Marina Isaeva
Marketing Manager at SMARTEQ Ltd.- Claim this Profile
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Bio
Experience
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SMARTEQ
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Russian Federation
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Hospitality
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1 - 100 Employee
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Marketing Manager
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Feb 2010 - Present
- Implementing and monitoring the full range of Smarteq marketing communications - Planning and control of marketing budget - Development and maintenance of corporate identity, brand building - Development of necessary promotional products: souvenirs, printing materials, etc. - Communication with clients: development promotional programs for hotels - Communication with suppliers: development of loyalty programs - Support of brand concept, positioning and development of competitive differentiation - Support sales team with the creation of necessary promotional materials, special offers development etc. - Communitation with the media and advertising platforms - Event-management: participation in exhibitions, holding road shows, participation in seminars and conferences - Web-activity: the creation and maintenance of corporate websites: content creation. - Photo/video shooting - Internal PR: corporate events, team-building Show less
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Wärtsilä Marine
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Finland
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Maritime
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300 - 400 Employee
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PR manager
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Oct 2009 - Dec 2009
-Development, support and distribution of pr and promotional materials about company activities (brochures, flyers, presentations, etc.) - Web-site support - Organization of participation in specialized exhibitions, conferences, forums, etc. -Holding the events to inform existing and potential customers about company activities, new products, etc. -Coordination of official business visits -Copy writing: news, articles, press-releases -Support of company’s intranet -Monitoring and content analysis of the Company's competitors, general trends in the development of the maritime industry - Internal PR Show less
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Oslo Marine Group (OMG)
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Saint Petersburg, Russian Federation
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PR Specialist
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Feb 2007 - Oct 2009
- Marketing and pr strategy developing - Budgeting - Marketing research, analytics - Pr and advertising support of holding companies - Company restyle - Working with advertising - Media relations: press-releases, interview, comments - Event management: seminars, conferences, press-conferences, presentations, Russian and foreign exhibitions, - Charity events - Web-site development - Marketing and pr strategy developing - Budgeting - Marketing research, analytics - Pr and advertising support of holding companies - Company restyle - Working with advertising - Media relations: press-releases, interview, comments - Event management: seminars, conferences, press-conferences, presentations, Russian and foreign exhibitions, - Charity events - Web-site development
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North-Western Shipping Company
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Saint Petersburg, Russian Federation
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PR and Marketing Specialist
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Oct 2005 - Feb 2007
-Advertising, exhibition activities (Russian and international exhibitions), working with the media, the initiation of publications, creating informational leads. -The organization of the significant events and ceremonies in the company. -Maintaining a database of existing and potential customers, the nearest competitors. -Controlling and correction of a marketing plan. -Advertising, exhibition activities (Russian and international exhibitions), working with the media, the initiation of publications, creating informational leads. -The organization of the significant events and ceremonies in the company. -Maintaining a database of existing and potential customers, the nearest competitors. -Controlling and correction of a marketing plan.
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Assist
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Russian Federation
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Financial Services
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1 - 100 Employee
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PR and Marketing Specialist
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Jun 2003 - Oct 2005
- Market analysis - Internet-marketing - Project development - Media relations: press-releases, interview, comments - Web site development: content, structuring - Editor's alteration and creating of promo texts - Market analysis - Internet-marketing - Project development - Media relations: press-releases, interview, comments - Web site development: content, structuring - Editor's alteration and creating of promo texts
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Education
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The Bonch-Bruevich Saint-Petersburg State University of Telecommunications. Humanitarian Faculty
Master's degree