Marina Lombardi Bayão

Strategical Account Manager at VidaClass
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Português Native or bilingual proficiency
  • Espanhol Elementary proficiency
  • Inglês Native or bilingual proficiency

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Luiz Paiva

Marina é uma ótima profissional, inteligente, dedicada e muito perseverante. Com ótima visão de oportunidades e negócios, tem bom relacionamento e muita parceria. Também equilibra muito bem sua determinação com empatia.

Walter Rinaldo

Marina tem uma otima visao de negócio/cliente. É estruturada e competente para conectar os pontos levando a um resultado final superior. Marina é pró-solução, pró-negócio!

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Experience

    • Brazil
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Strategical Account Manager
      • Jan 2019 - Present

      > Responsible for mapping and developing estartegical partnerships (such as Hunter and Farmer), focusing on Marketplace growth and expansion.> Development of initiatives along new fronts with a focus on retention and loyalty with partnerships in a solid and productive way, monitoring and ensuring productivity, SLA and quality of deliveries.> Acting from pricing and commercial negotiation to support in project implementation, observing sales performance and acting on problems.> Storytelling creater, as a baseline for presentations, awakening interest and need, supporting defined strategies. > Costumer’s lifecycle - follow-up in order to structure strategies, detecting and solving client’s needs with increasing or new solutions strategies (Up-sell e Cross-sell) as a way of retention and profitability

    • Head of New Business
      • Jun 2018 - Sep 2019

      > Responsible for the implementation and management of a new division within the organization (investment advice with R$1bn assets under management) with strategy and focus on customer retention and prospection.> Development of new action fronts and sales strategies, monitoring and decision taking support.Deliverables management - Defining business objectives; resource management, scope, application, risk management, stakeholder support, communications and project integration.> Support for customer relationship and CRM and W.A platforms.> Participation in Squads with the purpose of observing new opportunities.> Sales, management and customer’s portfolio loyalty that added premiums of over R$ 700 thousand / year, with growth through the portfolio, performing Cross Sell and Upsell.> Recurrent presentation of analytical information to decision makers.> Main mission: consolidate the new division by developing indicators that support the company's retention and loyalty strategies with gains in volume and profitability, and customer satisfaction.

    • Head of New Business
      • Nov 2017 - Jun 2018

      > Development and structuring of a new work front based on market analysis, operational and financial planning, positioning and definition of strategies, following the results through productivity indicators.> Interaction with related areas, supporting, measuring productivity and identifying problems and conflicts.> Reached goal: reduction in Customer Churn and increase in the average business ticket, and improvement in the customer satisfaction index. > Development and structuring of a new work front based on market analysis, operational and financial planning, positioning and definition of strategies, following the results through productivity indicators.> Interaction with related areas, supporting, measuring productivity and identifying problems and conflicts.> Reached goal: reduction in Customer Churn and increase in the average business ticket, and improvement in the customer satisfaction index.

    • United States
    • Insurance
    • 700 & Above Employee
    • Consultant
      • Nov 2016 - Jan 2018

      > Customized risk management consultant.> Several times awarded for top sales and sales quality. > Customized risk management consultant.> Several times awarded for top sales and sales quality.

    • Brazil
    • Oil and Gas
    • 200 - 300 Employee
    • Strategical Account Manager
      • 2015 - 2016

      > Create and apply Commercial Proposals for Petrobras, through Petronect and others, from the creation of the proposal, analysis of contracts and sales diligence, Local Content, Realignment and support to the Foreign Trade area with purchases, Repetro (in Draw Back and others), Siscomex, etc.> Monitoring of sales and forecast of projects;> Active participation in portfolio meeting, schedules and projects in which the Global contract is agreed, other projects, contract fulfillment logistics, "spot" sales and others, with the brokers and engineering aiming to ensure the fulfillment of the demands by carrying out the control to maintain maximum effectiveness and compliance with projects.> Active participation in the logistics of delivery of contract items or spot purchases (by sea or land), among other processes.> Carry out the financial control of projects, critical analysis, sending management reports with KPI, pending issues, schedules, etc.> Support to technical assistance with participation in review meetings, review and global contract agreement for onboard services.> Support in events and fair marketing.

    • COMERCIAL & EVENTS EXECUTIVE
      • 2015 - 2016

      > Responsible for the Business and Opportunities analysis and strategy Squad.> Responsible for the planning and managing of Casa da Jamaica in Brazil for the 2016 Olympics. > Responsible for the Business and Opportunities analysis and strategy Squad.> Responsible for the planning and managing of Casa da Jamaica in Brazil for the 2016 Olympics.

