Head of Marketing

• Jul 2023 - Present

At Mitiga Solutions, we understand the importance of accurate, transparent, and reliable climate risk modelling in protecting your assets, investments, and people. That's why we're dedicated to providing high-resolution modelling powered by science, AI, and 20+ years of experience in the field. At Mitiga Solutions, we understand the importance of accurate, transparent, and reliable climate risk modelling in protecting your assets, investments, and people. That's why we're dedicated to providing high-resolution modelling powered by science, AI, and 20+ years of experience in the field.

Director

• Sep 2017 - Jul 2023

We help clients in technical sectors like infrastructure and B2B tech grow faster through impactful video communication. We help clients in technical sectors like infrastructure and B2B tech grow faster through impactful video communication.

B2B Tech Marketing Consultant

• Sep 2017 - Jul 2023

Worked with two scale-ups based in Silicon Valley as multi-year clients: LotusFlare & iMerit. Created both their entire marketing stack from scratch. Worked closely with product, sales, and engineering teams to transform technical concepts into impactful marketing assets. Strategic messaging & branding: brand identity creation, website design & development Content marketing development: technical product sheets, case studies, white papers Video creation: product demos, use case visualizations, client testimonials, hiring videos PR & media partnerships: webinars, earned and paid media in trade newsletters, specialized outlets in mapping and GIS Results: Contributed to iMerit’s employee growth from 800 to 6,000 employees and the closing a a USD 20Mn Series B round in February 2020. Website traffic grew 25X, top of funnel inbound leads grew 30X. LotusFlare’s workforce grew by 45% to 200 people, and won a major telecom industry award in 2019. The company closed 4 major deals with leading telecom companies, taking the number of DAUs for 'Digital Network Operator', its flagship digital product to 10Mn. Show less

PR Advisor

• Jul 2017 - Dec 2017

Founded in September 2016, Aticco is Barcelona's largest co-working space. Advised the founders on their PR strategy and managed relationships with local news outlets and real estate trade media. Founded in September 2016, Aticco is Barcelona's largest co-working space. Advised the founders on their PR strategy and managed relationships with local news outlets and real estate trade media.

Head of Global Marketing

• Nov 2014 - Jul 2017

San Francisco-based Open Garden is the creator of FireChat, the first messaging app that works without the Internet. The company’s mission is to connect the next 5 billion devices through peer-to-peer connections. Open Garden has won the Financial Times’ Boldness in Business Award and the SXSW Innovation Award. ● Contributed to strategic communications, go to market planning and new features launches around the world to grow the app's user base to 10Mn globally ● Led the execution of marketing plans by hiring and managing a team of 3 full-time staff and 30 part-time contributors in Manila ● Closed partnerships with 3 media companies and one large government agency who used FireChat as a platform for news and public safety alert distribution. In June 2016, FireChat rose to #1 app on the App Store and #5 across categories on Google Play in the Philippines. ● Prospected 200 app publishers globally to distribute the company’s SDK. Owned the entire lead generation pipeline, from research, to outreach and partnerships closing. ● Contributed to a 3 people PR team which earned media coverage worth USD 5 Mn across hundreds of outlets globally ● Managed public relations in Asia and Spanish-speaking markets, securing coverage in top tier outlets such as Tech in Asia, TechCrunch and Quartz ● Appeared as a guest on Bloomberg Philippines, CNN Philippines, NDTV in India, TV3 in Spain and Univisión in Colombia ● Represented the company as a speaker at Tech in Asia Jakarta, Mobile X Mobilisation in Berlin, Social Summit and RightsCon in Manila. Show less

Business Manager, Motherland Magazine

• Jun 2011 - Jun 2014

Motherland is a cult magazine and website about contemporary Indian culture. It is published by Wieden + Kennedy, the largest independent advertising agency in the world. ● Established the magazine's domestic and international distribution network across 300 outlets: specialized retail, newsstands, e-commerce ● Built its advertising base from scratch, drawing in recurring clients like Levi's, Heineken and Absolut ● Worked with in-house developers and external vendors to build our responsive, rich media website: motherlandmagazine.com. Show less

Head of Production & New Business

• Jul 2008 - May 2011

Babel Press is a video news agency founded in 2007. It produces award-winning programs for leading broadcasters in Europe, including ARTE, Canal+ and France 24. ● Managed a team of seven people on the production of 200 news features and 25 documentaries across Asia ● As the company size grew from ten to thirty employees in two years, set up company-wide cost tracking and administrative processes ● Handled cash flow: organized production budgets, raised and tracked client invoices, supervised payroll ● Established a new division to produce corporate films for companies and international organisations such as UNHCR, Air Liquide and Alstom. Show less

Business Analyst

• Jun 2007 - Jul 2008

Business Analyst

• Aug 2006 - Feb 2007