Marina Potapenkova

Title Head of the editorial group "Edutainment" at CLEVER Publishing
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Contact Information
Location
RU
Languages
  • English -
  • German Limited working proficiency
  • Icelandic Elementary proficiency
  • Russian Native or bilingual proficiency
  • Korean Elementary proficiency

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Experience

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Title Head of the editorial group "Edutainment"
      • Jul 2018 - Present

      - Monitoring the implementation and filling of the thematic and perspective editorial plan. - Drawing up a plan for promising projects that can be implemented in the publishing house. - Putting forward proposals for optimizing editorial and publishing activities as within the department of the editor-in-chief, and within the framework of strategic planning. - Establishing effective work of the editorial block in the framework of educational children's literature on the field "Edutainment". - Participation in the promotion, marketing of the publication and its further support (writing email contexts B2B, B2C) Apart from editorial work, I lead an editorial team and projects in a way of project management according to my MBA degree which includes: 1. Activity and resource planning 2. Organizing and motivating a project team 3. Controlling time management of the projects (Define activity - Sequence activity - Estimate the duration of activity - Develop a schedule - Maintain a schedule) 4. Cost estimating and developing the budget 5. Ensuring customer satisfaction 6. Analyzing and managing project risk 7. Monitoring progress 8. Managing reports and necessary documentation Achievements for the last year in this position: * Released over 350 book projects * 1,500,000 children and adults read my books * Projects I created: - 40% of total publishing house sales - publications - leaders in terms of circulation within the total volume of the publishing house - winners of literary awards (including "Book of the Year-2019") * Work with leading authors of children's literature - TOP-10 (according to the Russian Book Chamber for 2019) *Book portfolio of publications in attached

    • Project Manager
      • Jun 2015 - Jul 2018

      Release of publishing products for the book market and on-demand.Main responsibilities:• managing the editorial and publishing process at all its stages (selection of books, formationconclusions on the economic feasibility of the project, work with copyright,translation, editing, proofreading, layout, design, printing, etc.);• interaction with customers (negotiations, briefing, conducting);• maintaining a balance between the high-quality standards adopted by the publishing house and fulfillment of customer requirements;• personal responsibility for the results of project implementation;• budgeting, ensuring profitability;• development of concepts for publications, positioning, striving to ensure a high level ofretail sales of even the "weakest" products;• writing advertising texts, coming up with titles for books and visual images for their covers;• creative team management;organizing and attracting freelance personnel and organizing their work;• timely solution of unforeseen tasks, modeling of risk management, associated withprojects.

    • Leading editor
      • Dec 2013 - Jun 2015

      Help a writer develop a book from idea or outline or initial draft. Make sure the book will meet the needs of the publisher and its readers. Work with the author through any number of drafts. Often works with writers of educational literature for school. Guide the writer in topics to be covered in or omitted from the book. Find new authors and promote writers who will be profitable for the publisher. Sometimes fight to get an author accepted by the publishing house because he’s competing with other editors to bring in new authors

    • Project Coordinator of ebook
      • Sep 2013 - Dec 2013

      Coordinator work with specialists in the field of creation of ebooks, editors and writers, produce goal and target specifications, solve any conflicts that arise and minimise potential risks. Maintain an appropriate relationship with all publishing departments which are involved in making-ready ebooks and ensure that the project results are comprehensible to management.

    • 1st-class-editor
      • Apr 2010 - Sep 2013

      Working with authors, journalists or writers and responsible for selecting and commissioning new work, keeping up-to-date with market trends.Ensurethat the manuscript meets in-house style standards and corrects grammar, spelling, and punctuation. Check facts and may suggest different words. Verifies headings, statistics, data in graphs, and footnote entries, check for consistency and logic, and read with the needs of the audience in mind. Also working long and irregular hours, particularly as publishing and print deadlines approach, which is based in a busy (andoften stressful) office environment but regularly travel away from the office to meet clients.

    • School assistant
      • Sep 2007 - Aug 2009

      Work experience has involved working with team-based cutler and communication skills, such as planning, organizing, coordinating and committing of lectures’ educational process among all sub-department‘s staff. Work experience has involved working with team-based cutler and communication skills, such as planning, organizing, coordinating and committing of lectures’ educational process among all sub-department‘s staff.

Education

  • Moscow International Higher Business School MIRBIS (Institute)
    Master of Business Administration - MBA, Strategic Management and Organization Management
    2016 - 2018
  • Moscow Nordic School
    A 2.1, Icelandic Language
    2011 - 2014
  • Goethe-Insitute Moskau
    B 2.1, German Language
    2009 - 2012
  • Moscow State University of Printing Arts
    Master of Arts (MA), Publishing business and book trade
    2006 - 2012

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