Experience

Franslux

• Mexico
• Manufacturing
• 1 - 100 Employee

• Innovation Senior Brand Manager

  • Apr 2017 - Present

  Con 8 años de experiencia en Marketing de marcas de lujo.

• Sr. Brand Manager Carlo Corinto y Ferrioni

  • Jul 2014 - Mar 2017

  • Elaboración, ejecución y seguimiento del Plan de Marketing.• Definir las estrategias de marca para alcanzar los objetivos de ranking de marca en Segmenta.• Aprobación y seguimiento del Forecast Sell In y Sell out.• Llevar a cabo acciones de marketing para alcanzar los objetivos del forecast de sell in y sell out de la marca. • Control de presupuestos de las marcas.• Asignación y control de PLV para las marcas.• Realizar lista de precios por marca por temporada (análisis del mercado).• Realizar catálogos de las marcas. (Determinar lanzamientos y productos descontinuados)• Análisis y seguimiento de los reportes de sell y sell out.• Elaboración de estrategias de Trade Marketing: activaciones y promociones en POS.• Realizar campañas BTL y ATL. • Asegurar la rentabilidad en cada actividad y reporte de ROI de las actividades.• Seguimiento de las actividades de PR: Asegurar que se implementen en tiempo y forma de publicaciones y eventos de PR de la marca.• Realizar presentaciones a beauty advisors por temporada, clientes y medios.• Actualización y seguimiento de los guidelines en Punto de Venta de la marca.• Store check: Visita a tiendas regularmente. Show less



DIARSA

• Madrid y alrededores, España

• Marketing and Communications Coordinator

  • Sep 2011 - Dec 2013

  • In charge of the marketing and communication for luxury swiss watchmaking firms: Ulysse Nardin, Boucheron and Parmigiani in Spain and Portugal • Direct responsibilities in the support of marketing and communication for Hublot, Eberhard and Cuervo y Sobrinos in Spain and Portugal • Responsible for the press launches and presentations of numerous brands at watchmaking fairs (Baselworld and SIHH 2012, 2013) • Work with the brands to develop press releases, articles opportunities among the media and translate from English to Spanish technical watchmaking information • Plan, develop and analyze marketing plan • Organize marketing events and press visits to the manufacturers in Switzerland and France • Plan and execute all promotional activities, trade marketing and PR events • Seek marketing and communication opportunities to best position products • Responsible for advertising and displays at various points of sale • Develop and approve marketing tools such as displays, catalogues and leaflets. • Support Relations with the clients Show less



Shiseido

• Japan
• Personal Care Product Manufacturing
• 700 & Above Employee

• Public Relations and Brand Manager Assistant

  • May 2010 - Jun 2011

  • Introduce new perfume launches to the media for multiple brands: Jean Paul Gaultier, Issey Miyake, Narciso Rodriguez, and Elie Saab • Conduct relations with Spanish fashion magazines such as Vogue, Elle, Marie Claire, GQ, etc. • Coordinate and plan marketing events • Prepare monthly reports on brand recognition • Plan, develop and analyze marketing plan. • Introduce new perfume launches to the media for multiple brands: Jean Paul Gaultier, Issey Miyake, Narciso Rodriguez, and Elie Saab • Conduct relations with Spanish fashion magazines such as Vogue, Elle, Marie Claire, GQ, etc. • Coordinate and plan marketing events • Prepare monthly reports on brand recognition • Plan, develop and analyze marketing plan.



El Puerto de Liverpool

• Mexico
• Retail
• 700 & Above Employee

• Sales Promotions Coordinator

  • Oct 2007 - Aug 2009

  • Coordinate and develop commercial promotions for the 74 Liverpool department stores • Prepare the profit analysis of promotions using the SAP computer program • Analyze, create and employ sales promotions in SAP • Coordinate and develop commercial promotions for the 74 Liverpool department stores • Prepare the profit analysis of promotions using the SAP computer program • Analyze, create and employ sales promotions in SAP