Mariia Platonova

Marketing at datuum.ai
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Contact Information
us****@****om
(386) 825-5501
Location
Kyiv, Kyiv City, Ukraine, UA

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing
      • Apr 2023 - Present

    • United States
    • Software Development
    • 100 - 200 Employee
    • Marketing Team Lead
      • Sep 2020 - Dec 2022

      Denver, Colorado, United States Marketing strategy - Market researching (competitors, prospectors, partners, interviews) - Creating and iterating on strategy - Lead journey development and improving Project management and operations - Planning, doing (delegating), iterating - Regular reports and taking actions from the analytics insights - Describing existing processes and building new ones, automating them - Stakeholders communication - Team management: hiring, adaptation, tutoring and… Show more Marketing strategy - Market researching (competitors, prospectors, partners, interviews) - Creating and iterating on strategy - Lead journey development and improving Project management and operations - Planning, doing (delegating), iterating - Regular reports and taking actions from the analytics insights - Describing existing processes and building new ones, automating them - Stakeholders communication - Team management: hiring, adaptation, tutoring and promotion Content marketing - Competitors researching - Content plan developing and implementing - Managing content creation Email marketing - Full cycle of the regular email campaigns for employees, customers and partners Paid campaigns on LinkedIn and Google SEO (working with contractors) Work with thought leaders (coordination) Coordinating websites maintenance and updates Show less

    • Ukraine
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Senior Marketing Project Manager, Team Lead
      • Aug 2018 - Aug 2019

      Kharkiv Region, Ukraine 1. Project management • Analyzing efficiency of each of the channels • Budgeting and planning activities • Business processes mapping & automation • Analyzing results and preparing reports 2. E-mail marketing • Creating and implementing e-mail marketing strategy, creating content plan monthly • Running standard promotional campaigns • Preparation and administration of triggered email series • A/B-testing • Updating contact lists • Researching and comparing… Show more 1. Project management • Analyzing efficiency of each of the channels • Budgeting and planning activities • Business processes mapping & automation • Analyzing results and preparing reports 2. E-mail marketing • Creating and implementing e-mail marketing strategy, creating content plan monthly • Running standard promotional campaigns • Preparation and administration of triggered email series • A/B-testing • Updating contact lists • Researching and comparing offers from esp-s 3. Catalogues and marketplaces • Connecting new catalogues and marketplaces 4. CPA • Managing current cpa networks (admitad, cityads, criteo etc.) • Redefine fees for webmasters • Searching for new cpa networks 5. PPC (Google & Yandex) • Revising campaigns and problem-solving 6. Other • SERM, ORM • Team management: hiring, adaptation, tutoring and promotion Show less

    • Ukraine
    • Advertising Services
    • 1 - 100 Employee
    • Chief account manager
      • Aug 2016 - Aug 2018

      Kharkiv Region, Ukraine 1. Marketing & sales • Developing and implementing marketing strategy for agency • Planning & managing sales process 2. Financial management • Financial planning, achieving the targets • Calculating of the cost of services • Work with receivables 3. Operation & team management • Problem-solving, ensuring work in times of crisis • Business processes mapping, designing organizational structure • Hiring, adaptation, tutoring and… Show more 1. Marketing & sales • Developing and implementing marketing strategy for agency • Planning & managing sales process 2. Financial management • Financial planning, achieving the targets • Calculating of the cost of services • Work with receivables 3. Operation & team management • Problem-solving, ensuring work in times of crisis • Business processes mapping, designing organizational structure • Hiring, adaptation, tutoring and promotion 4. Project management • Briefing and managing clients’ expectations, budgeting • Specifying clients’ goals and decomposing them into tasks for the project team • Making projects done within terms and budget, present the result to clients

    • Head of PR/Event
      • Mar 2015 - Aug 2016

      Kharkiv Region, Ukraine • Planning, budgeting, organizing events, preparing reports • Developing and implementing strategy of promotion and sales • Team and contractors management • Work with international partners, speakers, sponsors

    • SMM manager
      • Feb 2014 - Mar 2015

      Kharkiv Region, Ukraine • Developing smm strategy • Copywriting, posting, community management • Running smm ad companies, preparing reports • SERM, ORM • Project management

Education

  • Харьковский национальный экономический университет им. С. Кузнеца
    Магистр, Marketing/Marketing Management, General
    2017 - 2018
  • Национальный аэрокосмический университет им. Н.Е.Жуковского (ХАИ)
    специалист, инженер-конструктор (газодинамическое и импульсное оборудование)
    1998 - 2003

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