Marielle de Geest
Head of Innovation (Interim) at Cogo- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
German Elementary proficiency
Topline Score
Bio
Jane Bornholdt
I have had the privilege of working closely with Marielle de Geest as the Head of Innovation, at Cogo. Marielle's commitment to user research and her ability to drive innovation through insights is outstanding. She has an innate talent for diving deep into user behaviour, needs, and motivations and she consistently uncovers valuable insights that lead to improvements in the user experience. What sets Marielle apart is not only her research expertise but also her ability to connect people and ideas. Having worked with her on research projects, she has a unique talent for bringing together cross-functional teams, aligning their goals, and fostering a collaborative environment. Marielle’s proactive attitude, attention to detail, and unwavering commitment to excellence make her a reliable and valuable asset to any organisation. I wholeheartedly recommend her for any UX research or innovation-related position.
Bridie-Rose O'Leary
Marielle is amazing at what she does! She collects all sorts of exciting and complex information and knows exactly how to communicate the learnings and bring others on the journey to understand it all. I loved the format in which you compiled your research Marielle, always compelling stuff and easy to grasp (which is an absolute superpower skill!). Marielle brings all sorts of user insights into product design discussions which helps Cogo teams to understand the voices of the users. It was fantastic to see these user insights filter through our design systems. I especially loved how Marielle brought the users actual voices to the table at times - sound bites from participants talking during their sessions. Hearing participants talk so freely made it obvious to us that she had created a safe comfortable environment for people to talk about their experiences around something complex like measuring and reducing their carbon. I very much loved working with you Marielle! We worked in different timezones, never met IRL and we pulled together some fantastic work. Your attitude towards setting up research projects and working with others was inspiring, extremely calm under pressure and just a joy to work with. I hope our paths cross again. Marielle is an absolute gem and would be an asset to any organisation looking to level up their user research capabilities.
Jane Bornholdt
I have had the privilege of working closely with Marielle de Geest as the Head of Innovation, at Cogo. Marielle's commitment to user research and her ability to drive innovation through insights is outstanding. She has an innate talent for diving deep into user behaviour, needs, and motivations and she consistently uncovers valuable insights that lead to improvements in the user experience. What sets Marielle apart is not only her research expertise but also her ability to connect people and ideas. Having worked with her on research projects, she has a unique talent for bringing together cross-functional teams, aligning their goals, and fostering a collaborative environment. Marielle’s proactive attitude, attention to detail, and unwavering commitment to excellence make her a reliable and valuable asset to any organisation. I wholeheartedly recommend her for any UX research or innovation-related position.
Bridie-Rose O'Leary
Marielle is amazing at what she does! She collects all sorts of exciting and complex information and knows exactly how to communicate the learnings and bring others on the journey to understand it all. I loved the format in which you compiled your research Marielle, always compelling stuff and easy to grasp (which is an absolute superpower skill!). Marielle brings all sorts of user insights into product design discussions which helps Cogo teams to understand the voices of the users. It was fantastic to see these user insights filter through our design systems. I especially loved how Marielle brought the users actual voices to the table at times - sound bites from participants talking during their sessions. Hearing participants talk so freely made it obvious to us that she had created a safe comfortable environment for people to talk about their experiences around something complex like measuring and reducing their carbon. I very much loved working with you Marielle! We worked in different timezones, never met IRL and we pulled together some fantastic work. Your attitude towards setting up research projects and working with others was inspiring, extremely calm under pressure and just a joy to work with. I hope our paths cross again. Marielle is an absolute gem and would be an asset to any organisation looking to level up their user research capabilities.
Jane Bornholdt
I have had the privilege of working closely with Marielle de Geest as the Head of Innovation, at Cogo. Marielle's commitment to user research and her ability to drive innovation through insights is outstanding. She has an innate talent for diving deep into user behaviour, needs, and motivations and she consistently uncovers valuable insights that lead to improvements in the user experience. What sets Marielle apart is not only her research expertise but also her ability to connect people and ideas. Having worked with her on research projects, she has a unique talent for bringing together cross-functional teams, aligning their goals, and fostering a collaborative environment. Marielle’s proactive attitude, attention to detail, and unwavering commitment to excellence make her a reliable and valuable asset to any organisation. I wholeheartedly recommend her for any UX research or innovation-related position.
Bridie-Rose O'Leary
Marielle is amazing at what she does! She collects all sorts of exciting and complex information and knows exactly how to communicate the learnings and bring others on the journey to understand it all. I loved the format in which you compiled your research Marielle, always compelling stuff and easy to grasp (which is an absolute superpower skill!). Marielle brings all sorts of user insights into product design discussions which helps Cogo teams to understand the voices of the users. It was fantastic to see these user insights filter through our design systems. I especially loved how Marielle brought the users actual voices to the table at times - sound bites from participants talking during their sessions. Hearing participants talk so freely made it obvious to us that she had created a safe comfortable environment for people to talk about their experiences around something complex like measuring and reducing their carbon. I very much loved working with you Marielle! We worked in different timezones, never met IRL and we pulled together some fantastic work. Your attitude towards setting up research projects and working with others was inspiring, extremely calm under pressure and just a joy to work with. I hope our paths cross again. Marielle is an absolute gem and would be an asset to any organisation looking to level up their user research capabilities.
