Senior Partner

• Jan 2023 - Present

Marketing Instructor

• Dec 2022 - Present

As a marketing instructor, I specialize in teaching the subjects of organic marketing, paid marketing, and content marketing. My goal is to develop and deliver educational programs that provide students with the necessary knowledge and skills to plan and carry out effective organic and paid marketing campaigns. As a marketing instructor, I specialize in teaching the subjects of organic marketing, paid marketing, and content marketing. My goal is to develop and deliver educational programs that provide students with the necessary knowledge and skills to plan and carry out effective organic and paid marketing campaigns.

Wo(mentor)

• Apr 2019 - Present

Marketing Strategy Consultant

• Jan 2018 - Present

As a marketing consultant and strategist, I bring a unique combination of market expertise, creativity, and strategic thinking to help organizations reach their full potential. I take the time to truly understand each client's business goals and target audience, conducting market research to gather data and insights that inform my recommendations. I pride myself on my strong analytical skills and ability to communicate effectively, ensuring that my clients are fully informed and confident in the strategies I propose. I am committed to delivering impactful and results-driven marketing solutions, and I am passionate about helping my clients succeed. • Marketing Consulting • Brand Marketing • Acquisition & Retention • Demand Gen • B2B, B2C, DTC • Paid & Organic Marketing Show less

Senior B2B Marketing Manager

• Aug 2021 - Jan 2023

B2B Marketer

• Sep 2020 - Aug 2021

Performance & Acquisition Marketer

• Mar 2019 - Aug 2020

As a paid search expert, my responsibilities included:• Overseeing accounts on leading search platforms such as Google Ads, Microsoft/Bing, and Apple.• Launching and optimizing paid campaigns for Facebook, Instagram, and Google Display.• Being the primary point of contact for our partnerships with Apple, Facebook, and Microsoft.• Utilizing various data platforms, including Appsflyer and Looker, to organize and analyze campaign performance.• Conducting strategic analysis specific to the pizza industry in the United States.• Monitoring budget and adjusting bids to achieve optimal return on investment (ROI).• Collaborating with the Creative Team on keyword selection and audience targeting.• Continuously testing and developing new paid channels, analyzing results, and refining media plans.Supporting the team in maximizing revenue from marketplaces. Show less

Digital Marketing Executive

• Jan 2019 - Jul 2019

Over the course of 7 months, I led a project aimed at empowering women and fostering their leadership skills. My responsibilities included the following: • Designing and implementing marketing processes to improve efficiency and effectiveness. • Developing and executing marketing strategies to reach target audiences. • Implementing integrated marketing communications to ensure a consistent brand message across all channels. • Continuously monitoring and evaluating long-term goals and services, making recommendations for improvement. • Managing the budget for multiple marketing channels and maximizing market opportunities. • Optimizing landing pages to drive conversions and improve user experience. The project was a unique opportunity to make a positive impact on the lives of women and to help them develop their leadership skills through marketing initiatives. Show less

Digital Marketing Specialist

• Mar 2017 - Mar 2019

• Executed a comprehensive marketing strategy that drives customer acquisition and retention; • Responsible for managing all products, tasked with budget pacing, optimizations, and search reporting; • Meeting day-to-day KPI's & MOS's; • Campaign delivery using internally crafted processes. • Design for marketers • Content writing • Keyword research • Facebook Ads • Social Media Management • Content planning • B2C & B2B processes - Coordinating the students from the Digital Marketing Academy. Tracking their performance, close collaboration with every instructor, preparing and delivering tutorials and tailored activities. Show less

Head of Marketing and Public Relations

• Jan 2017 - Jan 2018

• Led the marketing team on a national level, consisted of 10+ people • Managed the performance of marketing activities within the entity • Designed content including blogs, website, and webinars to help boost products and overall brand awareness • Generated personalized content using buyer personas and derived insights from previously executed marketing campaigns • Kept track of regular KPIs and MoSs • Collaborated with all 120+ entities within the AIESEC network • Led the marketing team on a national level, consisted of 10+ people • Managed the performance of marketing activities within the entity • Designed content including blogs, website, and webinars to help boost products and overall brand awareness • Generated personalized content using buyer personas and derived insights from previously executed marketing campaigns • Kept track of regular KPIs and MoSs • Collaborated with all 120+ entities within the AIESEC network