Mariia Bokareva
Senior User Experience Manager at comdirect – eine Marke der Commerzbank AG- Claim this Profile
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Russian Native or bilingual proficiency
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English Full professional proficiency
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German Professional working proficiency
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Bio
Experience
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comdirect – eine Marke der Commerzbank AG
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Germany
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Banking
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100 - 200 Employee
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Senior User Experience Manager
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Aug 2021 - Present
Making banking services user friendly and commercially beneficial by working on end-to-end UX Research and UX Design Making banking services user friendly and commercially beneficial by working on end-to-end UX Research and UX Design
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XING
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Germany
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Technology, Information and Internet
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300 - 400 Employee
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Product Designer
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Sep 2019 - Aug 2021
Responsible for end-to-end UX and Information Architecture of Messaging-related products of XING• Managing cross- team collaboration in order to create end-to-end messaging experience• Preparing concepts, prototypes, User Journeys, business processes and user flows to be able to articulate solutions to stakeholders and hand over artefact to developers and Visual designers• Leading collaboration and ideation workshops: Design thinking, paring, User Journeys, etc• Pairing with POs, Visual Designers, UX Researches, UX Copywriters and other Designers to deliver the best user experience• Actively participating in research activitiesAchievements:• Established product development process in the Team to work more efficient as a product team, collaborate with devs and provide and receive feedback earlier • Created concept for B2B2C messaging on XING• Created overarching User Journey of career lifecycle that is a baseline for strategic Product Decisions
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Raisin
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Germany
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Financial Services
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300 - 400 Employee
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UX Designer
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Mar 2018 - Sep 2019
Responsible for UX and Information Architecture in B2x products of Deposit Solutions• Setting up the function of UX Design at the company• Requirements gathering from stakeholders and translating them into user needs• Coordinating walkthroughs of competing products through Stakeholders and co-dependent teams• Product analytics & UX Research: user research, market research, competitive analysis, Design Thinking, data analysis • Preparing design artefacts: Information Architecture, UI, Customer journeys, mockups, notification maps, etc• Analysis and description of business processes (AS IS and TO BE) to define Product backlogAchievements:• Created the concept of integration Deposit Solutions and Sparkasse that was successfully sold to Sparkasse• Created concept of the new system for Customer Service that include benefit features of all 7 systems that are used by operators to increase learnability and reduce amount of time to solve customer's issue• Set up the UX Designer function – successfully integrated role in product development lifecycle• Organized “DS Research” – all the roles doing customer research are working together as One-window service for the whole company
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MegaFon
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Russian Federation
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Telecommunications
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700 & Above Employee
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Senior CX manager, Lead B2X
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Nov 2017 - Mar 2018
Responsible for UX in B2X practices: B2B, B2B2C, B2G, B2O, SecurityAchievements:• Successfully created B2B products ecosystem• Established communication between co-dependent product teams• Implemented the process of Customer Journey building and UX design into development cycle of co-dependent B2B products• Developed Customer Journey and product vision for completely new products on Telecommunication market• Created UX strategy for Government projects Responsible for UX in B2X practices: B2B, B2B2C, B2G, B2O, SecurityAchievements:• Successfully created B2B products ecosystem• Established communication between co-dependent product teams• Implemented the process of Customer Journey building and UX design into development cycle of co-dependent B2B products• Developed Customer Journey and product vision for completely new products on Telecommunication market• Created UX strategy for Government projects
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Sberbank
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Banking
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700 & Above Employee
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Senior UX Researcher at dept. of Analytical Solutions and System Services
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Apr 2016 - Oct 2017
Responsible for end-to-end UX and UX Research for Accounts and Deposits in B2C, B2B and B2G sectors• Product analytics & UX Research to perform data into strategic insights: user research, market research, competitive analysis, Design Thinking, quantitative data analysis• Requirements gathering from stakeholders and decomposition of the business objectives into the tasks of user interaction change• Analysis and description of business processes (AS IS and TO BE) to adopt and define product strategy• Coordinating competitive walkthroughs of competing products and services with UI Designers, Product Managers, Prototype Developers, Engineers, Business Units and other Stakeholders• Development of internal regulations and standards of the department of analytical studiesAchievements• Developed Information Architecture that reduced operation time for Banking operations by 40% (means, they did it 40% faster)• Developed concepts for innovative banking systems• Established process of User testing that allows to test End-to-end user experience as a single scenario (multiple products contributing to one scenario to be tested)• Developed and organized the process of user research and user testing in regions on regular basis• Established communication between teams creating similar features or can consume each other to reduce development overlap and increase development of reusable services
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Data Insight
