Experience

MAUTO - Museo Nazionale dell'Automobile di Torino
• Director

  • May 2018 - Present


Quintessence Yachts BV

• Chief Executive Officer

  • May 2014 - Apr 2018

  Headquartered in the Netherlands, Quintessence Yachts has a passion for innovation and exploring new concepts in the classic yachting world. Its core mission is to offer ultimate maritime experiences related to style, performance and design. Headquartered in the Netherlands, Quintessence Yachts has a passion for innovation and exploring new concepts in the classic yachting world. Its core mission is to offer ultimate maritime experiences related to style, performance and design.



Ayrton Senna Tribute 1994/2014

• Event Director

  • Oct 2013 - May 2014

  The event will take place from May 1st to 4th in Imola. It is being organized by the web magazine FormulaPassion.it, in cooperation with the Autodrome and the Municipality of Imola, and with the Patronage of the Instituto Ayrton Senna from San Paolo, Brasil. I am in charge of the overall planning and organization, including P&L, Sponsors development, contents providing and enhancement, contacts with F1 Teams and Drivers, Automotive Brands, Motorsport representatives, journalists and collectors. The event will take place from May 1st to 4th in Imola. It is being organized by the web magazine FormulaPassion.it, in cooperation with the Autodrome and the Municipality of Imola, and with the Patronage of the Instituto Ayrton Senna from San Paolo, Brasil. I am in charge of the overall planning and organization, including P&L, Sponsors development, contents providing and enhancement, contacts with F1 Teams and Drivers, Automotive Brands, Motorsport representatives, journalists and collectors.



Automobili Lamborghini S.p.A.

• Italy
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Event Consultant - 50th Anniversary

  • Jan 2013 - May 2013

  Organization of the final event involving key Clients, Dealers, Media, Institutions and Board of Directors at worldwide level; coordination and content provider for bespoke publications to celebrate the 50th Anniversary of the Company; support to motorshows and other communication initiatives to promote the event; sponsors development. Organization of the final event involving key Clients, Dealers, Media, Institutions and Board of Directors at worldwide level; coordination and content provider for bespoke publications to celebrate the 50th Anniversary of the Company; support to motorshows and other communication initiatives to promote the event; sponsors development.



Ferrari SpA

• Italy
• Retail

• Director of Maranello Experience

  • Apr 2009 - Oct 2012

  As Maranello Experience Director, my responsibility includes the Ferrari Museum, the private most visited museum in Italy with about 250,000 visitors in 2012 (+20% vs. 2009), and the Factory Tour organisation, a program that involves Ferrari Owners, Sponsors' guests and institutional contacts.

• Corporate Communication manager

  • Oct 2006 - Mar 2009

  Being in charge of Corporate Communication I was responsible of the Ferrari 60th anniversary celebration in 2007, with regards to the worldwide media activities. Furthermore, I managed the relations with Automotive, Economic and Lifestyle media, with reference to Ferrari Corporate contents (quarterly results, Best Place to Work Award, Formula Uomo program, Brand Extension activities).

• Sponsor manager

  • Jan 2005 - Sep 2006

  In that position I was in charge of the supervision (approval, coordination and support) of the Sponsors' promotional activities and events related to the Ferrari brand, as well of contracts renewals and amendments. Secondly, I had the objective to select new potential partners, and to finalize new sponsorship deals. I also supported the Ferrari World Abu Dhabi project development, and negotiated a distribution contract for TV broadcasting.

• Marketing manager, Licensing & Retail dept.

  • Mar 2001 - Dec 2004

  I defined the Ferrari Branding guidelines for licensees and franchisees, in order to allow consistent brand impact at retail. I was also in charge of the direct products develpment, a wide range of apparel items & accessories exclusively dedicated to the Ferrari flagship stores. Finally, I was responsible of the merchandising related Sponsors' activities, including Acer and Vodafone licensing deals for notebooks and mobile phones.



The Walt Disney Company Italia

• Entertainment Providers

• Retail Director

  • Apr 1997 - Feb 2001

  My objecives were to enhance the sales of Disney licensed products through themed corners, at the same time granting visibility to the new film releases at retail. We finalized a marketing program with Prénatal and Oviesse for the apparel & nursery products, and with Finiper for non-food items. Tow special distribution projects for chemists and GDO channel was successfully launched.

• Licensing manager

  • Mar 1993 - Mar 1997

  My key objective was to increase the royalty revenues deriving from local licensing contracts in the apparel & gift category.



Gruppo GFT Torino

• Sales manager at Chiara Boni

  • Jul 1991 - Feb 1993

  As Sales Manager I was responsible of managing the clients (about 200 boutiques) and the sales agents, in order to increase the sales revenues. Support to new collections pricing and product mix definition was also ensured.

• Marketing research account

  • Mar 1989 - Jun 1991

  I supported the strategic planning function and the different brands positioning through market reseraches analysis (AC Nielsen, Databank, etc.) and benchmarking between Company's and competitors' sales figures.