Experience

Elmwood Spa

• Canada
• Wellness and Fitness Services
• 1 - 100 Employee

• Communications Specialist

  • Apr 2023 - Present



SOCIAL KNOW HOW®

• Canada
• Advertising Services
• 1 - 100 Employee

• Social Media Marketing Coordinator

  • Jul 2020 - Apr 2023

  • Maintain and monitor project schedules and deliverables • Assign tasks to team members and manage client expectations • Research ways to improve social media and digital presence for Social Know How and all other clients • Assist the President with daily tasks and organize his schedule according to the deliverables assigned • Report on performance of clients’ social media • Brainstorm and research new and creative social media growth and sales strategies • Manage and monitor social communities, and measure website traffic to content utilizing Google Analytics, Facebook Insights, etc. to assist the clients • Compose and execute monthly email newsletter, blogs and social media content calendars • Conduct market research on hashtags, industries and competitors • Industries: Beauty, Dermatology, HR, Personal Injury Law, Real Estate, Construction, Financial Literacy for Kids, Mental Health, etc. Show less



Freelance

• Toronto, Ontario, Canada

• Social Media Manager

  • Apr 2020 - Apr 2023

  •Developed and implemented social media best practices and strategies to increase brand awareness and lead generation to micro-entrepreneurs in the beauty industry •Increased client acquisition by implementing marketing plans and ideas, such as promotions, rewards, loyalty programs, email marketing, etc. •Used graphic design, scheduling and monitoring tools such as Photoshop, Canva, and Hootsuite to create and manage social media content calendar, and monitor the brands’ digital presence •Performed partnership with influencers and community management to increase traffic and customers conversion Show less



The Body Shop

• United Kingdom
• Retail
• 700 & Above Employee

• • Apr 2020 - Jul 2020

• • Oct 2018 - Apr 2020

  •Assess customers’ needs, providing assistance and information on product benefits to maximize sales and profitability•Deliver the highest level of customer service, product knowledge, sales performance, visual presentation, inventory management, and shop operations.•Assist with the execution of visual merchandising / event plans•Select and brief Digital Influencers to promote the store events and sales



George Brown College

• Canada
• Higher Education
• 700 & Above Employee

• Career Peer Coach

  • Sep 2019 - Apr 2020

  • Promote student engagement on campus and collaborate to create a positive college community by building solid networking connections and meaningful relationships with customers • Facilitate workshops on soft skills (Time Management, Professional Emails, Teamwork, Powerful Presentations, LinkedIn etc.) and deliver in-class presentations, online resources, events and outreach activities on campus to help students boost their performance and achieve academic success. • Assist senior staff, provide great customer service experience and address academic-related issues. • Provide one-on-one and group coaching sessions to assist and support peer students in college. • Deliver effective career development and learning strategies on job search, résumés, cover letters and interviews through ongoing student support services. Show less



Natura

• Brazil
• Personal Care Product Manufacturing
• 700 & Above Employee

• • Apr 2018 - Jul 2018

  • Ensured 100% accountability for all daily communication to sales force• Strong communication and writing skills, agility and creativity• Assure proper communication process between brands areas’ requirements and CRM team execution• GOLD Award - 24th ABEMD Awards (Brazilian Association of Direct Marketing) 2018. Case: segmentation in favor of the sale by relationships. Specialty: CRM / Loyalty - without communication campaign

• • Aug 2017 - Mar 2018

  • Created content for sales force based on Marketing Activation and CRM’s strategies. Channels: blog, app cards, push, SMS and e-mail marketing.• Blog management: responding and helping our audience about sales force problems.



Digi

• Brazil
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Jun 2016 - Aug 2017

  • Delivered client-focused solutions to customer needs • General support for customers via telephone/e-mail and Social Media channels, such as Facebook, Twitter and Instagram • Daily, weekly and monthly reports • Excellent listening, negotiation and presentation abilities • Established a team focused on real-time content production and community management • Developed and executed brand marketing strategies on-line and off-line • Built and maintained strong, long-lasting client relationships • Worked for 3M Brasil (innovation, health, sales), Goodyear Brasil (tire, cars, lifestyle), The Fifties Traditional Burger (food), Skyn and Blowtex condoms (health, lifestyle, sales), among others. Show less



Natue

• Brazil
• Retail
• 1 - 100 Employee

• Communications Manager

  • Oct 2012 - Apr 2016

  • Established a team focused on real-time content production and community management • Managed e-mail marketing campaigns, including developing content and messaging, and guiding the designing • General support for customers especially via Social Media channels, such as Facebook, Twitter and Instagram • Managed PR team results • Monthly reports • Developed and executed brand marketing strategies on-line and off-line • Built and promoted relationship with digital influencers • SEO development and operation • Developed and executed the creation of a content website, which merged over 40% of e-commerce access • Responsible for internal and external communication Show less



Grupo Digi

• Brazil
• Advertising Services
• 1 - 100 Employee

• • Feb 2011 - Oct 2012

  • Developed ongoing content, initiatives, and campaigns for various Social Media channels (Facebook, Instagram, Twitter, YouTube and other related social networks) with emphasis on engagement and retention of visitors and fans both new and existing• Established a team focused on community management• Implementation and management of a content calendar for over 10 brands• Monthly reports• Worked for Ridgid Brasil (tools, construction), Medley (health), Rail Europe (tourism & sales), European Commission of Tourism (tourism), Consulate of Switzerland (tourism & sales), China in Box (food), Gendai (food), 3M Brasil (innovation and technology), Umbro Brasil (sports & fashion), among others. Show less

• • Aug 2010 - Jan 2011

  • Monitored Social web presence for various brands• Created relevant, engaging and outstanding content marketing for blogs, e-mail marketing, websites, and Social Media channels such as Facebook, Twitter, Youtube • Community management• Monitored social media emerging trends/best practices, providing effective recommendations. • Developed and performed brand marketing strategies on-line and off-line • Performed a Political Marketing campaign on Social Media



Grupo Bandeirantes de Comunicação

• Brazil
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Journalist (Intern)

  • Feb 2007 - Sep 2007

  • Created relevant, engaging and informative content for website • Conducted interviews and also responsible for audio edition and photography for website • Produced radio programs, such as: Bandeirantes Acontece (News + intertainment) / Você é Curioso (informative + educational) / Ciranda da Cidade (News) • Created relevant, engaging and informative content for website • Conducted interviews and also responsible for audio edition and photography for website • Produced radio programs, such as: Bandeirantes Acontece (News + intertainment) / Você é Curioso (informative + educational) / Ciranda da Cidade (News)



Radio ABC

• Journalist (Intern)

  • Aug 2005 - Jun 2006

  • Planned, wrote and edited news stories for radio (gathering information, conducting interviews, founding sources and pulling all together) • Produced and coordinated radio programs • Radio news anchor • Planned, wrote and edited news stories for radio (gathering information, conducting interviews, founding sources and pulling all together) • Produced and coordinated radio programs • Radio news anchor