Marina Lutfalla
Amazon Marketplace Manager & Analytics Manager | Beauty • Germany at Satin Naturel- Claim this Profile
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Inglês Native or bilingual proficiency
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Espanhol Limited working proficiency
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Francês Elementary proficiency
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Português Native or bilingual proficiency
Topline Score
Bio
Credentials
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CPA-20
ANBIMASep, 2020- Sep, 2024 -
Toefl iBT
The TOEFL® testOct, 2016- Sep, 2024 -
Junior English Course given by Converse International School of Languages in California
Converse International School of LanguagesJul, 2011- Sep, 2024 -
Cambridge ESOL Entry Level Certificate in ESOL International
Cambridge Assessment English
Experience
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Satin Naturel
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Germany
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Personal Care Product Manufacturing
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1 - 100 Employee
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Amazon Marketplace Manager & Analytics Manager | Beauty • Germany
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Nov 2022 - Present
Marketplace Management (Amazon): Spain, USA & Netherlands• Manage the day-to-day responsibilities on Seller Central • oversee operations, marketing, and content with our in-house team and external partners• Own the catalogue - incl. all creative (graphics + Copy).• Uncover and execute new Amazon growth initiatives that will increase overall business.• Collaborate with external consultant to optimize PPC campaigns and maintain ROAS targets• Partner daily with key stakeholders from creative, brand, social to execute against channel goals• Execute competitive analysis regularly to find opportunities to differentiate brand within marketplacePerformance Marketing:• Lead and create tracking dashboards on Amazon performance metrics, analyze and identify performance drivers + implement strategy to improve these metrics • Daily, weekly, monthly, and quarterly basis analysis (BSR, OR, Revenue, Conversion, Impressions) Show less
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Digital Marketing & E-Commerce Manager | Beauty • Germany
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Apr 2022 - Nov 2022
Conversion (CVR), SEO & Optimization of Webshop: Expert• Analyzes current search engine optimization (SEO) of the assigned website, and make recommendations to further optimize each area.• Draft, define, and inplement unified SEO strategies and campaigns that will drive long-term, sustainable site traffic.• Conducts research, data collection, and analysis to assess the visibility of the assigned website, blogs, social media accounts, and e-commerce pages.• Analyzes SEO traffic metrics such as search engine referrals and keyword rankings Show less
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Digital Marketing & E-Commerce Analyst - Performance Marketing | European Beauty • Germany
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Apr 2021 - Apr 2022
• Collect and analyze customer, marketing, and web behavioral data, including reporting tools such as Google Analytics, GA4, Search Console, Tag Manager, Data Studio, Klaviyo, PBI and other qualitative data reports• Analyze key metrics of PPC and newsletter campaigns, as well as identify opportunities to increase campaigns performance• Deep dive in digital marketing across social, display, and shopping platforms• Develop and present learnings from analyses, including actionable insights and recommendations to the Head of Marketing; • Develop data-driven decisions• Create dashboards, data visualizations of campaigns and website performance reports.• Develop new techniques to transform online store into a powerful marketing channel, in addition to the sales generated Show less
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Nestlé
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Marketing Analyst, Brand Managment | Infant Nutrition • Brazil
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Jun 2020 - May 2021
Business Unit: Infant NutritionSegment: SuperpremiumBrands: Nan Supreme; Neslac Supreme; Functional IF• Analysis: - Market and brand evolution analysis - Market Share• Medical communication (Health Care Professionals): - Events and medical congresses - Promotional materials and resources to support pharmaceutical sales reps • Consumer communication - Media/ Social campaigns planning and development (Online / Offline / Non Working) - Branded/Unbranded Content - Experience Activations• Finance - Budget control (phasing/provision/deferral)• Strategical - Brand Plan & Communication Strategy - Encounter business opportunities - Business Cases• Product launches - I&R (Innovation & Renovation) - Superpremium promopacks • POS - Superpremium digitalized POS - Regular activations Show less
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Marketing Analyst, Brand Managment | Infant Nutrition • Brazil
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Apr 2019 - Jun 2020
Business Unit: Infant NutritionSegment: PremiumBrands: Nan Comfor; Neslac Comfor• Analysis: - Market and brand evolution analysis - Market Share - Qualitative data bases• Medical communication (Health Care Professionals): - Promotional materials and resources to support pharmaceutical sales reps - Medical conferences and congresses• Consumer communication - Media/ Social campaigns planning and development (Online / Offline / Non Working) - Branded/Unbranded Content - Digital Squad: Group elaborated to guide brands on digital & digital-related campaigns• Finance - Budget control (phasing/provision/deferral)• Strategical - Brand Plan & communication strategy - Business Case (Neslac ZeroLac) - Encounter business opportunities • Product launches - I&R (Innovation & Renovation) - Promopacks development - New formats development• POS - Pharma activations & materials Show less
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Digital Marketing Intern, Digital & Social Media and E-Business | Infant Nutrition • Brazil
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Jan 2018 - Apr 2019
Business Unit: Nutrição Infantil Digital Marketing & E-BusinessAll Brands; Service Brand Baby & Me• Top touchpoint with global Headquarters regarding the Brazilian brand plan/ brand strategy• Social Media Posts development (Facebook, Instagram, Youtube)• Implementation of global HQ´s projects at the Brazilian platform (Service Brand Baby & Me)• Branded & unbranded content production for the platform, along with global agencies• Budget control• Content/Social Media posts development to e-commerce partners (Pharma Channel) Show less
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ESPM Jr. SP
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Brazil
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Business Consulting and Services
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1 - 100 Employee
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Marketing Consultant
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Mar 2017 - Dec 2017
Business Plan elaboration for client Pasta & Panini (artesanal sauce manufacturer), including Marketing Plan, Communication Plan, Financial Structure and Design Plan. Business Plan elaboration for client Pasta & Panini (artesanal sauce manufacturer), including Marketing Plan, Communication Plan, Financial Structure and Design Plan.
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Education
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2015 - 2019
ESPM Escola Superior de Propaganda e Marketing
Bachelor's degree, Marketing, Social Communication with ability to advertising and marketing -
2020 - 2021
Fundação Getulio Vargas
Postgraduate Degree, Business Management (Administração de Empresas com enfase em gestão) -
University of San Diego
Exchange Program, English Language and Literature, General
Community
