Experience

Redwood Logistics

• United States
• Transportation, Logistics, Supply Chain and Storage
• 500 - 600 Employee

• Senior Manager, Partnership Marketing

  • May 2023 - Present

  • Create & manage programs and campaigns that build new, scalable joint sales pipeline• Create optimal channel marketing strategy with prioritized target partners to optimize the potential growth of Redwood products with partners• Collaborate with Channel teams to craft partner comms so Redwood is top-of-mind – sending timely information on Redwood announcements, market developments, product changes, etc.• Manage development of channel-focused sales enablement tools with greater Marketing team• Collaborate closely with channel sales teams, product teams, and campaign managers, leveraging content and information that can be shared with the partner ecosystem• Lead development of all channel promotions, working cross functionally to consider sales growth goals, pricing, marketing, and other impacts• Partner with Channel Sales Team on key reseller Quarterly Business Reviews, projecting accountability to jointly-agreed objectives and providing ideas and suggestions to grow business• Manage learning & development plans for partner sales and marketing teams, ensuring they are educated and enabled with latest tools and information to represent and sell Redwood solutions• Maximize Redwood’s presence on channel partner websites, ensuring the most up-to-date product images, messages, meta tags and reporting out on the results• Negotiate annual marketing programs with key resellers, identifying joint responsibilities to market solutions by leveraging common strategy, strong deliverables, and accountable budgets Show less

• Senior Marketing Manager

  • Jun 2021 - Jul 2023

  • Launched companywide Sharepoint intranet focusing on internal evangelizing.• Oversaw strategic partnership marketing program including SaaS, Channel, and TMS partners.• Worked cross-functionally across departments to refine our go-to-market strategy for a new sustainability product launch.• Coordinated flagship customer advisory board focusing on perfecting our product road map with top customers.• Launched content management software to simplify how we internally distribute sales enablement content.• Worked closely with PR partners to run multiple integrated marketing campaigns for industry awards. Show less



Padcaster

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Manager

  • Nov 2020 - Jun 2021

  • Product Manager for new hardware and software releases.• Manage projects and relationships with creative contractors and app development studio.• Manage Q&A testing for IOS app release.• Manage Padcaster website including design, format, and creative assets. • Design creative ads and write copy for paid media.• Content Marketing Coordinator for the Padcaster blog.• Write copy for blog and website utilizing keywords for SEO.• Content editor for Pardot emails and agency advertising plans. Show less

• Marketing Associate

  • Sep 2018 - Nov 2020

  • Interview customers for case studies, blog content and sales assets.• Manage social media channels including Twitter, Facebook, Instagram, and YouTube.• Create specialized industry e-magazines including designing layouts and write content.• Design promotional graphics with InDesign and Photoshop for marketing campaigns, sales emails, and social media.• Logistical coordinator for over 70 promotional tradeshow events from Sept 2018 to Jan 2020.



Port Brewing and The Lost Abbey

• United States
• Food & Beverages
• 1 - 100 Employee

• Marketing Specialist

  • Mar 2017 - Jul 2018

  • Managed merchandise design and inventory for website and tasting rooms.• Managed beer club merchandise design, customer service, product distribution and online community.• Maintained relationships with print journalists and social media influencers. • Created engaging social media content for the brewery’s three brands. • Planned and executed on and offsite event program including managing vendors, equipment, and staff for both small and large-scale events.

• Marketing Assistant

  • Nov 2016 - Mar 2017

  • Implemented a new merchandise inventory and sales system, increasing sales and reducing loss.• Contributed to and edited press releases for new beer launches and events.• Acted as company representative at off-site events.



H2 PUBLIC RELATIONS

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • Mar 2016 - Jun 2016

  - Supported senior publicists lifestyle and hospitality campaigns - Wrote copy for client announcements, event pitches, social media captions, and on-air advertisements - Assisted with live TV segments, acting as a liaison between talent, media, and publicist. - Supported senior publicists lifestyle and hospitality campaigns - Wrote copy for client announcements, event pitches, social media captions, and on-air advertisements - Assisted with live TV segments, acting as a liaison between talent, media, and publicist.



CBS 8 San Diego

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Radio Sales Assistant

  • Mar 2015 - Nov 2015

  - Prepared media kits and presentations for clients - Utilized PowerPoint to design advertising campaign presentations for Account Executives - Wrote copy for social media and blog posts for the Promotions Department - Compiled monthly sales data reports for Account Executives - Recorded proof of on-air advertisements for clients - Prepared media kits and presentations for clients - Utilized PowerPoint to design advertising campaign presentations for Account Executives - Wrote copy for social media and blog posts for the Promotions Department - Compiled monthly sales data reports for Account Executives - Recorded proof of on-air advertisements for clients



San Diego State University

• United States
• Higher Education
• 700 & Above Employee

• Aztec Student Union Board Music and Entertainment Chair

  • May 2013 - May 2014

  -Planned and executed 23 events for the 2013-14 school year, including concerts with 300+ attendees. -Made strategic funding decisions to maximize our 5-figure committee budget.

• Cultural Arts and Special Events Board Showcase Chair

  • Jan 2013 - May 2013

  -Planned and facilitated all Showcase Open Mic Nights for student body. -Coordinated food, facilities, and performers for the Open Mic Nights.



CBS 8 San Diego

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Radio Promotions Assistant

  • Jun 2012 - Sep 2013

  -Recorded and edited on-air promotions using Audacity and Pro Tools-Wrote original on-air promotional copy during Comic Con-Supervised up to four interns at promotional events as well as delegated tasks to them in office.-Managed all social media at events - Wrote promotional copy

• Radio Promotions Intern

  • Feb 2012 - Jun 2012

  -Recorded Air-Checks of on-air advertisements for clients -Wrote blog for JACK PACK section of the website-Worked promotional events for the station



San Diego State University

• United States
• Higher Education
• 700 & Above Employee

• Cultural Arts and Special Concerts Chair

  • May 2011 - May 2012

  -Booked and coordinated DJ series for the Cuicicalli dining hall, ARC Gym and Aquaplex pool facility -Helped program and worked backstage at the annual Aztec Night’s Fall concert in the Cal Coast Open Air Theater -Booked and coordinated DJ series for the Cuicicalli dining hall, ARC Gym and Aquaplex pool facility -Helped program and worked backstage at the annual Aztec Night’s Fall concert in the Cal Coast Open Air Theater