Jane Bornholdt
I have had the privilege of working closely with Marielle de Geest as the Head of Innovation, at Cogo. Marielle's commitment to user research and her ability to drive innovation through insights is outstanding. She has an innate talent for diving deep into user behaviour, needs, and motivations and she consistently uncovers valuable insights that lead to improvements in the user experience. What sets Marielle apart is not only her research expertise but also her ability to connect people and ideas. Having worked with her on research projects, she has a unique talent for bringing together cross-functional teams, aligning their goals, and fostering a collaborative environment. Marielle’s proactive attitude, attention to detail, and unwavering commitment to excellence make her a reliable and valuable asset to any organisation. I wholeheartedly recommend her for any UX research or innovation-related position.
Bridie-Rose O'Leary
Marielle is amazing at what she does! She collects all sorts of exciting and complex information and knows exactly how to communicate the learnings and bring others on the journey to understand it all. I loved the format in which you compiled your research Marielle, always compelling stuff and easy to grasp (which is an absolute superpower skill!). Marielle brings all sorts of user insights into product design discussions which helps Cogo teams to understand the voices of the users. It was fantastic to see these user insights filter through our design systems. I especially loved how Marielle brought the users actual voices to the table at times - sound bites from participants talking during their sessions. Hearing participants talk so freely made it obvious to us that she had created a safe comfortable environment for people to talk about their experiences around something complex like measuring and reducing their carbon. I very much loved working with you Marielle! We worked in different timezones, never met IRL and we pulled together some fantastic work. Your attitude towards setting up research projects and working with others was inspiring, extremely calm under pressure and just a joy to work with. I hope our paths cross again. Marielle is an absolute gem and would be an asset to any organisation looking to level up their user research capabilities.
Credentials
-
Carbon Literate Professional
The Carbon Literacy ProjectMay, 2023- Nov, 2024 -
Introduction to Databases and SQL
Raspberry Pi FoundationJun, 2020- Nov, 2024 -
ICAgile Certified Professional
ICAgileMar, 2019- Nov, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Jul, 2020- Nov, 2024
Experience
-
Cogo
-
New Zealand
-
Financial Services
-
1 - 100 Employee
-
Head of Innovation (Interim)
-
Jul 2023 - Present
• I led a product innovation squad (5 direct reports) to identify opportunities to reuse and rethink existing product features in order to solve new client and end-user problems• Drawing on our existing end-user research and knowledge of our client’s problems, I led the design and pitch of a UX visions for clients, helping us to secure new revenue
-
-
Senior UX Researcher
-
Oct 2021 - Jul 2023
• As the first researcher at Cogo, I established our research practice and processes, paving the way to grow a 6-person strong, multi-disciplinary insights team • I set up and maintained our first research repository, ensuring insights are accessible to all areas of the business • Within a dedicated product squad, I planned and conducted a strategic program of research over 6 months to enable the launch of our first carbon-tracking product for SME audiences• I collaborated regularly with product leadership and other stakeholders to identify gaps in our insights, and maintained a roadmap to provide visibility of research work• I worked with Business Development and Marketing to turn user research into 4 public-facing reports in order to engage clients and generate new leadsIn May 2022 I took on a brand new challenge and moved across the world to Berlin, Germany to take on UX Research in Cogo's EMEA team. Show less
-
-
-
Trade Me
-
New Zealand
-
Technology, Information and Internet
-
500 - 600 Employee
-
Senior UX Researcher
-
Jul 2021 - Oct 2021
• I supercharged Trade Me’s research democratisation practice and increased our capacity to research by coaching and developing materials for non-researchers to confidently plan, conduct and interpret their own evaluative research.• I created a regular cadence of collaboration with product leadership to build and update our research roadmap across 5+ squads within the Marketplace vertical.
-
-
Intermediate UX Researcher
-
Oct 2020 - Jul 2021
• I delivered regular tactical and strategic research projects in collaboration with product squads, utilising a variety of methods including interviews, usability tests, street tests, and surveys• I represented the voice of our users and the UX practice through presentations to internal guilds and all-company meetings
-
-
-
Diagram - Digital Strategy
-
New Zealand
-
IT Services and IT Consulting
-
UX and Digital Strategist
-
Jun 2017 - Oct 2020
•I consulted with clients to better understand their customers’ needs through UX methods such as discovery interviews, surveys, persona development, UX auditing, service design, and user testing •Key clients included Xero, Institute of Directors, Flux, Meridian, Powershop, and Wellington City Council •I consulted with clients to better understand their customers’ needs through UX methods such as discovery interviews, surveys, persona development, UX auditing, service design, and user testing •Key clients included Xero, Institute of Directors, Flux, Meridian, Powershop, and Wellington City Council
-
-
-
Massey University
-
New Zealand
-
Higher Education
-
700 & Above Employee
-
Senior Tutor
-
Jul 2018 - Nov 2018
-
-
-
Neat Places
-
Online Audio and Video Media
-
1 - 100 Employee
-
Copywriter
-
May 2016 - Jan 2017
-
-
Education
-
Massey University
Bachelor’s Degree, Visual Communication Design - Graphic Design