Founder and CEO

• 2010 - Present

Owner

• Jun 2010 - Present

Handle social media efforts for several non-profits and businesses (Facebook, Twitter, You Tube, etc). Produce newsletter/editorial content. Conceptualize and execute client-specific promotions utilizing our strong media relationships. Develop and execute Public Relations strategies for clients and special events. Conceptualize and execute special events such as ground breaking ceremonies, press conferences, fund-raisers, etc. Develop and send out press releases and story pitches… Show more Handle social media efforts for several non-profits and businesses (Facebook, Twitter, You Tube, etc). Produce newsletter/editorial content. Conceptualize and execute client-specific promotions utilizing our strong media relationships. Develop and execute Public Relations strategies for clients and special events. Conceptualize and execute special events such as ground breaking ceremonies, press conferences, fund-raisers, etc. Develop and send out press releases and story pitches on behalf of our clients to local and regional media. Develop mutually beneficial community partnerships. Produce copy for web, print materials, advertising, internal communications, etc. Participate in brainstorming/strategic planning sessions for our clients. Handle coordination of commercial TV shoots (securing locations, scheduling, over all logistics).

El Paso Affiliate

• 2016 - Present

I am the PRConsultants Group member representing the El Paso Market. PRConsultants Group (PRCG) is an exclusive nationwide network of 50 highly-regarded, award-winning senior-level PR and communications consultants working in every sector of every major U.S. market. PRCG has a unique business model. If you’re in need of a small team, or even a large team, to develop and execute your communications needs across the U.S., we’ll custom-build the PRCG team that’s the right for you to… Show more I am the PRConsultants Group member representing the El Paso Market. PRConsultants Group (PRCG) is an exclusive nationwide network of 50 highly-regarded, award-winning senior-level PR and communications consultants working in every sector of every major U.S. market. PRCG has a unique business model. If you’re in need of a small team, or even a large team, to develop and execute your communications needs across the U.S., we’ll custom-build the PRCG team that’s the right for you to help your business achieve its goals. PRCG consultants (known as "members"​) execute projects for national and international brands focusing on strategic planning and creative execution in media relations, social media communications, promotions, crisis communications management, event site selection and much more. Due to our unique network business model, we’re able to offer our clients competitive rates. PRConsultants Group (PRCG) is membership-only nationwide network of experienced, award-winning senior-level PR and communications consultants in the United States and Canada. Founded in 2000, each of the nearly 50 current members of PRCG has been hand-selected and invited into the network following a formal interview and vetting process. Whatever your communication needs, we will custom-build the perfect team to work with you to develop and execute your unique PR strategies and tactics. Our members, known as PR Consultants (PRCs), execute programs for local, regional, national and international brands across the communication spectrum from traditional to social media communications, event management, street teams, product promotions, crisis communications and more. Because we form teams specific to each client’s needs, the PRCG business model allows us to offer services at competitive rates. To access PRCG, send your inquiry to info@prconsultantgroup.com and you will be contacted by one of our Directors or a Project Manager for your geographic region. Show less I am the PRConsultants Group member representing the El Paso Market. PRConsultants Group (PRCG) is an exclusive nationwide network of 50 highly-regarded, award-winning senior-level PR and communications consultants working in every sector of every major U.S. market. PRCG has a unique business model. If you’re in need of a small team, or even a large team, to develop and execute your communications needs across the U.S., we’ll custom-build the PRCG team that’s the right for you to… Show more I am the PRConsultants Group member representing the El Paso Market. PRConsultants Group (PRCG) is an exclusive nationwide network of 50 highly-regarded, award-winning senior-level PR and communications consultants working in every sector of every major U.S. market. PRCG has a unique business model. If you’re in need of a small team, or even a large team, to develop and execute your communications needs across the U.S., we’ll custom-build the PRCG team that’s the right for you to help your business achieve its goals. PRCG consultants (known as "members"​) execute projects for national and international brands focusing on strategic planning and creative execution in media relations, social media communications, promotions, crisis communications management, event site selection and much more. Due to our unique network business model, we’re able to offer our clients competitive rates. PRConsultants Group (PRCG) is membership-only nationwide network of experienced, award-winning senior-level PR and communications consultants in the United States and Canada. Founded in 2000, each of the nearly 50 current members of PRCG has been hand-selected and invited into the network following a formal interview and vetting process. Whatever your communication needs, we will custom-build the perfect team to work with you to develop and execute your unique PR strategies and tactics. Our members, known as PR Consultants (PRCs), execute programs for local, regional, national and international brands across the communication spectrum from traditional to social media communications, event management, street teams, product promotions, crisis communications and more. Because we form teams specific to each client’s needs, the PRCG business model allows us to offer services at competitive rates. To access PRCG, send your inquiry to info@prconsultantgroup.com and you will be contacted by one of our Directors or a Project Manager for your geographic region. Show less

