Experience

The Emms

• Canada
• Advertising Services
• 1 - 100 Employee

• Founder & Marketing Consultant

  • Jul 2021 - Present

  From branding, websites, campaigns and marketing consulting, we help start-ups, entrepreneurs and small businesses achieve their goals! With offices in Toronto and Singapore, we work with clients all around the world. From tech, finance and professional services to lifestyle brands, our clients are digital first and are driven by purpose. Learn more: www.the-emms.com

• Founder & Director

  • May 2016 - Present

  At The Emms, we believe that entrepreneurs, start-ups and SMEs hold the key to the future. We're a collective of smart marketing professionals that deliver a vast variety of work across the communications cycle. From logo design to branding, website development, campaigns and consulting, our mission is to help entrepreneurs, start-ups and SMEs achieve their goals. Our clients come from across the world and various industries. They work with us because of our strategic, business oriented approach. When we design communications, we create them with purpose – not just to make noise and with strategy and branding at the heart of everything we do, we never stop learning to ensure you’re getting the best results. Find out more at www.the-emms.com.What clients say:"The Emms is true to their tagline ‘Marketing on a Mission’. We engaged them on a website upgrade project, and they added greater value than the original brief of simply improving aethetics and user-experience of our online store. At each step of the way, Marielle focused on a cohesive marketing and branding framework that helped us to articulate our business vision and brand identity into our website. She is highly knowledgeable, engaging, and takes a genuine interest in her clients’ business beyond the brief, which makes her a wonderful sounding board and a true marketing partner." - Cherie Ball, Co-founder at Wine To ShareAwards & Nominations: Innovation & Excellence Awards 2021 - Business Marketing Service of the Year (Winner)Singapore Business Awards 2021 - Best Marketing Company for Developing Companies (Winner)South East Asia Business Awards 2021 - Best Marketing Firm for Emerging Businesses (Winner)Singapore SME 500 Award 2021 (Nominee)APAC Business Awards 2021 (Nominee)

• Workshop Facilitator & Trainer

  • Jan 2019 - Present

  At The Emms, our mission is to help entrepreneurs, start-ups and small businesses succeed. Whilst marketing is a pain point, we know founders need a lot more support. To further the ecosystem, we launched our workshop series and the Entrepreneurs Network at the beginning of 2019. With official partners, such as BLOCK71 by NUS Enterprise, WeWork, Expat Living, Word Press Singapore, Impress Training and more, we've already touched the lives of more than 500 people and we're excited to do more. To discuss a potential collaboration, get in touch at info@the-emms.com. Testimonials: "This workshop was definitely the highlight of my orientation thus far. In her very lively, energizing session, Marielle Reussink gave us clear tips – and most importantly, actionable suggestions - on how to implement these valuable learnings to create our marketing strategies. Marielle is such a dynamic, engaging speaker. The material truly resonated.” - Olga Prokopenko, Ecommerce Founder-- "The facilitator is extremely insightful. Marielle helps you discover opportunities no matter what stage your company is." - Constance Tan, Co-Founder & CEO at AIMLedge --"It was one of the most interesting and exciting workshops I attended. The content and the exercises are fun-filled with plenty of hands-on learning." - Rahul Shah, Head of Digital & Analytics Recruitment Practice



Independent

• Business Advisor & Consultant

  • Jun 2017 - Present

  I'm incredibly passionate about entrepreneurship and I love being part of people's start-up journey to help them find their feet and succeed. From setting up feasible business structures and models to marketing, financing and resourcing strategies, going global and more, I have personally worked with and consulted for over 100 entrepreneurs and companies across industries and countries.My goal is to help you succeed. Contact me to arrange a consultation.What clients say:"It was very easy working with Marielle. As a growing business, she helped by asking the right questions, getting me to rethink our strategy and long-term goals. Her inputs were detailed and on point." - Avantika Malhotra, Artacia



Terra Ombré - The Fashion Collective

• Owner

  • Oct 2018 - Feb 2020

  Terra Ombré was a fashion e-commerce platform for women bringing together a variety of styles across clothing and accessories with a sustainability focus. Terra Ombré was a fashion e-commerce platform for women bringing together a variety of styles across clothing and accessories with a sustainability focus.



Ladies Investment Club (L.I.C.)

• Singapore
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Senior Associate

  • May 2018 - Jan 2020

  Since leaving the corporate world, my life has become all about start-ups. From the onset, my goal has always been to help entrepreneurs achieve their goals. Although my core focus is marketing, as my approach is strategic and business oriented, my role quickly evolved to include business advisory and consultancy. Joining L.I.C. felt like a natural next step. Created with the mission of funding, supporting and nurturing founders on their journey to success, L.I.C. is driven by wanting to see more women-led start-ups and early stage companies achieve their goals. Bringing together a diverse network of individuals with extensive experience across multiple industries and disciplines, L.I.C. thus not only provides capital, but also guidance and mentorship to its investees. To find out more about becoming a member or becoming part of our portfolio, go www.licvc.com or contact me directly.



Universum

• Sweden
• Market Research
• 200 - 300 Employee

• Head of Digital - APAC

  • Mar 2014 - May 2016

  After successfully setting up the Communications Department for Universum that drives the data collection underpinning Universum’s renowned annual employer of choice survey, I was invited to become the Head of Digital for Universum APAC. Starting from zero, I developed the company’s product offering, recruited a competent team and put in place robust processes to deliver projects across the communications cycle, including social media, websites, email marketing, print and events. The department became the fastest growing within Universum APAC and soon matched well established lines of business in terms of revenue and profitability with impressive companies as part of our client list, including Unilever, General Electric, Danone, OCBC, KPMG, EY and many more. In addition to growing the business and ensuring projects were delivered to a high standard, I was responsible for business strategy, recruitment, training, performance management and budgeting.

