Experience

Silver Edge

• Australia
• Engineering Services
• 1 - 100 Employee

• Business Unit Manager | Asset Management Technologies

  • Oct 2021 - Present

  Do you like to be in control? We harness data and new technology, applying it in the most beneficial way to help infrastructure owners, operators, contractors and maintenance bodies to enhance their asset performance. The combination of domain knowledge and innovative technologies with tailored strategic and operational asset management services, assists clients by analysing and visualising the current and future condition of assets to make an impact on maintenance strategy, to develop greater reliability of their asset and to optimise the asset lifecycle. Working together to one goal: We’re building an Asset Management Ecosystem with combined domain expertise, analytics, technology and global experience in asset management, focusing on rail, mining, ports and future industries.



Strukton Rail Australia

• New Business Development

  • Jun 2018 - Nov 2021

  Making rail more reliable, safe and maximise the availability! Strukton Rail is a full-service and technology provider for rail systems and is active in its home countries the Netherlands, Belgium, Italy, Sweden and Denmark. Coming across from the Netherlands, I had the privilege to help establish Strukton Rail Australia - a new category of railway asset management and engineering in Australia. In 2018 we secured our first contracts in Smart Maintenance Services, using our domain knowledge to enable insights to asset condition, performance and reliability. Welcome POSS into your rail infrastructure! POSS increases the availability and reduces breakdowns up to 30%. POSS is more than condition monitoring, it is about managing your asset and prevent failure. - Promoting and building the brand of SRA in the Australian Industry, initiate and develop the website and the booth at the AusRail exhibition in 2019 to launch SRA officially to the national market - Identifying marketing opportunities by understanding client requirements and needs, market and competitor research, SWOT analyses, etc - Project manager for condition monitoring and rail safety solutions



Spar Holding Netherlands

• Netherlands
• Retail
• 400 - 500 Employee

• Category Manager Non-Food, Pharmacy & Counter

  • 2014 - 2017

  SPAR Holding owns and operates a retail food store chain in the Netherlands. Besides neighbourhood stores it strongly developed itself into city stores, university stores, SPAR enjoy (all stores positioned in and around holiday spots) and the collaboration with petrol stations produced the SPAR express. Convenience for the customer is a mayor focus, which also belongs to my DNA. Working with consumer insights to maintain and renew not only the assortment but also the access and innovation of the products in the stores as well as the visibility for the customers. Everybody has to make numerous decisions each day; don’t you experience lack of time? So let's make grocery shopping just easy and enjoyable! - Purchase and coordinate the portfolio of Non Food, Pharmacy and the total assortment located behind and around the Counter (e.g. sweets/ chocolates/ cigarettes/ newspapers/ magazines/ services and ‘teasers’). - Renew the proposition of Non Food, Pharmacy and Counter in our stores. Liaison between suppliers, account managers, storeowners, category managers and programme managers to fulfil the (potential) need of our customers. - Presenting plans and philosophies to raise support and inspire suppliers/managers to fulfil the need of our customers and be ‘ahead of the future’.



Brabantia | B Corp Certified

• Netherlands
• Manufacturing
• 200 - 300 Employee

• Category Manager

  • 2010 - 2013

  The Get Together range of products (100+ SKU's) is a lifestyle-assortment produced in porcelain, textiles and stainless steel.The Brabantia Get Together product range is a statement about what & who is important to you. How can you show that? Creating the atmosphere at home with the Get Together-lifestyle products, around the dining table or in the kitchen, is entirely up to you. The products you choose reflect your style and show what you consider important. - Responsible for the analyses, concept/product development, planning, launch/implementation of the total range of Get Together. - Promoting and give presentations to customers/retailers (current & new prospect) and international sales teams. Also promote the total range at the Ambiente fair 2011/2012/2013 (in Frankfurt) as part of the international launch.



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Consumer Marketing Manager

  • 2007 - 2010

  Worldwide responsible for 3 portfolios: The product group of Recordable Media, UFD and Active Crystals (alliance with Swarovski to create a new range of Active Crystals Memory keys). - Own and define the marketing plan based upon the business objective, including product program, marcom plan and distribution strategy based upon clearly defined consumer insights and VPH. - Actively support and stimulate ongoing sales and new introductions in the Philips sales organizations and provide after sales support. - Create and develop promotion campaigns and POS material



Philips Applied Technologies

• Project leader / MarCom Specialist

  • 2002 - 2007

  - Development and implementation of the Business Plan, to change tack soundly based - One of the driving force behind the technology fair, the organization of all packaging related subjects was my responsibility. To win distinction and get notion of the importance of packaging development. - Allign all the involved parties for creation regarding the brand harmonisation. Consider the unpack-experience, advise in material/printing/finishing/processes and the optimisation within the supply chain. - Responsible to get my own projects and profit for the department: Acquiring new customers (cold calling) and new projects with current customers (customer acquisition)



Philips Electronics Netherlands

• Packaging Engineer

  • 1999 - 2001

  Project leader of different designing projects in the B2B and B2C market (planning, timemanagement, costs and quality management). Working in multidisciplinary teams and across the Product Divisions. Project leader of different designing projects in the B2B and B2C market (planning, timemanagement, costs and quality management). Working in multidisciplinary teams and across the Product Divisions.