Program Coordinator

• Jan 2008 - Jun 2010

Manage Student Programs (Cinema Novo Independent Film Series, Wednesday Music Café, Union Art Gallery) Mentor three student coordinators and budgets for all student programs (all programs are “learning” programs). Public Relations and Media Buyer for Student Programs as well as events at Don Haskins Center, Magoffin Auditorium, Sun Bowl Stadium (Britney Spears, Kiss, Jay-Z, AC/DC, Shakira, Cirque Du Soliel). Develop social media efforts for UTEP Special Events, Cinema Novo, and Union… Show more Manage Student Programs (Cinema Novo Independent Film Series, Wednesday Music Café, Union Art Gallery) Mentor three student coordinators and budgets for all student programs (all programs are “learning” programs). Public Relations and Media Buyer for Student Programs as well as events at Don Haskins Center, Magoffin Auditorium, Sun Bowl Stadium (Britney Spears, Kiss, Jay-Z, AC/DC, Shakira, Cirque Du Soliel). Develop social media efforts for UTEP Special Events, Cinema Novo, and Union Art Gallery. Work with other University Departments to coordinate special events (Minerpalooza, Homecoming, Tournees Film Festival, Redefining Walls Exhibition, The Disappeared, and Bhutan Days). Game Day Manager for all UTEP Women’s Basketball home games (checks in officials, customer relations, manage game day activities, coordinate with security, etc). Handle special needs for UTEP Football season (credentials, game day passes, parking passes, game day signage, etc). Secure corporate sponsorship for development of student programs (Cricket Communications, What’s Up Weekly) Write and manage grants for Student Programs (secured largest grant in history of Cinema Novo for 2009/2010 cycle) Show less Manage Student Programs (Cinema Novo Independent Film Series, Wednesday Music Café, Union Art Gallery) Mentor three student coordinators and budgets for all student programs (all programs are “learning” programs). Public Relations and Media Buyer for Student Programs as well as events at Don Haskins Center, Magoffin Auditorium, Sun Bowl Stadium (Britney Spears, Kiss, Jay-Z, AC/DC, Shakira, Cirque Du Soliel). Develop social media efforts for UTEP Special Events, Cinema Novo, and Union… Show more Manage Student Programs (Cinema Novo Independent Film Series, Wednesday Music Café, Union Art Gallery) Mentor three student coordinators and budgets for all student programs (all programs are “learning” programs). Public Relations and Media Buyer for Student Programs as well as events at Don Haskins Center, Magoffin Auditorium, Sun Bowl Stadium (Britney Spears, Kiss, Jay-Z, AC/DC, Shakira, Cirque Du Soliel). Develop social media efforts for UTEP Special Events, Cinema Novo, and Union Art Gallery. Work with other University Departments to coordinate special events (Minerpalooza, Homecoming, Tournees Film Festival, Redefining Walls Exhibition, The Disappeared, and Bhutan Days). Game Day Manager for all UTEP Women’s Basketball home games (checks in officials, customer relations, manage game day activities, coordinate with security, etc). Handle special needs for UTEP Football season (credentials, game day passes, parking passes, game day signage, etc). Secure corporate sponsorship for development of student programs (Cricket Communications, What’s Up Weekly) Write and manage grants for Student Programs (secured largest grant in history of Cinema Novo for 2009/2010 cycle) Show less

