Marijana Miladinovic
CRM Executive at Shoppster Srbija- Claim this Profile
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Bio
Experience
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Shoppster Srbija
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Serbia
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Retail
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1 - 100 Employee
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CRM Executive
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Feb 2022 - Present
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OMV
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Austria
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Utilities
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700 & Above Employee
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Loyalty Marketing Professional - OMV Srbija doo
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Mar 2020 - Feb 2022
Responsible for creation and outrole of complete customer loyalty programs. Activities include: Loyalty program strategy, monitoring of loyalty plan, cooperation with loyalty partners (local and interanational), involiving in development of Loyalty Management System, preparing campaigns and analyzing customer base, daily and monthly reporting. Creating and launching a custom made digital projects (digital campaigns for specific products) Responsible for social media communication Set up and manage local media offerning, prepare and implement media plan (split per media, define target group and key message/visual, monitoring results) In cooperation with Marketing manager regular monitoring of marketing budget and relevant AMA processes (monitor effect and efficiency of investment) Anticipating and synchronizing all marketing activities with new industry trends Organize marketing researches (mystery motorist, customer satisfaction, brand and image studes) Event management – create concept, implementarion, organization and media coverage Actively involved in preparation and realisation of Companiy's CSR activities Show less
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Marketing Specialist - OMV Srbija
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Feb 2017 - Mar 2020
Communication and coordination activities with external partners (Design, printing, PR, complaints, social media agencies...) Actively involving in preparing and organising campaigns, events, special promotions Communication whithin Retail team (supporting colleagues in preparing special activities with all marketing activities)Loyalty program – communication and coordination activities with Data capturing agency, creating special promotions, preparing monthly loyalty reports Actively using SAP in creating purchase requests, approving invoices Communication with International marketing team Preparing and coordinating all changes (content) on website and mobile app Show less
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Support in Marketing Department - OMV Srbija
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Jun 2016 - Jan 2017
Everything related to loyalty program (loyalty cards – activation, communication with customers, resolving complaints) Other administrative tasks in Marketing department
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Support in Finance Department - OMV Srbija
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Oct 2015 - May 2016
Inventory of fixed assets, and edit the registry of fixed assets Preparation of tax returns for property taxes Alignment with suppliers and customers Administrative tasks in Finance department (Preparing payment approvals, decisions for write-off, decisions for write-up)
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Support in Card Department - OMV Srbija
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May 2014 - Oct 2015
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AIESEC in Serbia
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Serbia
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Non-profit Organizations
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200 - 300 Employee
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Team Member
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Oct 2011 - May 2013
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Education
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Faculty of Economics, University of Belgrade
VII, Trade management and marketing -
School of Economics, Uzice Serbia