• Marketing & Relationship Manager APAC

  • Jul 2012 - Mar 2014

  Moving to Asia, I joined Universum, which had just set up its office in Singapore. Here, I set up a new department and developed and executed the integrated multi-channel marketing strategy behind Universum’s regional student surveys in 10 markets (China, Singapore, Hong Kong, Japan, India, Vietnam, Thailand, Malaysia, Australia and Indonesia).This included social media, email marketing, network marketing and ambassador networks, print and events. As part of this, we were one of the first organisations in Asia to use Facebook pages and ads as a marketing tool!As part of my role, I was responsible for all recruitment, training, performance management and budgeting. I built a multilingual team of 8 people in multiple locations, including China, Malaysia, Vietnam, Indonesia and Thailand, which was supported by hundreds of dedicated student ambassadors across the APAC region. Within 1,5 years, Universum’s regional research output more than doubled and I was promoted to build Universum's Digital department in APAC to serve clients.



Wolverine Worldwide

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• International Account Manager

  • Sep 2010 - May 2012

  With my move to Wolverine, I wanted to move back into the creative industries. As a global marketer of branded footwear, apparel and accessories, Wolverine Worldwide is the owner and licensee of a vast portfolio of brands, including CAT, Harley Davidson and Hush Puppies, in more than 200 countries and territories.In my role, I managed large distributor accounts (ca. 500,000 units, $1,000,000 per season) for high-end footwear and apparel brands across the EMEA region. I was promoted after 9 months and was part of team that moved this department from the US head office to the UK head office, setting everything up from scratch.



Acelity

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Coordinator - Southern Africa

  • Jan 2010 - Sep 2010

  I joined Systagenix after graduating from my Master's. The company had just split from Johnson & Johnson and my role was essentially new. I managed all accounts across Southern Africa and implemented many new processes. I soon became a SAP super user and was promoted after 3 months.Systagenix is a leading global supplier of advanced wound care solutions. I joined Systagenix after graduating from my Master's. The company had just split from Johnson & Johnson and my role was essentially new. I managed all accounts across Southern Africa and implemented many new processes. I soon became a SAP super user and was promoted after 3 months.Systagenix is a leading global supplier of advanced wound care solutions.



Various

• Freelance Copywriter and Editor/Proofreader

  • 2004 - Dec 2009

  I have always enjoyed writing. Over the years I freelanced for various clients, writing, translating, editing and proofreading articles, marketing materials, presentations and other written work for websites, newspapers and so forth.Through this I learnt how to manage my time effectively, work to tight deadlines, adapt to clients' requirements and manage client expectations.

• Work travel year

  • Jan 2008 - Sep 2008

  Between degrees I took almost a year out to travel and experience new things by working in different countries across Europe. I worked for example in Sales for the Deutsche Telekom in Germany and for Sternbräu in Austria.From being agile and adaptable to constantly changing circumstances to dealing with cultural differences and fending for myself on my own in a place far from home, I learnt so much from this experience.



CircleSquare

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Entrepreneur

  • Sep 2008 - Sep 2009

  As part of my Master's degree, my team and I set-up a company. I was the Financial Director and CEO of the company. The company operated in the fashion/entertainment industry. Within a year we set-up a website, Facebook page, created a range of products and sold all of our stock.It was a very enriching experience, putting one's ideas to the test and learning by doing. I learnt countless lessons that I still apply today. Also, working with people across disciplines and nationalities helped me develop my management skills and international perspective.



Vodacom

• South Africa
• Telecommunications
• 700 & Above Employee

• Internship – Market Intelligence, Group Strategy Department

  • May 2007 - Jul 2007

  I did my internship at Vodacom during the last year of my Bachelor's. I had the great privilege of working under Tersia Esbach in the Market Intelligence, Group Strategy Department. Besides being able to freely complete my primary research work, I was trusted to play a supporting role in the company's strategic planning. It was fascinating to see some of the things I had been working on come to life over the past years, such as mobile finance. Vodacom is one of the leading telecommunications providers in South Africa. It is majority owned by Vodafone, one of the world’s largest mobile communications companies by revenue.



Republikein Newspaper

• Internship

  • Jan 2007 - May 2007

  Having been curious about becoming a journalist, I interned at the Republikein, writing social pieces, doing photography and conducting interviews and general fieldwork.I learnt a lot about working with different people and engaging them to capture a story in a genuine way. I was also exposed to the difficult situations people live in, which was eye-opening and humbling.The Repulikein is one of the major newspapers in Namibia. Having been curious about becoming a journalist, I interned at the Republikein, writing social pieces, doing photography and conducting interviews and general fieldwork.I learnt a lot about working with different people and engaging them to capture a story in a genuine way. I was also exposed to the difficult situations people live in, which was eye-opening and humbling.The Repulikein is one of the major newspapers in Namibia.



Delta Secondary School

• Stand-in Teacher

  • Apr 2006 - May 2007

  During my university holidays, I taught at a high school in Namibia as a part-time teacher. I enjoyed interacting with younger people and had the opportunity to develop my skills as a presenter/public speaker - skills that I rely on heavily today. During my university holidays, I taught at a high school in Namibia as a part-time teacher. I enjoyed interacting with younger people and had the opportunity to develop my skills as a presenter/public speaker - skills that I rely on heavily today.