Marina Kheyfets
Business Unit Director, "Strategic Brands BU" at Alpharma- Claim this Profile
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English Professional working proficiency
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Russian Native or bilingual proficiency
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Bio
Alberto Antunes
I have worked worked with Marina for a short period of time but in very productive projects. We were launching and trying to raise awareness in Russia for the products we were managing. At that time we changed the local strategy for a strategic products of the Company portfolio, to adapt to the customer needs we identified through Market Research. It was impressive to see the expertise that Marina had in volume therapy and also the excellent collaboration with KOLs and colleagues. She is a very result-oriented professional, with clear understanding of the brand proposition. She can also propose and implement local initiatives to develop new potential segments in this market with the aim to achieve a leading position. The Russian team achieved great results in the marketplace due to Marina initial work.
Vadim Kochkin
I have known Marina more than two years. We have worked in two departments together. I can recommend Marina as a very professional person in sales and marketing. She has always successefully achieved her individual and team targets. Marina is an excellent team player with superb communication and interpersonal skills.
Alberto Antunes
I have worked worked with Marina for a short period of time but in very productive projects. We were launching and trying to raise awareness in Russia for the products we were managing. At that time we changed the local strategy for a strategic products of the Company portfolio, to adapt to the customer needs we identified through Market Research. It was impressive to see the expertise that Marina had in volume therapy and also the excellent collaboration with KOLs and colleagues. She is a very result-oriented professional, with clear understanding of the brand proposition. She can also propose and implement local initiatives to develop new potential segments in this market with the aim to achieve a leading position. The Russian team achieved great results in the marketplace due to Marina initial work.
Vadim Kochkin
I have known Marina more than two years. We have worked in two departments together. I can recommend Marina as a very professional person in sales and marketing. She has always successefully achieved her individual and team targets. Marina is an excellent team player with superb communication and interpersonal skills.
Alberto Antunes
I have worked worked with Marina for a short period of time but in very productive projects. We were launching and trying to raise awareness in Russia for the products we were managing. At that time we changed the local strategy for a strategic products of the Company portfolio, to adapt to the customer needs we identified through Market Research. It was impressive to see the expertise that Marina had in volume therapy and also the excellent collaboration with KOLs and colleagues. She is a very result-oriented professional, with clear understanding of the brand proposition. She can also propose and implement local initiatives to develop new potential segments in this market with the aim to achieve a leading position. The Russian team achieved great results in the marketplace due to Marina initial work.
Vadim Kochkin
I have known Marina more than two years. We have worked in two departments together. I can recommend Marina as a very professional person in sales and marketing. She has always successefully achieved her individual and team targets. Marina is an excellent team player with superb communication and interpersonal skills.
Alberto Antunes
I have worked worked with Marina for a short period of time but in very productive projects. We were launching and trying to raise awareness in Russia for the products we were managing. At that time we changed the local strategy for a strategic products of the Company portfolio, to adapt to the customer needs we identified through Market Research. It was impressive to see the expertise that Marina had in volume therapy and also the excellent collaboration with KOLs and colleagues. She is a very result-oriented professional, with clear understanding of the brand proposition. She can also propose and implement local initiatives to develop new potential segments in this market with the aim to achieve a leading position. The Russian team achieved great results in the marketplace due to Marina initial work.
Vadim Kochkin
I have known Marina more than two years. We have worked in two departments together. I can recommend Marina as a very professional person in sales and marketing. She has always successefully achieved her individual and team targets. Marina is an excellent team player with superb communication and interpersonal skills.
Credentials
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Coaching for Results, Harvard Business Publishing
Merck-BLPApr, 2013- Oct, 2024 -
Harvard Manage Mentor, Harvard Business Publishing
Merck-BLPApr, 2013- Oct, 2024 -
Leading Teams with emotional Intelligence, Harvard Business Publishing
Merck-BLPApr, 2013- Oct, 2024 -
Managing Change, Harvard Business Publishing
Merck-BLPApr, 2013- Oct, 2024 -
Fresenius Kabi Marketing Leaders
State University of New York at Albany, prof. Peter Duchessi; Paris-FranceAug, 2008- Oct, 2024 -
Business Leadirship Programm, sponsored by Merck
MerckJan, 2012- Oct, 2024
Experience
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Alpharma
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Pharmaceutical Manufacturing
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200 - 300 Employee
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Business Unit Director, "Strategic Brands BU"
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Jan 2019 - Present
Responsible for the Sales, Marketing, Medical needs, P&L for the Antibiotics portfolio - strategic brands in Company.
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Marketing Director
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Nov 2018 - Jan 2019
Russian new unique portfolio of Antibiotics Brands - launches on market.
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AstraZeneca
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United Kingdom
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Pharmaceutical Manufacturing
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700 & Above Employee
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Franchise Head "Lung Cancer and ImmunoOncology", Oncology BU
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May 2016 - Sep 2016
Preparation to new launches - Innovative brands Tagrisso and ImmunoOncology. Turnover in mature brands - 1 bln RUR Preparation to new launches - Innovative brands Tagrisso and ImmunoOncology. Turnover in mature brands - 1 bln RUR
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MSD
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Franchise Manager Respiratory
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Nov 2012 - Aug 2014
Innovative asthma- portfolio, anti-allergic, derma- products, antibiotic (retail and hospital products). Responsible for marketing and sales. Direct reports: National Sales Managers & Brand&Customer Managers; Second line: District Managers; total employees: 184. Innovative asthma- portfolio, anti-allergic, derma- products, antibiotic (retail and hospital products). Responsible for marketing and sales. Direct reports: National Sales Managers & Brand&Customer Managers; Second line: District Managers; total employees: 184.
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Merck
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Franchise Manager, Remicade Rheumatology/Dermatology Franchise
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Feb 2012 - Nov 2013
Managing of Marketing and Sales team at Remicade Rheuma/Derma franchise. Succesful new biologic product launch - Simponi (2012). Responsible for developing, monitoring and innovative refining in-country marketing strategies to increase market penetration.
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Senior Project Manager, Hospital Business Unit
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Jul 2010 - Jan 2012
Innovative general anesthesia portfolio (Esmeron, Bridan). Creation and managing of different in-coutry projects to expand anesthesia market (sales, marketing, scientific, educational). Successful new product launch - Bridan, regional launches cascading over Russia. Including Bridan into the National guidelines of myoplegia management in surgery; into the National recommendation for neuro- pts.
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Fresenius Kabi
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Germany
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Pharmaceutical Manufacturing
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700 & Above Employee
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Position: Product Manager for Volume Therapy, Anesthetics, Antiseptics
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Oct 2005 - Apr 2010
3 line of products management (7 product for anesthesiology and ICU, surgery).Creation and management the CITT (educational course of infusion-transfusion therapy over Russia).
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Senior medical representative
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Dec 2004 - Oct 2005
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Education
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2000 - 2003
Russian Medical Academy of Postgraduted Education, Moscow
anesthesiology and intensive care medicine, Ph.D. -
1996 - 1997
Internship
Doctor of Medicine (M.D.), Specialty "Anesthesiology and Intensive Care Medicine" -
1988 - 1996
Yakutskiy State University, Medical institute
Doctor of Medicine (M.D.), general practice
Community
