Experience

Rusagro

• Russian Federation
• Food and Beverage Manufacturing
• 200 - 300 Employee

• Marketing Director B2B and B2C

  • May 2014 - Present

  • Developing marketing strategy for B2B and B2C • Managing marketing research, analyzing market potential, trends and consumers’ insights to ensure adjustment of marketing strategy • Developing pricing strategy, P&L management • Supervising the planning, development and scheduling the right marketing mix to drive sales, distribution, grow share, per capita consumption and brand awareness Controlling advertising creation and media placement • Supervising new brands building and developing for the Russian market • Managing new Products Development & Launches on the market • Evaluating effectiveness of all marketing campaigns and launches • Developing and managing marketing team • Developing new procedures and politics Show less



Herbalife

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Marketing Director

  • Feb 2019 - Jul 2022



Dr.Oetker

• Marketing Director

  • Mar 2010 - May 2014

  Core Competencies: • Strategic Planning & Execution • Market Research, Consumer insights • Sales and Reveniew Forecasting • P&L Management • New Product Development & Launches • Brand Creation and Development • Effective Media Planning • Budgeting and Cost Control • Trade Marketing • Team Leadership • Staff Development and Motivation • Suppliers’ Contract/Price Negotiation Develop regional marketing strategies for DR.Oetker Company, with 3 subordinators in consumer marketing. Manage different brands (Ristorante, Guseppe, Vitalis etc ) in following categories: Pizza, Baking Ingredients, Preservatives, Cereleal, Baking Mixes, Dry Desserts. Create compelling brand strategies together with international team and manage the full product development process. Lead portfolio optimization, new product launches in line with market needs. Work in close collaboration with R&D and production people in all new initiatives, participate in meetings and discussions regarding equipment optimization or/and purchase as well CAPEX planning and pay-backs analysis. Conduct in-dept analysis on new and existing markets, competitive trends and industry development. Manage creative strategy preparation, communication and co-operation with agencies; control the implementation of brand activation plan. Drive post-launch analysis with aim to get the feedback from market and correct or fine tune strategy or execution if needed. Member of executive management committee determining company policy and strategic direction. Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Brand Marketing Manager

  • Oct 2007 - Feb 2010

  Strategy • developing marketing strategy and planning launches, advertising/promotion campaigns • growing share, per capita consumption, brand awareness, is distribution and sales via the right marketing mix • developing and recommending pricing strategies that resulted in the optimization of market share and profitability in the short and long run • evaluating marketing reaction to specific marketing programs (new launches advertising and promotions) and product pricing/sizing proposition to ensure adjustment of marketing strategy Budget • managing and controlling A&M Budget People • developing and managing Lay’s team to ensure readiness for strategic business growth Marketing Communication (Advertising, Promotion, Sponsorship) • supervising the planning, development and scheduling of advertising campaign • supervising execution of promotion programs with a view to establish a long term competitive position of Lay’s brand • oversee all aspects of Lay’s advertising, sponsorship • controlling advertising creation and media placement Research • analyzing market potential, trends and interpreting market research data Show less