Experience

Dēclick Agency

• United States
• Marketing Services
• 1 - 100 Employee

• Co-Founder

  • Nov 2020 - Present

  About one out of three marketers lose focus on their strategy when developing their brand. 1. 64% of marketers don’t have enough time or resources to do the marketing they would like 2. 21% of marketers find it challenging to hire top talent 3. Staying ahead of the pace of change is becoming more difficult I created Declick agency to help marketers deal with these challenges by providing access to a roster of worldwide experts who deliver consumer-focused and results-oriented solutions in record time. As a boutique agency, we take a curated approach to develop brands and digital experiences. Our customer-centric, results-oriented strategy leverages a worldwide network of global brand creators and experts. Removing geographic boundaries, we transform multibillion-dollar brands and startups in record time. Show less



Independent Consultant

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• UX & Product Management consultant

  • Jul 2019 - Nov 2020

  • Digital product development and project management : UX & UI design: user interviews, affinity mapping, creating personas, user flows, information architecture, sketching and wireframing (InVision, Figma), product testing; Agile & SCRUM framework; • Website relaunch, CRO, A/B testing, on-site merchandising, web development team coordination and collaboration on architecture and back-end solutions. • Ensuring integrated customer experience across all the digital platforms, including design & aesthetics, content, navigation, marketing, performance, checkout funnel and promotional campaigns. • Development, execution and optimization of marketing strategy & performance marketing campaigns that effectively drive increased sales and customer engagement. • Overseeing digital marketing strategy for owned, earned, and paid channels, including email marketing, affiliate, display, SEO, social media, referral marketing and paid media. Planning and managing the digital marketing budget, continuously evaluating and improving ROI. P&L responsibilities. • Ownership of the annual marketing and content calendar • Analysis and reporting on e-commerce KPIs Show less



Project X Paris - TJMAX

• France
• Textile Manufacturing
• 1 - 100 Employee

• Director of Marketing and Business Development

  • Jan 2014 - May 2019

  • Branding : brand identity and communication strategy; • Overseeing online sales and marketing strategy both for the e-commerce website and online marketplaces; • Digital marketing: social media, affiliate programs, advertising, SEO, emailing. User behaviour tracking, analysis and optimisation; • CRM • Product performance optimisation; • Website relaunch and constant improvements of its usability (back office and front office) in order to ensure the customer buying experience. Definition of web specifications for the IT engineering team; • Supervision of the IT, design and operations teams • Sales and profit margin analysis www.projectxparis.com - #9 in Europe and #2 in France on the FT list of Europe's fastest growing companies: https://www.ft.com/content/cf0c5fce-3112-11e8-b5bf-23cb17fd1498 Show less



SKC Marketing agency

• Key Account Manager

  • 2007 - 2012

  SKC Marketing agency is a Communications Agency that specializes in cinema, media, cultural projects and event management. Marketing Strategy and Digital Marketing • Strategized marketing campaign for a coproduction movie of FOX and Interfest, including positioning, customer targeting, drove negotiations for product placement • Spearheaded the media campaign of NBC Universal launch in 10 Russian cities, including deployment of online and offline communication channels, advertising plan and media partnership • Led the team in charge of the digital marketing campaign for a Russian production film; planned communication in social media and blogs as well as an online advertising campaign • Developed the concept of an online game application (Facebook, Vkontakte, Mail.ru) for a Russian client, controlled the web promotion campaign; engaged over 600,000 unique users per month Project and event management • Developed an event concept for the promotion of a Russian film. Coordinated the organization of the event, which resulted in a massive PR coverage of over 300 publications across Russia • Developed the concept of an international conference on journalism in Paris, resulted in winning the tender held by the Russian Ministry of press • Managed collaboration between the Tretyakov Gallery and FIDE during the 2012 World Chess Championship, developed ideas for collaborative events and supervised their implementation • Organized over 30 Films’ Premieres and red carpet events with an average attendance of 200 journalists and 1300 guests Communication and Public Relations • Provided PR support (more than 30 TV and radio programs, 15 articles in press and 50 on-line articles in a month) for the legislative initiatives of Guild of Producers of Russia as a press attaché • Headed the press-service in Louvre museum during the “Alekhine Memorial” chess tournament as well as the press-service of the International Festival of modern cinema “2-in-1” in Moscow Show less