Mari Ju
Senior Group Lead, Product Marketing at Webflow- Claim this Profile
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Bio
Judy Abad
Mari cares deeply about building great product experiences and bringing them to market for new and current customers. She is an incredible marketer and understands how to reach the right people through the right channel at the right time. I am so impressed with how quickly Mari picks up new skills and her ability to adapt to ever-changing and complex processes. Just as importantly, Mari works hard to make the team around her better by helping to prioritize, scope, and lead cross-functional initiatives when ownership is ambiguous. She is enthusiastic and a team player. It was such a pleasure to work with her.
Ishan Verma
Mari is one of the most brilliant people I've ever had the pleasure to work with. Unlike the everyday Marketer that's focused on changing copy, Mari is first a statistician! She's insanely data-driven and has a knack of drilling down into what's working and what isn't. She's made a huge impact to Autodesk's Campaign and AB Testing strategy for award winning titles such as SketchBook and Pixlr. She's completely reshaped our team's thinking when it comes to campaign attribution, calculating ROI, and deriving true insights from our AB tests. Mari is fluent with Google Analytics, Optimizely, and Mixpanel to name a few - and she's played a critical role as we've cranked out releases on iOS, Android, and Web platforms. Last but not least, she's got a deep understanding of the social space and has also been instrumental in driving our presence on Instagram, Facebook, and Twitter. Overall...Mari is a total rockstar and is sure to be the MVP of any Marketing team.
Judy Abad
Mari cares deeply about building great product experiences and bringing them to market for new and current customers. She is an incredible marketer and understands how to reach the right people through the right channel at the right time. I am so impressed with how quickly Mari picks up new skills and her ability to adapt to ever-changing and complex processes. Just as importantly, Mari works hard to make the team around her better by helping to prioritize, scope, and lead cross-functional initiatives when ownership is ambiguous. She is enthusiastic and a team player. It was such a pleasure to work with her.
Ishan Verma
Mari is one of the most brilliant people I've ever had the pleasure to work with. Unlike the everyday Marketer that's focused on changing copy, Mari is first a statistician! She's insanely data-driven and has a knack of drilling down into what's working and what isn't. She's made a huge impact to Autodesk's Campaign and AB Testing strategy for award winning titles such as SketchBook and Pixlr. She's completely reshaped our team's thinking when it comes to campaign attribution, calculating ROI, and deriving true insights from our AB tests. Mari is fluent with Google Analytics, Optimizely, and Mixpanel to name a few - and she's played a critical role as we've cranked out releases on iOS, Android, and Web platforms. Last but not least, she's got a deep understanding of the social space and has also been instrumental in driving our presence on Instagram, Facebook, and Twitter. Overall...Mari is a total rockstar and is sure to be the MVP of any Marketing team.
Judy Abad
Mari cares deeply about building great product experiences and bringing them to market for new and current customers. She is an incredible marketer and understands how to reach the right people through the right channel at the right time. I am so impressed with how quickly Mari picks up new skills and her ability to adapt to ever-changing and complex processes. Just as importantly, Mari works hard to make the team around her better by helping to prioritize, scope, and lead cross-functional initiatives when ownership is ambiguous. She is enthusiastic and a team player. It was such a pleasure to work with her.
Ishan Verma
Mari is one of the most brilliant people I've ever had the pleasure to work with. Unlike the everyday Marketer that's focused on changing copy, Mari is first a statistician! She's insanely data-driven and has a knack of drilling down into what's working and what isn't. She's made a huge impact to Autodesk's Campaign and AB Testing strategy for award winning titles such as SketchBook and Pixlr. She's completely reshaped our team's thinking when it comes to campaign attribution, calculating ROI, and deriving true insights from our AB tests. Mari is fluent with Google Analytics, Optimizely, and Mixpanel to name a few - and she's played a critical role as we've cranked out releases on iOS, Android, and Web platforms. Last but not least, she's got a deep understanding of the social space and has also been instrumental in driving our presence on Instagram, Facebook, and Twitter. Overall...Mari is a total rockstar and is sure to be the MVP of any Marketing team.
Judy Abad
Mari cares deeply about building great product experiences and bringing them to market for new and current customers. She is an incredible marketer and understands how to reach the right people through the right channel at the right time. I am so impressed with how quickly Mari picks up new skills and her ability to adapt to ever-changing and complex processes. Just as importantly, Mari works hard to make the team around her better by helping to prioritize, scope, and lead cross-functional initiatives when ownership is ambiguous. She is enthusiastic and a team player. It was such a pleasure to work with her.
Ishan Verma
Mari is one of the most brilliant people I've ever had the pleasure to work with. Unlike the everyday Marketer that's focused on changing copy, Mari is first a statistician! She's insanely data-driven and has a knack of drilling down into what's working and what isn't. She's made a huge impact to Autodesk's Campaign and AB Testing strategy for award winning titles such as SketchBook and Pixlr. She's completely reshaped our team's thinking when it comes to campaign attribution, calculating ROI, and deriving true insights from our AB tests. Mari is fluent with Google Analytics, Optimizely, and Mixpanel to name a few - and she's played a critical role as we've cranked out releases on iOS, Android, and Web platforms. Last but not least, she's got a deep understanding of the social space and has also been instrumental in driving our presence on Instagram, Facebook, and Twitter. Overall...Mari is a total rockstar and is sure to be the MVP of any Marketing team.
Experience
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Webflow
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United States
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Software Development
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500 - 600 Employee
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Senior Group Lead, Product Marketing
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Aug 2023 - Present
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GTM Lead
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Jun 2022 - Jul 2023
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Common Room
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Head of Product Marketing
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2021 - 2022
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Slack
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United States
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Technology, Information and Internet
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700 & Above Employee
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Group Manager, Growth Marketing
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Mar 2020 - Feb 2021
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Senior Brand Marketing Manager
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Aug 2019 - Mar 2020
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Senior Product Marketing Manager, Enterprise + Admin
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Aug 2019 - Aug 2019
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Product Marketing Manager (II), Enterprise + Admin
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Jan 2018 - Aug 2019
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Product Marketing Manager (I), Enterprise + Admin
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Jan 2017 - Jan 2018
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Associate Product Marketing Manager, Core Product and Platform
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Sep 2015 - Jan 2017
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Autodesk
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United States
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Software Development
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700 & Above Employee
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Product Marketing Manager, Autodesk Consumer & 3D Printing
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Jan 2014 - Sep 2015
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Autodesk
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United States
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Software Development
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700 & Above Employee
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Online Marketing Intern, Autodesk Education
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Jun 2013 - Aug 2013
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Bullfrog + Baum
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Public Relations and Communications Services
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1 - 100 Employee
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Social Media and Public Relations Intern
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Aug 2012 - Dec 2012
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Google
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United States
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Software Development
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700 & Above Employee
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Social Media Industry Strategy Intern
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May 2012 - Aug 2012
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Google
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United States
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Software Development
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700 & Above Employee
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Project Management Intern
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Jun 2011 - Aug 2011
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Education
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University of Southern California
Bachelor of Science - BS, Business Administration and Management, General