Experience

TPF THINK

• Australia
• Advertising Services
• 1 - 100 Employee

• Founder of TPF Think

  • Jun 2014 - Present

  In a world of agencies chasing shiny lights and awards, I’ve always had a dream to make a real impact on people. Placing the end consumer and who they are at the heart of whatever I do – whilst building brands. I chase insight and truth. I seek out human truths and help building connections between brands and their followers. With all my experience over the past 20 years, I have developed my true love for creative strategy. I always think about the why and often help my clients and… Show more In a world of agencies chasing shiny lights and awards, I’ve always had a dream to make a real impact on people. Placing the end consumer and who they are at the heart of whatever I do – whilst building brands. I chase insight and truth. I seek out human truths and help building connections between brands and their followers. With all my experience over the past 20 years, I have developed my true love for creative strategy. I always think about the why and often help my clients and brands uncover their why and help them create authentic connections. At every touch point I strive for perfection. Think is a product of my passion. An integrated communications agency that is different than all the other independent agencies out there. A unique team with unicorn skills that bring their insight to the brief to build brands together with our clients. None of us are above the hard work. We roll up our sleeves and enjoy the process and our clients speak highly of our long standing relationships. I lead our team and our clients with strategy and creative whilst building a profitable business with integrity at the heart of our work. Think has given me the platform to create and deliver strategy with a hands on approach, providing the ultimate satisfaction in the beautiful work I am part of. Show less In a world of agencies chasing shiny lights and awards, I’ve always had a dream to make a real impact on people. Placing the end consumer and who they are at the heart of whatever I do – whilst building brands. I chase insight and truth. I seek out human truths and help building connections between brands and their followers. With all my experience over the past 20 years, I have developed my true love for creative strategy. I always think about the why and often help my clients and… Show more In a world of agencies chasing shiny lights and awards, I’ve always had a dream to make a real impact on people. Placing the end consumer and who they are at the heart of whatever I do – whilst building brands. I chase insight and truth. I seek out human truths and help building connections between brands and their followers. With all my experience over the past 20 years, I have developed my true love for creative strategy. I always think about the why and often help my clients and brands uncover their why and help them create authentic connections. At every touch point I strive for perfection. Think is a product of my passion. An integrated communications agency that is different than all the other independent agencies out there. A unique team with unicorn skills that bring their insight to the brief to build brands together with our clients. None of us are above the hard work. We roll up our sleeves and enjoy the process and our clients speak highly of our long standing relationships. I lead our team and our clients with strategy and creative whilst building a profitable business with integrity at the heart of our work. Think has given me the platform to create and deliver strategy with a hands on approach, providing the ultimate satisfaction in the beautiful work I am part of. Show less



TPF Group

• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Group Account Director

  • Feb 2008 - Jun 2014

  Group Account Director of the Coca-Cola account managing Australia, New Zealand, Pacific Islands and all other international business for Coca-Cola Amatil, Coca-Cola South Pacific, and Coca-Cola Oceania across all Brands. A key part of my role is to manage the relationships with all the Brand & Marketing Managers, Procurement, Sponsorship, and Shopper Merchandise & Marketing. Working across all brands for both Coca-Cola Company and Coca-Cola Amatil, I have a strong understanding… Show more Group Account Director of the Coca-Cola account managing Australia, New Zealand, Pacific Islands and all other international business for Coca-Cola Amatil, Coca-Cola South Pacific, and Coca-Cola Oceania across all Brands. A key part of my role is to manage the relationships with all the Brand & Marketing Managers, Procurement, Sponsorship, and Shopper Merchandise & Marketing. Working across all brands for both Coca-Cola Company and Coca-Cola Amatil, I have a strong understanding of each brand and core values, the channels they are operating in, their customers and restrictions, and a long history of previous activity. My role required me to be fully integrated across both Coca-Cola Company and Amatil in order to deliver successful programs to market across all areas of the business (Brand, Marketing, Channel Specific, Loyalty Programs, Shopper Marketing Campaigns, Trade Incentives, Promotions, and more). Runner up for Account Manager of the Year 2009 - Coca-Cola Amatil Supplier of the Year Award I am passionate about building strong, longstanding relationships with each of my clients.

• Account Manager

  • Apr 2006 - Feb 2008

  This is where my career started at TPF Group predominantly to service the Coca-Cola account across Coca-Cola Company and Amatil as part of a team. Key focus areas: Management of Coke Promotions Warehouse (e-commerce portal) New Product Design & Development Inventory Management Client Relationships (Key Accounts, Promotions, Key Events) Sponsorship Management Powerade Sports Loyalty Program (creation and management of it) From here, my role evolved into becoming the… Show more This is where my career started at TPF Group predominantly to service the Coca-Cola account across Coca-Cola Company and Amatil as part of a team. Key focus areas: Management of Coke Promotions Warehouse (e-commerce portal) New Product Design & Development Inventory Management Client Relationships (Key Accounts, Promotions, Key Events) Sponsorship Management Powerade Sports Loyalty Program (creation and management of it) From here, my role evolved into becoming the Group Account Director of the Coca-Cola Account.



Corporate Express Promotional Marketing New Zealand

• Account Manager

  • 2002 - 2005

  Originally employed by Stag Concepts (Agency) - however, transitioned to Corporate Express with the acquisition of Stag Concepts and Spotlight Promotions to form their Promotional Marketing Devision. Originally employed by Stag Concepts (Agency) - however, transitioned to Corporate Express with the acquisition of Stag Concepts and Spotlight Promotions to form their Promotional Marketing Devision.



Bettle Advertising

• United States
• Advertising Services

• Account Executive

  • Jan 2001 - Jan 2002

  My first job in the industry! Working across Wintec, Hamilton City Council, and other smaller clients in the Classifieds Division. The role involved creating and submitting Classifieds for various clients. My first job in the industry! Working across Wintec, Hamilton City Council, and other smaller clients in the Classifieds Division. The role involved creating and submitting Classifieds for various clients.