Field Marketing Manager

• Jun 2006 - Jul 2007

Full Time 40+ hours weekly Manage mobile energy programs in West Texas and Las Cruces, NM to ensure quality sampling. Build belief in brand by personalizing it for college students (ex: Terry Adams at TTU, supported events at UTEP, KRUXfest at NMSU). Build and maintain positive relationships with key opinion leaders in community/scenes. Create unique Red Bull experiences for niche markets while incorporating art/culture (ex: Art of the Can at Adair Margo Gallery, Bboy… Show more Full Time 40+ hours weekly Manage mobile energy programs in West Texas and Las Cruces, NM to ensure quality sampling. Build belief in brand by personalizing it for college students (ex: Terry Adams at TTU, supported events at UTEP, KRUXfest at NMSU). Build and maintain positive relationships with key opinion leaders in community/scenes. Create unique Red Bull experiences for niche markets while incorporating art/culture (ex: Art of the Can at Adair Margo Gallery, Bboy Academics, Manny Mania, Illume at NMSU, Fandango movie screening at San Elizario square). Bring brand image to life in on premise accounts (ex: Moto GP viewing parties at accounts, Ghost Recon tournament at Ft.Bliss). Create yearly business plans and budgets for El Paso and West Texas Markets. Identify and participate in existing events by creating and providing tailor made solutions to enhance the occasion (ice sculpture and floating screen at Amigo Airsho reception, soccer warm-up areas at Sun Bowl Soccer Tournament, etc) Work with local media to attain coverage of local activations. Show less Full Time 40+ hours weekly Manage mobile energy programs in West Texas and Las Cruces, NM to ensure quality sampling. Build belief in brand by personalizing it for college students (ex: Terry Adams at TTU, supported events at UTEP, KRUXfest at NMSU). Build and maintain positive relationships with key opinion leaders in community/scenes. Create unique Red Bull experiences for niche markets while incorporating art/culture (ex: Art of the Can at Adair Margo Gallery, Bboy… Show more Full Time 40+ hours weekly Manage mobile energy programs in West Texas and Las Cruces, NM to ensure quality sampling. Build belief in brand by personalizing it for college students (ex: Terry Adams at TTU, supported events at UTEP, KRUXfest at NMSU). Build and maintain positive relationships with key opinion leaders in community/scenes. Create unique Red Bull experiences for niche markets while incorporating art/culture (ex: Art of the Can at Adair Margo Gallery, Bboy Academics, Manny Mania, Illume at NMSU, Fandango movie screening at San Elizario square). Bring brand image to life in on premise accounts (ex: Moto GP viewing parties at accounts, Ghost Recon tournament at Ft.Bliss). Create yearly business plans and budgets for El Paso and West Texas Markets. Identify and participate in existing events by creating and providing tailor made solutions to enhance the occasion (ice sculpture and floating screen at Amigo Airsho reception, soccer warm-up areas at Sun Bowl Soccer Tournament, etc) Work with local media to attain coverage of local activations. Show less

Editor

• Feb 2006 - Jun 2006

Full Time 40+ hours weekly Conceptualize all aspects of magazine, including but not limited to cover, content, and layout. Manage a staff of 15 freelance writers, an in-house writer, and three photographers. Assign, edit, proof, and correct all editorial content. Manage budget for each issue-writers, photographers, production, etc. Coordinate between writers, photographers, and subjects to schedule and conceptualize stories/photo shoots. Build and manage editorial board, a… Show more Full Time 40+ hours weekly Conceptualize all aspects of magazine, including but not limited to cover, content, and layout. Manage a staff of 15 freelance writers, an in-house writer, and three photographers. Assign, edit, proof, and correct all editorial content. Manage budget for each issue-writers, photographers, production, etc. Coordinate between writers, photographers, and subjects to schedule and conceptualize stories/photo shoots. Build and manage editorial board, a cross-section of El Pasoans that come together to brainstorm story ideas and give input regarding the magazine. Write editorial pieces, photographer. Maintain positive relationships with local non-profit, business, and arts communities. Show less Full Time 40+ hours weekly Conceptualize all aspects of magazine, including but not limited to cover, content, and layout. Manage a staff of 15 freelance writers, an in-house writer, and three photographers. Assign, edit, proof, and correct all editorial content. Manage budget for each issue-writers, photographers, production, etc. Coordinate between writers, photographers, and subjects to schedule and conceptualize stories/photo shoots. Build and manage editorial board, a… Show more Full Time 40+ hours weekly Conceptualize all aspects of magazine, including but not limited to cover, content, and layout. Manage a staff of 15 freelance writers, an in-house writer, and three photographers. Assign, edit, proof, and correct all editorial content. Manage budget for each issue-writers, photographers, production, etc. Coordinate between writers, photographers, and subjects to schedule and conceptualize stories/photo shoots. Build and manage editorial board, a cross-section of El Pasoans that come together to brainstorm story ideas and give input regarding the magazine. Write editorial pieces, photographer. Maintain positive relationships with local non-profit, business, and arts communities. Show less

