Experience

Nissan Ukraine

• Ukraine
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Advertising Coordinator

  • Feb 2023 - Present



eg+ worldwide

• United Kingdom
• Advertising Services
• 400 - 500 Employee

• Account Lead

  • Apr 2022 - Jan 2023

  I`m leading the group of Project Managers, responsible for 3 Automotive Brands in 12 EU markets: • Management of Global campaigns localization production process, close cooperation with Creative and Media agencies, Clients and Global Leads. • Operation in dedicated Task Managers / Tools related to production of TVC, OLV, Radio, Print, OOH. • Projects evaluation, data analysis. • Control & analysis of finance reports, documents flow. I`m leading the group of Project Managers, responsible for 3 Automotive Brands in 12 EU markets: • Management of Global campaigns localization production process, close cooperation with Creative and Media agencies, Clients and Global Leads. • Operation in dedicated Task Managers / Tools related to production of TVC, OLV, Radio, Print, OOH. • Projects evaluation, data analysis. • Control & analysis of finance reports, documents flow.



TBWA\Ukraine

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Feb 2020 - Mar 2022

  • Head of the group, developing and implementing strategies and communication for: Nissan Ukraine | Nissan, Infiniti (Models communication, After Sales, Dealers) Nissan Poland | Nissan (Models communication, After Sales, Y+N, Dealers) New Business | USAID\Chemonics, Morshynska • Development of Annual Brand communication strategy in line with Client business goals, Consumer profile, Competitive environment, and Trends. • Development of local and adaptation of Global campaigns \ assets, production coordination: Digital (DCO), SoMe, OLV, TVC, Print, OOH, CRM. • Evaluation of campaigns performance, applying learnings to future communication. • Managing finance documentation (agreements, acts of acceptance, invoices). Show less



BBDO Ukraine

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Feb 2016 - Oct 2019

  • Leading the key group at the Agency with 2 major Clients: Toyota Ukraine and Visa International + New Business. Team of 5 Account Managers + SoMe Specialist + Web Specialist • Revenue plan forming. Managing finance reports. Toyota Ukraine | Toyota, Lexus Visa International | Visa, Visa Direct, Tap to Pay Obolon (New Business) | Hike, Zlata Praha, BRONX • Managing Annual Communication Strategy development for each product • Integrated cooperation with Marketing, Product, Business Development & Innovations • Managing of complex and single creative campaigns: - Brand Positioning, Packaging Design / Re-design, Brand Communication Strategy - National Communication: Equity campaigns, Promo campaigns – ATL & BTL - Campaigns for CIS markets: Belarus, Moldova, Kazakhstan, Azerbaijan, Georgia - SoMe Activities - Events (Sell-in), Sponsorship campaigns (Olympic, Dubai Shopping Festival) • Cooperating with Clients` partners, establishing partnership relations to grow business. Show less



TBWA\Ukraine

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Apr 2011 - Jan 2016

  • Leading communication activities for McDonald`s Ukraine "Food" category | 2013 – 2015 - Coordination of communication for Menu and key day-parts boosting sales - National ATL campaigns: o Launch of new products & seasonal offers, supported with 360 communication activities. o Promotion of Core products and tactical offers, Quality communication – ATL & Digital. • Leading Visa Marketing activities for all categories of products | 2011-2013 o Mass segment products – Every Day Spend, eCommerce, Cross-Border platforms. o Premium segment products (Gold) – Special Offers & Co-Promo. o Upper-Premium segment products (Platinum, Infinite) – Individual communication. Show less



Scholz & Friends Kyiv

• Kyiv, Ukraine

• Account Manager

  • Jan 2005 - Mar 2011

  By growing from Account Executive to Senior Account Manager at Client Service department, my responsibilities were also growing, as well as my team - i`ve got my first team of Account Executives: • Imperial Tobacco Ukraine: Trade Marketing for all brands (R1, Davidoff, Gauloises, Style, Prima Family) • Tchibo Ukraine (Tchibo, Davidoff Café): National ATL & BTL campaigns development, including promo mechanics, labels, communication materials. • SEB Bank local campaigns development & implementation. Show less