Marina Mevzos
Marketing Director at EndoTech - Algorithmic Investing- Claim this Profile
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Bio
Moshe Saraf
I had the pleasure of working with Marina as my client for nearly 2 years. Marina is a first-class Digital Marketing Professional with extensive experience and an excellent understanding of marketing in general. A lot of our successes are attributed to her unique insights * Intuitive grasp of numbers + statistics * Sharp creative insights that helped us scale aggressively * Can both manage at high-level AND get her hands dirty * Bold, out-of-the-box approach. She thinks like an owner, not an employee. * Great communicator & leader * Super-nice person and pleasant to work with I strongly recommend her and welcome you to contact me personally for any questions
Gilad Rockenstein
Marina is fantastic to work with, and has outstanding expertise in digital marketing. Her exceptional work flow, skills, imagination and knowledge of change requests made the project a dream. Marina is an organised and customer-service oriented perfectionist, has no problem to work hard when necessary. She is always able to successfully complete any tasks with favorable results despite deadline pressure. Marina will find a way to weather any storm with a smile. She most definitely shines in a a fast-paced environment. Definitely worth recommending.
Moshe Saraf
I had the pleasure of working with Marina as my client for nearly 2 years. Marina is a first-class Digital Marketing Professional with extensive experience and an excellent understanding of marketing in general. A lot of our successes are attributed to her unique insights * Intuitive grasp of numbers + statistics * Sharp creative insights that helped us scale aggressively * Can both manage at high-level AND get her hands dirty * Bold, out-of-the-box approach. She thinks like an owner, not an employee. * Great communicator & leader * Super-nice person and pleasant to work with I strongly recommend her and welcome you to contact me personally for any questions
Gilad Rockenstein
Marina is fantastic to work with, and has outstanding expertise in digital marketing. Her exceptional work flow, skills, imagination and knowledge of change requests made the project a dream. Marina is an organised and customer-service oriented perfectionist, has no problem to work hard when necessary. She is always able to successfully complete any tasks with favorable results despite deadline pressure. Marina will find a way to weather any storm with a smile. She most definitely shines in a a fast-paced environment. Definitely worth recommending.
Moshe Saraf
I had the pleasure of working with Marina as my client for nearly 2 years. Marina is a first-class Digital Marketing Professional with extensive experience and an excellent understanding of marketing in general. A lot of our successes are attributed to her unique insights * Intuitive grasp of numbers + statistics * Sharp creative insights that helped us scale aggressively * Can both manage at high-level AND get her hands dirty * Bold, out-of-the-box approach. She thinks like an owner, not an employee. * Great communicator & leader * Super-nice person and pleasant to work with I strongly recommend her and welcome you to contact me personally for any questions
Gilad Rockenstein
Marina is fantastic to work with, and has outstanding expertise in digital marketing. Her exceptional work flow, skills, imagination and knowledge of change requests made the project a dream. Marina is an organised and customer-service oriented perfectionist, has no problem to work hard when necessary. She is always able to successfully complete any tasks with favorable results despite deadline pressure. Marina will find a way to weather any storm with a smile. She most definitely shines in a a fast-paced environment. Definitely worth recommending.
Moshe Saraf
I had the pleasure of working with Marina as my client for nearly 2 years. Marina is a first-class Digital Marketing Professional with extensive experience and an excellent understanding of marketing in general. A lot of our successes are attributed to her unique insights * Intuitive grasp of numbers + statistics * Sharp creative insights that helped us scale aggressively * Can both manage at high-level AND get her hands dirty * Bold, out-of-the-box approach. She thinks like an owner, not an employee. * Great communicator & leader * Super-nice person and pleasant to work with I strongly recommend her and welcome you to contact me personally for any questions
Gilad Rockenstein
Marina is fantastic to work with, and has outstanding expertise in digital marketing. Her exceptional work flow, skills, imagination and knowledge of change requests made the project a dream. Marina is an organised and customer-service oriented perfectionist, has no problem to work hard when necessary. She is always able to successfully complete any tasks with favorable results despite deadline pressure. Marina will find a way to weather any storm with a smile. She most definitely shines in a a fast-paced environment. Definitely worth recommending.
Credentials
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Google Adwards Advanced Certified
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Hospitality, Nutrition & Hotel Management
The Hebrew University of Jerusalem
Experience
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EndoTech - Algorithmic Investing
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Israel
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Software Development
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1 - 100 Employee
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Marketing Director
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Apr 2022 - Present
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Apester
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Head of Demand Generation
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Oct 2021 - Apr 2022
The role entailed multiple responsibilities, including planning and implementing the company's branding and growth strategies, as well as developing and deploying new products and go-to-market (GTM) strategies. It also involved creating various marketing assets, such as website content, blogs, creatives, and emails, while managing all online and offline collateral. Furthermore, the job required analyzing customer, market, and competitive information to develop effective marketing messages and campaigns, as well as product and sales strategies. Show less
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Getta
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United States
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Retail Motor Vehicles
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1 - 100 Employee
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Director of Growth Marketing
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Mar 2021 - Sep 2021
I spearheaded the acquisition roadmap and successfully launched the company's first over-the-top (OTT) video advertising campaign, resulting in a significant 65% increase in sales. I also worked closely with the Data Science team to develop lifetime value (LTV) metrics and set return on advertising spend (ROAS) targets to ensure optimal results. I spearheaded the acquisition roadmap and successfully launched the company's first over-the-top (OTT) video advertising campaign, resulting in a significant 65% increase in sales. I also worked closely with the Data Science team to develop lifetime value (LTV) metrics and set return on advertising spend (ROAS) targets to ensure optimal results.
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Puls
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United States
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Consumer Services
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1 - 100 Employee
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Heads of User Acquisition
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Sep 2016 - Mar 2021
Responsible for increasing the company's profit from $500k to over $2M while reducing CPM from $50 to $30. Additionally, successfully launched new services across the US while managing tracking, pixels, and events for a budget of over $1.5 million across different performance marketing platforms. As part of the company's strategic expansion, I trained the marketing team and scaled it from one to five members to achieve the company's monthly KPIs and overall goals. Responsible for increasing the company's profit from $500k to over $2M while reducing CPM from $50 to $30. Additionally, successfully launched new services across the US while managing tracking, pixels, and events for a budget of over $1.5 million across different performance marketing platforms. As part of the company's strategic expansion, I trained the marketing team and scaled it from one to five members to achieve the company's monthly KPIs and overall goals.
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Seperia
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Israel
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Technology, Information and Internet
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1 - 100 Employee
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Director Of Online Marketing
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Apr 2015 - Sep 2016
Developed and implemented a digital marketing strategy that scaled company revenue by 40%, surpassing set goals for gross revenue, ROAS, new customer acquisition, and retention. Furthermore, provided recommendations for website and funnel optimization, led marketing strategies for various clients and conducted competitor research to suggest strategies for improvement. Trained new interns and account managers in the company.
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SEM Instructor in "Seperia College"
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Nov 2014 - Sep 2016
Developed and taught a professional training course on SEM, covering both basic and advanced features. The course includes theoretical and practical workshops on Google Search and Display Network, as well as other platforms such as Facebook, Bing, LinkedIn, Yandex, Twitter, and Yahoo.
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Digital Marketing Team Leader
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Jul 2014 - Apr 2015
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Digital Marketing Account Manager
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Dec 2012 - Jul 2014
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Project Manager
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Nov 2010 - Jan 2013
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Education
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2015 - 2017
The college of Management- Academic Studies
Master of Business Administration (MBA), Marketing -
2004 - 2008
The Hebrew University
B.Sc., Management
Community
