Experience

MSDynamicsWorld.com (MSDW)

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Strategic Advisor

  • Jan 2014 - Present

  Provide strategic business planning and marketing consulting services to GuidePoint Media, publisher of leading online resource for Microsoft Dynamics news and information. Provide strategic business planning and marketing consulting services to GuidePoint Media, publisher of leading online resource for Microsoft Dynamics news and information.



Marketing/Advertising Consultant, Researcher, Online Marketing Expert

• Boston Area

• Consultant/digital and integrated marketing

  • Oct 2012 - Present

  Based on extensive years in building both strategies and programs for enterprises small and big, Marilou has the experience needed to create an effective marketing plan, create branding presence and demand generation online, and build effective thought leadership content for your comapny or product portfolio. Her specific expertise online is in setting up integration across all marketing vehicles to deliver optimal ROI and to nurture customer loyalty long-term. Based on extensive years in building both strategies and programs for enterprises small and big, Marilou has the experience needed to create an effective marketing plan, create branding presence and demand generation online, and build effective thought leadership content for your comapny or product portfolio. Her specific expertise online is in setting up integration across all marketing vehicles to deliver optimal ROI and to nurture customer loyalty long-term.



Bentley University

• Waltham, Massachusetts

• Adjunct Professor of Marketing

  • Sep 2013 - 2019

  Currently teaching principles of integrated marketing at Bentley University. Currently teaching principles of integrated marketing at Bentley University.



TechTarget

• United States
• Software Development
• 700 & Above Employee

• SVP Corporate Marketing/Client Consulting

  • Jun 2000 - Oct 2012

  Managed the corporate marketing and pr activities for the company as well as marketing guidance given to clients running programs with us. Developed Industry's first lead generation program with a guarantee. Built thought leadership content for marketers' needing guidance on optimal ways to market online. Managed the corporate marketing and pr activities for the company as well as marketing guidance given to clients running programs with us. Developed Industry's first lead generation program with a guarantee. Built thought leadership content for marketers' needing guidance on optimal ways to market online.



McCann Erikson

• VP Client Services

  • Jun 1988 - Sep 1998