Marketing Lead

• Jan 2023 - Present

Advisor

• Nov 2022 - Present

Consultant

• Sep 2022 - Present

Business Consulting and Services Business Consulting and Services

Chief Business Officer

• Dec 2021 - Jun 2022

Farandole provides a marketplace for NFTs pegged to physical (and virtual) wine & spirits products with innovative royalties and tamper-proof authenticity, making fine wine & rare spirits accessible to a larger audience. We advise brands on opportunities in Web3 incl. access to the Metaverse, and bring together high-end brands, wine & spirits connoisseurs, and NFT enthusiasts through membership clubs and events in the physical and virtual world. www.farandole.io marketplace.farandole.io Show less

Senior Brand Manager Asia

• Feb 2021 - Oct 2021

Beverage consulting company• Managing and building route-to-market strategies for spirits brands across Asia. Stakeholder management between brand owner and distributors ensuring consistency within strategy and marketing.• Increased sales, improved quality on marketing activations, marketing strategy and communication between distributor and brand owner. • Opened new markets in Hong Kong, South Korea, Indonesia and Thailand.

Brand Manager Asia

• Sep 2020 - Feb 2021

• Managing and building route-to-market strategies for spirits brands across Asia. Stakeholder management between brand owner and distributors ensuring consistency within strategy and marketing.• Increased sales, improved quality on marketing activations, marketing strategy and communication between distributor and brand owner. • Won Perrier & Juice pitch for local distributor in Hong Kong with 3-year marketing & strategy plan.

Brand Manager French Portfolio

• Jul 2018 - Feb 2020

• Created and executed strategic business and marketing plans for all of Pernod Ricard’s French portfolio (e.g. Mumm, Martell & Perrier-Jouët) in collaboration with internal and external stakeholders. Successfully reached agreed performance and activity objectives. • Significantly increased value growth through revised strategy for Mumm Champagne, +2% in 6 months on-trade.• Closed deal with off-trade Swedish Alcohol Retail Monopoly (Systembolaget) to distribute innovation Cidraie Organic Pear that became best performing cider in the portfolio.• Increased sales of Champagne Perrier-Jouët +39% YoY through wine collectors’ network, through innovative and exclusive dinner events.• Supervisor of Champagne Ambassador that significant increase number of product trainings for trade customers. Show less

Jr Brand Manager Absolut Vodka

• Aug 2016 - Jun 2018

• Created and executed strategic business and marketing plans for Absolut Vodka in collaboration with cross-functional teams, trade customers and external agencies.• Launched innovation Absolut Mixt on- and off-trade that accomplished 1-year sales target in four months.• Mentored and coordinated daily activities of several Absolut Vodka Brand Ambassadors.

Assistant Brand Manager Absolut Vodka

• Aug 2015 - Aug 2016

Project responsible for “Absolut Nights Tour” and “Absolut Symposium”. The projects were created and executed in the biggest Italian cities in collaboration with event organizer Xplosiva and Kiwi digital agency.

Marketing Coordinator

• Oct 2014 - Aug 2015

Global igaming company Analyzed and produces eCRM strategies for different consumer segments via digital newsletters and ads on Facebook. Global igaming company Analyzed and produces eCRM strategies for different consumer segments via digital newsletters and ads on Facebook.

IT Support Professional

• Sep 2009 - Sep 2014

Cloud Computing company customizing IT solutions for small and medium sized businesses. Consumers’ primary contact for Citrix cloud computing solution. Troubleshooting, setting up and maintaining IT-environment. Cloud Computing company customizing IT solutions for small and medium sized businesses. Consumers’ primary contact for Citrix cloud computing solution. Troubleshooting, setting up and maintaining IT-environment.