Promotions Director/Midday On-Air Talent

• Jul 2002 - Jul 2005

Full Time 40+ hours weekly Served as mid-day host of #2 rated radio show in El Paso. Conceptualized, produced, and hosted “Stepping Out,” a radio show with a focus on local music scene as well as independent music/film. Work closely with local colleges, UTEP, NMSU, and EPCC, to develop and establish relationships with local student population. Ex: Border Music Fest at UTEP, career days at EPCC, concert promos at NMSU Developed on-premise promotions with local bars and… Show more Full Time 40+ hours weekly Served as mid-day host of #2 rated radio show in El Paso. Conceptualized, produced, and hosted “Stepping Out,” a radio show with a focus on local music scene as well as independent music/film. Work closely with local colleges, UTEP, NMSU, and EPCC, to develop and establish relationships with local student population. Ex: Border Music Fest at UTEP, career days at EPCC, concert promos at NMSU Developed on-premise promotions with local bars and restaurants. Ex: “Show us Your Cans,” Speaking Rock B of B, “Beastie Bar-Mistvah,” etc. Oversee promotions staff, direct promotion programs that combine advertising with purchase incentives to increase sales and public image. Conceptualize, script, and implement all station promotions for radio, television, and print advertisements. Build and maintain positive relationships with public and private sectors. Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups, as well as media. Promotions Director for KHRO, KOFX, and KYSE. Managed staff and budgets for all three stations. Improved quality of life for young El Pasoans by promoting over 32 sold out concerts in our market. Devised creative promotions for each and every concert. Actively participated in developing events relevant to niche groups with Red Bull such as Red Bull Rockjam at Hueco Tanks, “Sonic Boom” at the Rescue Mission Silo. Show less Full Time 40+ hours weekly Served as mid-day host of #2 rated radio show in El Paso. Conceptualized, produced, and hosted “Stepping Out,” a radio show with a focus on local music scene as well as independent music/film. Work closely with local colleges, UTEP, NMSU, and EPCC, to develop and establish relationships with local student population. Ex: Border Music Fest at UTEP, career days at EPCC, concert promos at NMSU Developed on-premise promotions with local bars and… Show more Full Time 40+ hours weekly Served as mid-day host of #2 rated radio show in El Paso. Conceptualized, produced, and hosted “Stepping Out,” a radio show with a focus on local music scene as well as independent music/film. Work closely with local colleges, UTEP, NMSU, and EPCC, to develop and establish relationships with local student population. Ex: Border Music Fest at UTEP, career days at EPCC, concert promos at NMSU Developed on-premise promotions with local bars and restaurants. Ex: “Show us Your Cans,” Speaking Rock B of B, “Beastie Bar-Mistvah,” etc. Oversee promotions staff, direct promotion programs that combine advertising with purchase incentives to increase sales and public image. Conceptualize, script, and implement all station promotions for radio, television, and print advertisements. Build and maintain positive relationships with public and private sectors. Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups, as well as media. Promotions Director for KHRO, KOFX, and KYSE. Managed staff and budgets for all three stations. Improved quality of life for young El Pasoans by promoting over 32 sold out concerts in our market. Devised creative promotions for each and every concert. Actively participated in developing events relevant to niche groups with Red Bull such as Red Bull Rockjam at Hueco Tanks, “Sonic Boom” at the Rescue Mission Silo. Show less