Experience

Dash Core Group

• United States
• Financial Services
• 1 - 100 Employee

• Communication Officer

  • Apr 2022 - Present



Self-employed

• Marketing Specialist

  • Mar 2022 - Apr 2022

  Creating and establishing full circle marketing processes, including budgeting, recruiting, and planning. Developing my own marketing project in crypto.



Orca Investment App

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Content Team Lead

  • Jun 2020 - Mar 2022

  London, England, United Kingdom • Launch of marketing processes from scratch • Organization and active participation in growth hacking processes • Data-driven marketing strategies in content • Smart KPI setting • Marketing budget calculation • Management of marketing projects • Successful test cases Duties and achievements: • Ran a team of 4 content and SMM managers • Developed and decomposed brand and product ideas to generate more leads. • Created and developed the product's… Show more • Launch of marketing processes from scratch • Organization and active participation in growth hacking processes • Data-driven marketing strategies in content • Smart KPI setting • Marketing budget calculation • Management of marketing projects • Successful test cases Duties and achievements: • Ran a team of 4 content and SMM managers • Developed and decomposed brand and product ideas to generate more leads. • Created and developed the product's marketing and content strategy from scratch, incl. its tone of voice, positioning, sounding and ways of communication • Communicated with bloggers, influencers, and financial experts to create promotional campaigns • Created concept for marketing activities, texts on landing pages, ads, SMM communication in accordance with FCA regulatory requirements • Tested hypotheses and created related campaigns • Created technical and promotional texts for the application • Curated and coached the support team • Before heading the department, wrote blog posts, press releases, branded articles, and other cool stuff for marketing needs • Made content creation process streamlined • Prioritized, structured and decomposed tasks Show less



Semrush

• United States
• Software Development
• 700 & Above Employee

• Content Writer

  • Aug 2019 - Jun 2020

  Saint Petersburg, Russian Federation • Content creation, from an idea to the ways of its realization, given audience specifics, engagement level, business goals, etc. • Creation of visual concepts • Briefs • Post-production



Atomicwallet.io

• Estonia
• Financial Services
• 1 - 100 Employee

• PR and Content

  • Oct 2018 - Jun 2020

  Estonia • Created content and curated collaborations with other crypto services



Changelly

• Malta
• Financial Services
• 1 - 100 Employee

• Marketing Strategist

  • Apr 2016 - Jun 2020

  • Coached 11 support agents • Lead communities on Facebook, Twitter, Quora, StackExchange, G+ (when it was alive), Reddit, etc • Generated various types of content • Created insight-based content to form loyalty and brand awareness • Spoke in public on conferences • Boosted loyalty and the number of organic followers on SM, from 200 to 23K. • Brought new team members with the same values

• Content Specialist

  • Apr 2016 - Oct 2018

  Czech Republic