area Managers and Back Office Managers on a daily basis.I look for trade agreements in assigned countries, with special emphasis on Asia and Africa. In my daily work I seek continuous improvement of the export and internationalization processes of the company. I also work on adapting packaging for international sales and organize the process of participation at international food fairs such as Sial Paris, Anuga Colonia, PLMA Amsterdam or Alimentaria Barcelona, among others. Other main responsibilities included: Active participation as a member of the Board of Directors.Product research and development. Project reports about coffee sector and coffee innovations.Helping international Procurement processes. Quality and product innovation in the coffee sector are always in mind at work.
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Executive Translator and VP Assistance to Princess of Asturias Awardees
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Oct 2005 - Oct 2016
Asistencia a premiados en los Premios Príncipe de Asturias. Coordinación de la agenda del premiado, acompañamiento a las entrevistas con prensa y personalidades, guía de turismo y organización de sus actos de protocolo durante el evento. Algunos de los premiados con los que he trabajado son: Annie Leibovitz, Directores del Museo de los Guerreros de Xián, British Council, National Geographic Society, Ghana Reseach Center, científico Peter Lawrence, Iker Casillas y Real Madrid, etc. Esta colaboración que realizo una vez al año me ha ayudado a formarme como profesional en ámbitos muy importantes como la capacidad de comunicación, la organización o la diplomacia.
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Traductora e intérprete freelance
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Translation and Localization
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1 - 100 Employee
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Founder on MR Freelance Translation and Consultancy
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Feb 2005 - Oct 2011
I started my own business of translation, interpreting and international business consultancy. Key working languages: Spanish, Italian, French, Mandarin Chinese, English. Services: Simultaneous and bilateral interpreting.Court Interpreting.Written translation and proofreading, focus in business, legal and tourism. B2B sales projects to export goods, focus in LATAM and ASIA. Main products within the Food and Beverage Business, but also projects in Green Industries and other industrial manufacturers willing to export.Some of my clients are: Elite Merchandising, National Geographic, Xian Warriors Museum, Invest in Usa, Seresco, Asturex, Princess of Asturias Foundation, National Geographic, Spanish National Police.
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Export Manager China-Mexico-Spain
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Jan 2011 - Sep 2011
Export Manager and Interpreter for this Spanish wine company.Commercial pipeline search, agreement negotiations and business trips to China for closing new partnerships with Distributors and Retailers in the country.Online remote work both with Supplier and Commercial Leads.Business agenda creation and business trip with the company around China. Export Manager and Interpreter for this Spanish wine company.Commercial pipeline search, agreement negotiations and business trips to China for closing new partnerships with Distributors and Retailers in the country.Online remote work both with Supplier and Commercial Leads.Business agenda creation and business trip with the company around China.
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Education
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浙江大学 Zhejiang University
Language, Culture and Business Negotiation in China -
Camara de Comercio de Oviedo
Comercio Exterior -
Universidad de Las Palmas de Gran Canaria
Licenciada en Traducción e Interpretación -
Dublin City University
Traducción e Interpretación, Programa Erasmus -
Universidad de Oviedo
Diplomada en Turismo -
Citrus High School
Año Académico en USA (equivalente a 2ºESO)