Experience

OlyBet Group

• Estonia
• Entertainment Providers
• 100 - 200 Employee

• Marketing & Sales Manager

  • Jul 2023 - Present



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Baltic Countries Manager L'Oreal Dermatological Beauty (LDB)

  • Feb 2022 - Present

  Head of 2 strategic roles: Commercial and Medical. Leading team's (12 direct reports) transformation to new roles and ways of working. Double-digit sustainable growth for 8 years. Implementing the Poland-Baltic HUB strategy in 3 Baltic countries in the commercial field (sales fundamentals, road to market, RGM, customers annual negotiations on commercial conditions re-engineering - NEO standards) and in the medical (HCP targeting, reach & frequency, medical relations, content, etc).

• Medical Manager Baltic L’Oreal Dermatological Beauty (LDB)

  • Jan 2021 - Feb 2022

  Strategic and operational role of Medical Business Model: growing business via HCP cooperation and brands medicalisation. Direct reports of 5 Medical Reps in 3 Baltics.HCPs (Health Care Professionals) segmentation and targeting, content creation, medical events coordination and leverage, relations with medical KOLs, leading implementation of Veeva CRM for Medical Reps in Baltics, moving towards medical marketing B2B, B2C, B2B2C, coordinating pharmacists educational programmes.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• National Manager Baltics L'Oreal Dermatological Beauty (LDB)

  • Jan 2018 - Sep 2019

  Leading whole ACD division’s departments: sales, marketing, medical – a team of 16 people in 3 Baltics. Facilitating Poland&Baltic HUB creation (new ways of working, matrix organisation, multicultural environment), being member of Poland&Baltic HUB ACD Management Committee (strategic & visionary) and Baltic Operational Management Team (operations and implementation).

• Marketing Manager L'Oreal Dermatological Beauty (LDB)

  • Oct 2014 - Dec 2017

  Head of division's marketing. Creating and coordinating the marketing plan execution in 3 Baltic countries. Managing 2 subordinates and coordinating 3 Baltic Coordinators.Gained nr 2 position in pharmacy with Vichy brand in 2015 and prepared the grounds for new dermocosmetic brand launch in Baltics – La Roche-Posay. Learning the new trade channel – pharmacy business.

• Senior Baltic Product Manager

  • Sep 2011 - Sep 2014

  Lead for L’Oreal Paris skincare (3 brands: Dermo Expertise, Men Expert, Body Expert). Coordination of 3 local Brand Managers (not direct subordinates).Key executed responsibilities: yearly launch planning, budgeting, media & advertising, PR, Customer promo calendar execution, adaptation and creation of POS materials, consumer education programme (print, digital and in-store), pricing strategy, market analysis, consumer research, etc.



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Head of Brand Marketing Baltics

  • Jul 2009 - Jul 2011

  The Baltic responsibility came on top of all the Latvia’s marketing tasks and marketing team. Additional tasks: yearly planning (events, media, advertising, communication, P&L, people/structure), budget monitoring, contingency plans, employees’ evaluation, team re-structuring and optimisation.

• Brand Manager in Latvia

  • Jun 2005 - Jul 2009

  Re-starting Red Bull business in Latvia, taking part in choosing local distribution partner, building up the marketing team; responsible for annual Business Planning, budgeting, editorial communications (PR), consumer collecting programmes (Sampling, Student Brand Manager, Party Strikers), advertising/media, creative agency management, events organisation, etc. On top – all local administration tasks (legal, agreements, invoices, office management).



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Category Manager Spreads Baltics

  • May 1999 - May 2005

  Spreads and Cooking Category Manager. Responsible for brands: Delma and Rama (margarine, Rama Crème Bonjour and Rama Cremefine); executing ATL and BTL activities, organising and co-ordinating launches and re-launches of the brands and products, consumer research, budget accountability, annual and strategic planning, pricing, Customer relations, Managing one Marketing Assistant. Spreads and Cooking Category Manager. Responsible for brands: Delma and Rama (margarine, Rama Crème Bonjour and Rama Cremefine); executing ATL and BTL activities, organising and co-ordinating launches and re-launches of the brands and products, consumer research, budget accountability, annual and strategic planning, pricing, Customer relations, Managing one Marketing Assistant.