Experience

Energy Makeovers

• Australia
• Environmental Services
• 1 - 100 Employee

• Marketing Manager

  • Jun 2023 - Present



PrimalCrux

• Victoria, Australia

• Business Development Manager (Consulting)

  • Jul 2022 - Present

  The no BS approach to business consulting including sales, marketing, product, finance and strategy. • Creating marketing and sales audits. • Defining market segmentation helping clients improve their marketing to build stronger relationships with their customers and increase sales. • Developing sales pipelines through multi-channel online and in-person strategies. • Coaching teams to improve customer service across sales pipelines to increase revenue, repeat business and referrals. Current clients include: luxury photographers, rock-climbing gyms, communication companies. Show less



TVSA Pilot Training

• Australia
• Airlines and Aviation
• 1 - 100 Employee

• Sales Marketing Manager

  • Jan 2023 - Apr 2023

  Aviation school. RTO (registered training organisation). VET sector. • Being the primary owner of all national sales (online and offline). Average sale: $83,000. • Defining and aligning marketing and sales’ success metrics through a detailed roadmap to maximise sales, growth and loyalty. • Managing client reactivation resulting in $84,200 of sales within 2 months. • Optimising onboarding processes and developing sales pipelines resulting in a 46% increase in client engagement. • Working collaboratively with internal stakeholders sharing best practice to efficiently improve client health and create risk mitigation plans to decrease customer churn. • Creating, testing and implementing scripts for closing sales over the phone and in-person. • Managing sales training sessions for flight instructors to improve customer experience and increase up-sells. •. Defining optimal prices increasing client conversion by 22% and revenue by 29%. • Managing the strategy and execution of sales events (such as Open Days) generating $73,663 in revenue. • Creating automated CRM follow up workflows, increasing client response by 32% within 30 days. Show less



Bonofiglio Photography

• Melbourne, Australia

• Founder and Business Development Manager

  • Nov 2017 - Dec 2022

  Luxury photography studio servicing athletes and dancers. • Being the key account manager of all B2C and B2B sales. Average sale: $5,200. • Planning, budgeting and executing annual marketing calendars through organic and paid campaigns across multiple social media platforms and in-person events. • Generating 72% of 2020 and 2021’s sales (during severe lockdowns) through paid LAM campaigns to cold leads on Instagram, and through organic Facebook group engagement. • Identifying and developing long-term strategic partnerships. (Most profitable marketing strategy with a franchise 200x ROI in one year). • Setting up collaborations with micro and macro sport influencers (including Olympians). • A/B testing campaigns for increased lead conversion. Lowest Business Manager ad CPC in 2022: $0.10 (the average CPC in Australia is $0.97). • Working closely with lawyers to create relevant contracts, reducing rescheduled services to 2-5% and refund request to 0%. • Implementing POS and BNPL services for easy and flexible payments options. Show less



Strong Girls

• Melbourne, Australia

• Founder, Publisher and Editor

  • Jun 2020 - Feb 2022

  Print publication with a focus on girl empowerment and sports. Lates issue: https://bit.ly/3RbT7d9 • Creative concept development, editorial strategy and layout design. • Identifying and creating feature written and visual content, including original photography. • Hiring and supervising printing partners, sub-editors and PR consultancy for marketing and distribution strategy. Print publication with a focus on girl empowerment and sports. Lates issue: https://bit.ly/3RbT7d9 • Creative concept development, editorial strategy and layout design. • Identifying and creating feature written and visual content, including original photography. • Hiring and supervising printing partners, sub-editors and PR consultancy for marketing and distribution strategy.



Film & Television Industry

• Media Production
• 1 - 100 Employee

• • Jul 2008 - Feb 2018

  I was part of the project management team assisting in the organisation of crews ranging from 20-300 people.• Assisting in creating and running complex schedules for multiple remote teams.• Identifying potential issues and developing risk mitigation strategies• Managing large crews of up to 300 people.Show highlights: Please Like Me 2 (ABC), Ja’mie, Private School Girl (HBO, ABC), Spartacus (HBO), Jack Irish, Neighbours and The Leftovers (HBO).

• • Jul 2008 - Nov 2017

  I scripted, produced and directed the following internationally awarded projects: “The Wish”, “The Uncomfortably Sexy Rules of Truco”, “Dragons & Skies” and “The Girl and the City”



Tennis Club

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Tennis Program Manager

  • Nov 2012 - Dec 2017

  I assisted multiple tennis clubs in the development of their programs focusing on excellent customer service and client retention. • Ensuring the profitable growth of the programs, most successfully 2X revenue of my last club within three months. • Improving communication systems increasing retention rates by 67%. • Collecting payments reducing late and unpaid fees by 24%. I assisted multiple tennis clubs in the development of their programs focusing on excellent customer service and client retention. • Ensuring the profitable growth of the programs, most successfully 2X revenue of my last club within three months. • Improving communication systems increasing retention rates by 67%. • Collecting payments reducing late and unpaid fees by 24%.