Marija Lazarević, MSc
URBACT Expert at URBACT- Claim this Profile
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English Professional working proficiency
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Spanish Professional working proficiency
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Montenegrin Native or bilingual proficiency
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Italian Elementary proficiency
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Chinese Elementary proficiency
Topline Score
Bio
Credentials
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URBACT Expert
URBACTJun, 2023- Nov, 2024 -
Viral Marketing and How to Craft Contagious Content
University of PennsylvaniaNov, 2020- Nov, 2024 -
Leadership in luxury hotels
EducaturJun, 2019- Nov, 2024 -
Tourism and heritage in large metropolitan areas. The heritage ensembles as tourist assets of the Community of Madrid. Problems and opportunities in territorial perspective.
Universidad Complutense de Madrid, Faculty of geography and historyOct, 2017- Nov, 2024 -
The 6th International Conference on Tourism and Hospitality between China and Spain
Universtity Complutense MadridSep, 2016- Nov, 2024 -
Internal auditor ISO 9001, ISO 14001, ISO 50001
Bureau VeritasMar, 2014- Nov, 2024
Experience
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URBACT
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France
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International Affairs
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1 - 100 Employee
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URBACT Expert
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Jun 2023 - Present
Driving change for better cities Sustainable development in cities - tourist destinations Driving change for better cities Sustainable development in cities - tourist destinations
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MariXperience
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Montenegro
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Business Consulting and Services
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Founder and CEO
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Feb 2021 - Present
Business development strategy Communications URBACT Expert (Interreg) Strategic planning in tourism, Sustainable development in destination, Destination management organization, Quality in destination, Marketing in destination, Cultural and urban tourism, Health tourism, Smart destinations, Intership - mentor Workshops in Cultural and sustainable tourism Quality, standardization and categorization of Montenegrin beaches with problem solving Guest Experience design in hotels/resorts Design thinking, Problem solving Show less
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Freelance
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Montenegro
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Business Consultant & Experience Designer
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Nov 2019 - Dec 2020
Service design for Experience Planning and management in tourism Business consulting during Covid-19 crises Implementing Innovation business strategies Intern audit consulting (ISO) Drives the online brand strategy, Creates human-centric content, Communicates with clients and colleagues to ensure optimal performance of campaigns, Decides where to prioritize the efforts over multiple campaigns across platforms. Service design for Experience Planning and management in tourism Business consulting during Covid-19 crises Implementing Innovation business strategies Intern audit consulting (ISO) Drives the online brand strategy, Creates human-centric content, Communicates with clients and colleagues to ensure optimal performance of campaigns, Decides where to prioritize the efforts over multiple campaigns across platforms.
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Iberostar Grand Hotel El Mirador
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Spain
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Hospitality
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1 - 100 Employee
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Executive Assistant to General Manager
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Jan 2019 - Sep 2019
Assists the General Manager in his day to day operations, Assigns duties to HOD`s, Acts as hotel public relations representative and promotes the property within hotel industry, local community and trade associations, Provides training to staff and HOD`s, Welcoming VIP guests, Resolves guest complains, Ensures full compliance of personalized service in restaurants, Ensures all requirements of ISO 9001, ISO 14001 and HACCP are achieved and prepares all documents for internal and external audits, Monitors the guest feedback on TripAdvisor, Assists General Manager during morning briefings, Assists in the selection of hotel stuff, Ensures full compliance of hotel service standards, policies, SOP`s and procedures, Room division, Ensures high luxury stays and returning guests, Builds Owner loyalty through proactive communication, setting and managing expectations, All other duties as assigned by the General Manager or hotel Owners. Show less
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Universidad Complutense de Madrid
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Spain
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Higher Education
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700 & Above Employee
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Researcher: Tourism-caused transformations of the historic urban landscape
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Jul 2017 - Nov 2018
Research, analisys, diagnosis, lines of implementation and activities Research, analisys, diagnosis, lines of implementation and activities
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ÁMAN Sveti Stefan
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Sveti Stefan, Budva, Montenegro
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Senior Guest Assistant and Experience Guide
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May 2015 - Nov 2016
Assists in welcoming guests, Assists in Check in, Uses OS Opera, Micros system and Trello app, Answers telephone calls and takes massages or forwards calls, Responds on e-mails, Books restaurants, transfers, tours, cars and yachts, Provides personalized yacht, helicopter or car tours out of Áman property, Gets to know better the guests about their habbits and wishes, then communicates to other departments regarding `Wow` effect. Assists in welcoming guests, Assists in Check in, Uses OS Opera, Micros system and Trello app, Answers telephone calls and takes massages or forwards calls, Responds on e-mails, Books restaurants, transfers, tours, cars and yachts, Provides personalized yacht, helicopter or car tours out of Áman property, Gets to know better the guests about their habbits and wishes, then communicates to other departments regarding `Wow` effect.
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Crnogorska plovidba, Shipping company
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Kotor, Montenegro
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Volunteer in Quality System
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May 2013 - Nov 2013
Practical learning ISO 9001, ISO 14001, ISO 50001 and shipping standards as ISM Code and ISPS Code Practical learning ISO 9001, ISO 14001, ISO 50001 and shipping standards as ISM Code and ISPS Code
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Russkoe Radio
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Montenegro
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Marketing Director
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Sep 2011 - Aug 2012
Trains the agents regarding customers needs, Managing media marketing strategy for important clients, Overseeing all marketing, advertising and promotional staff and activities, Supervises of radio commercial traffic, Supervises actors voices for the commercials, Ensures every advert is just like the client wants or better, Responds for partnerships and contracts. Trains the agents regarding customers needs, Managing media marketing strategy for important clients, Overseeing all marketing, advertising and promotional staff and activities, Supervises of radio commercial traffic, Supervises actors voices for the commercials, Ensures every advert is just like the client wants or better, Responds for partnerships and contracts.
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Education
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Universidad Complutense de Madrid
Master’s Degree, Planning and Management in Tourist Destination -
Faculty of Entrepreneurial management, Quality and Reengineering
Bachelor's degree, Industrial Engineering and Industrial Management -
High School of Tourism ``Danilo Kis``
High School, Tourism and Travel Services Management