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Russian Federation
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Research Services
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1 - 100 Employee
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Analyst
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Feb 2015 - Apr 2016
Performing commercial and initiative market analytics and Customer Development strategy for e-commerce and FinTech companies• Research tools and strategy development• Research and applying best international and local practices• Data analysis (quantitative, qualitative, desk research, data mining; inkl. conversion rate, category sales, audience, traffic, competitive analysis, experts interviews)• Global market overview: trends, market share, key players, business opportunities identification, segmentation• Data driven e-commerce and start-up consultingAchievements:• Successfully created local customer development strategies based on my market research projects for following practices: International Payment Systems, Household Appliances and Electronics, Telco, Jewellery• Created global overviews for African, Indian and Russian e-commerce markets
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Online Market Intelligence (OMI)
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Russian Federation
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Market Research
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1 - 100 Employee
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Project Manager
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Sep 2014 - Dec 2014
Responsible for conduction of online quantitative research projects, field studies: Creatives testing, map of clicks, consumer behavior, etc• Maintaining and developing relationships with clients (up to 16 clients&projects simultaneously)• Understand the clients needs and communicate OMIs ability to meet them• Control over the field progress, targeting, response rate evaluation, surveys development, User testing development• Managing of Programming, Field Service&E-mail marketing and Data Processing teams
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National Research University — Higher School of Economics
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Russian Federation
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Higher Education
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700 & Above Employee
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Researcher
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Jan 2011 - Nov 2014
Was involved in research projects on economic behavior and socio-cultural differences• Research tools and strategy development• Study conduction on small and large samples• First and secondary data analysis (quantitative, qualitative)• Work with international survey databases (ISSP, ESS)• Quantitative and qualitative data processing (using SPSS), modeling (AMOS)• Preparing analytical reports, publishing results in scientific journals, presentation on international conferences
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Intern - researcher
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Jul 2010 - Dec 2010
The main purpose of this research is to study economic behavior scenarios of Russian entrepreneurs, to develop theoretical conception and research methods• Economic behavior scenarios modeling• First and secondary data collecting• Quantitative data analytics (SPSS)• Work with international survey databases (ESS)• Analytical and statistical reports preparation
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Pedersen & Partners
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Netherlands
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Executive Search Services
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400 - 500 Employee
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Research Associate
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Jan 2014 - Aug 2014
Full track of executive search process across Russia, CIS, EU:• Lists of target companies, candidates preparation• Contracts, confidential reports in ready-for-client version preparation• Information search about candidates/companies/industries• First evaluation of candidates• Administrative support to office functioning Full track of executive search process across Russia, CIS, EU:• Lists of target companies, candidates preparation• Contracts, confidential reports in ready-for-client version preparation• Information search about candidates/companies/industries• First evaluation of candidates• Administrative support to office functioning
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Egon Zehnder
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Switzerland
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Business Consulting and Services
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700 & Above Employee
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Junior Researcher
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Nov 2011 - Jan 2014
• Market research, market mapping (industries/companies/candidates)• Full responsibility for the interaction with corporate information center• Information quality control• Confidential reports preparation in ready-for-client version • Market research, market mapping (industries/companies/candidates)• Full responsibility for the interaction with corporate information center• Information quality control• Confidential reports preparation in ready-for-client version
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Kelly
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United States
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Staffing and Recruiting
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700 & Above Employee
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Intern at KER – branch
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Mar 2010 - May 2010
• Research CVs in open sources• Work with corporate information system: processing, structuring, updating and storage of information about candidates and companies (in Excel, Axapta)• Confidential reports creation on candidates according to corporate standards and regulations• Initial interviewing of candidates • Research CVs in open sources• Work with corporate information system: processing, structuring, updating and storage of information about candidates and companies (in Excel, Axapta)• Confidential reports creation on candidates according to corporate standards and regulations• Initial interviewing of candidates
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Education
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National Research University - Higher School of Economics
Master of Science (MSc), Applied Social Psychology -
The Interaction Design Foundation
Professional Education, User Experience and Interaction Design -
The Interaction Design Foundation
Professional Education, User Experience and Interaction Design -
Universiteit Utrecht
Migration, Integration and Ethnic relations -
National Research University - Higher School of Economics
Bachelor of Science (BSc), Psychology -
Universität Erfurt
World 2.0 Escapes from modernity. Politics and technology