    • Brazil
    • Oil and Gas
    • 1 - 100 Employee
    • CONTRACTS COORDINATOR
      • 2013 - 2016

      > Coordination of projects and direct management of 150 operational and administrative employees and active role in creating a new highly productive organizational culture (integrating sectors and mitigating/managing conflicts).> Responsible for training and managing teams ahead of work, following schedules until the actual billing.> Preparation and presentation of project with KPI, results and financial projections (around R$ 20 million / year).> Active sales for new clients: Brasdril; Ensco; Transocean; Shell; NOV.> Analytical reports to the Operation Managers and the President.

    • Oil and Gas
    • 700 & Above Employee
    • CONTRACTS COORDINATOR
      • 2011 - 2013

      > Project leadership and structuring of the Fluid Control Brasil division.> Direct reporting to the Houston-based board of analytical and operational reporting to support decision making (control of project costs, forecast and aging, ensuring revenue and budget).Management of 30 offshore and onshore employees. > Focal point with customers: pricing, proposal and commercial presentation and BID with inclusion in bidding systems (Petronect).> Responsible for Template Release management in ERP/SAP system.

    • Administrative Assistant
      • May 2010 - May 2012

      > Create and apply Commercial Proposals for Petrobras, through Petronect and others, from the creation of the proposal, analysis of contracts and sales diligence, Local Content, Realignment and support to the Foreign Trade area with purchases, Repetro (in Draw Back and others), Siscomex, etc.> Active participation in the logistics of delivery of contract items or spot purchases (by sea or land), among other processes.> Support to technical assistance with participation in review meetings, review and global contract agreement for onboard services.> Support in event and fair marketing.

    • Brazil
    • Civil Engineering
    • 700 & Above Employee
    • Administrative Assistant for Controllership
      • Oct 2009 - Oct 2011

      > Responsible for measuring inspection services > Responsible to sending invoices to customers, and OS creater for internal demand.> Organization and reporting of data and information relevant to decision makers, also constantly monitoring the controls of the various activities and departments. Participating in the implementation, as well as supporting the Integrated System, in order to generate information to support the Strategic Management.> Also providing support for the reconciliation of accounting and tax accounts, as well as budget planning and cost control.

    • Administrative and Commercial Assistant
      • Nov 2008 - Feb 2010

      > Sale of quality products, after-sales follow-up across the bank's portfolio.> Preparation of goals, creation of strategies and task force.> Responsible for creating reports for management analysis, assisting in the implementation of systems, standardizing and optimizing services and customer service. > Sale of quality products, after-sales follow-up across the bank's portfolio.> Preparation of goals, creation of strategies and task force.> Responsible for creating reports for management analysis, assisting in the implementation of systems, standardizing and optimizing services and customer service.

Education

  • Escola Conquer
    Data Analysis
    2021 - 2021
  • Escola Conquer
    Commercial Management, How to Negotiate Better and Sell More
    2021 - 2021
  • Fundação Vanzolini
    Project Management - Scrum Foundation, Scrum Foundation
    2020 - 2020
  • ESPM Escola Superior de Propaganda e Marketing
    Google Analytics
    2020 - 2020
  • Fundação Getulio Vargas
    Extensao, Luxury and Premium Brand Management
    2017 - 2017
  • Fundação Getulio Vargas
    Controllership, Controladoria
    2010 - 2011
  • Faculdades Metropolitanas Unidas
    MBA FOREIGN TRADE, Negócios Internacionais e Comércio Exterior
    2014 - 2015
  • Universidade Cândido Mendes
    Superior Degree, Business Administration
    2005 - 2009
  • FMCTechnologies
    InteServ Training Curriculum Integrated Services, Business Intelligence
    2012 - 2012
  • FMC Technologies
    Customer - CSC Service Integration Management, Business
    2011 - 2012
  • Fundação Getulio Vargas
    Strategic Planning and Management Control, Business
    -
  • Lean Solutions
    MS Project, Project Management
    2013 - 2013
  • Universidade Candido Mendes
    Microsoft Excel Financial and Financial Mathematics
    2010 - 2011
  • Centro de Pesquisa e Desenvolvimento (CPqD)
    Taxes, Protocol and Tax Audit
    2008 - 2008
  • FMC Technologie
    SAP
    2011 - 2012
  • Engevix
    Oracle
    2011 - 2011
  • ANBIMA Certificação e Educação
    CPA-10
    2009 - 2009

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