Mariel Kuestermann
Digital Marketing Manager at Zilker Partners- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Delivering an Authentic Elevator Pitch
LinkedInApr, 2021- Oct, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageFeb, 2021- Oct, 2024 -
Online Marketing Foundations
LinkedInOct, 2020- Oct, 2024 -
15 Secrets Successful People Know about Time Management
LinkedInSep, 2020- Oct, 2024 -
Analytics and Data Mastery
DigitalMarketerAug, 2019- Oct, 2024 -
Certificate in Global Management
McCombs School of Business, The University of Texas at AustinMay, 2019- Oct, 2024 -
Advanced Google Analytics
GoogleAug, 2021- Oct, 2024 -
Google Analytics For Beginners
GoogleMay, 2020- Oct, 2024 -
Google Ads Search Certification
GoogleOct, 2019- Oct, 2024
Experience
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Zilker Partners
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Digital Marketing Manager
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Feb 2021 - Present
• Manage site builds and launch plans to meet clients’ goals; increased leads coming to new sites by 35%+ • Lead content, design, and development teams to turn in high-quality work on timely• Measure and optimize marketing dashboards, KPIs, and metrics to maintain high quality standards of campaign performance• Analyze digital campaigns using Google Analytics, SEMRush, GSC and collaborate with leadership to drive investment decisions• Present monthly campaign reports for B2B clients showing campaign results, analysis, and recommendations to clients• Build relationships with B2B clients to support their business goals while managing digital team to complete tasks on time• Conduct competitive and market analysis for different industries and decide how it is best to target high-quality leads
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Marketing Specialist
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Sep 2020 - Feb 2021
• Developed and managed digital marketing initiatives for clients, including site optimization, SEO planning, and email marketing• Executed and measured results from digital targeted campaigns in SEM, paid social, and SEO; increasing traffic by 50%+• Analyzed data to ensure campaign effectiveness in SEO, SEM, paid social, and retargeting • Oversaw day-to-day tactics to improve ranking and conversions; increased conversions by 50%+ across clients
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Texas McCombs School of Business
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United States
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Higher Education
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700 & Above Employee
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Social Media Assistant
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Feb 2020 - May 2020
- Created and managed weekly content calendar for social media platforms like Instagram, LinkedIn, Facebook, Twitter- Analyzed, measured, and reported social media analytics to identify most effective content; increased engagement by 85%- Developed and executed social media strategies to engage target audience with relevant ethical news stories - Created and managed weekly content calendar for social media platforms like Instagram, LinkedIn, Facebook, Twitter- Analyzed, measured, and reported social media analytics to identify most effective content; increased engagement by 85%- Developed and executed social media strategies to engage target audience with relevant ethical news stories
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Pierpont Communications - Public Relations | Marketing | Digital | Public Affairs
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United States
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Public Relations and Communications Services
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Marketing And Public Relations Intern
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Aug 2019 - Dec 2019
-Researched potential media outreach and implemented media strategy for B2B clients; effectively communicated strategy to client-Composed media lists with the use of Meltwater and draft pitches for 15+ reporters following the AP Style guidelines-Monitored media for clients with the use of TV Eyes and Meltwater; increased media outreach by 25%+ for each client -Analyzed and drafted 6+ reports on ongoing client activity on a weekly and monthly basis-Developed and managed media content across different channels for clients, including BCG, Side Car Health, Clark Hill Strasburger, SparkCognition, and AVA Fest
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Texas Global | The University of Texas at Austin
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United States
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Higher Education
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1 - 100 Employee
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Customer Service Associate
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Sep 2018 - Jul 2019
Gave customer satisfaction by providing accurate, efficient and courteous service by:-Answered general inquiries by clarifying desired information; researching, locating, and providing information. (By phone or in-person)- Effective objection handling regarding issues with visas, international travel, or general inquiries about university policies-Maintained call center database by entering new and applicable information-Provided administrative assistance-Upholded standards of professionalism and high levels of customer service at all times
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Texas AMA
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Coordinator
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Sep 2018 - Dec 2018
-Conducted SEO operations to raise awareness about Aceable's website; increased website traffic by 25%- Strategized backlink tactics to drive audience to Aceable’s website from external sites -Researched and developed pitch emails to conduct effective outreach strategy to engage new audience- Led a team of 5 people to complete tasks on time, deliver high-quality work, and achieve goals -Conducted SEO operations to raise awareness about Aceable's website; increased website traffic by 25%- Strategized backlink tactics to drive audience to Aceable’s website from external sites -Researched and developed pitch emails to conduct effective outreach strategy to engage new audience- Led a team of 5 people to complete tasks on time, deliver high-quality work, and achieve goals
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Intelligent Lighting Design
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Utilities
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1 - 100 Employee
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Social Media Specialist and E-Commerce Analyst
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Aug 2018 - Dec 2018
-Designed and created social media campaigns for national market reach on Instagram-Formulated target market strategy for product display on national e-commerce store-Analyzed customer behavior for interaction between social media and online shopping in e-commerce store-Researched industry trends and suppliers for optimized message -Designed and created social media campaigns for national market reach on Instagram-Formulated target market strategy for product display on national e-commerce store-Analyzed customer behavior for interaction between social media and online shopping in e-commerce store-Researched industry trends and suppliers for optimized message
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McCombs School of Business, The University of Texas at Austin
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United States
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Higher Education
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1 - 100 Employee
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Global Business Leadership Institute
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Jul 2018 - Jul 2018
Admitted to a four-week summer program that invites students from 11 top-ranked universities worldwide to join UT students to collaborate and compete in the international marketplace. Students master skills in international teamwork and global business operations and learn to compete in an international environment, and sharpen their skills in intercultural teamwork and management. Admitted to a four-week summer program that invites students from 11 top-ranked universities worldwide to join UT students to collaborate and compete in the international marketplace. Students master skills in international teamwork and global business operations and learn to compete in an international environment, and sharpen their skills in intercultural teamwork and management.
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The University of Texas at Austin
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United States
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Higher Education
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700 & Above Employee
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Student Recruiter
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Oct 2017 - Jun 2018
-Collaborated with UT Admissions Office to recruit incoming minority background prospective students-Communicated and engaged prospective students and families via phone by presenting information about the admission process, academics, and financial aid programs regarding the university's policies-Organized and assisted with on-campus and regional events for 300+ newly admitted students and families to learn more about the institution -Collaborated with UT Admissions Office to recruit incoming minority background prospective students-Communicated and engaged prospective students and families via phone by presenting information about the admission process, academics, and financial aid programs regarding the university's policies-Organized and assisted with on-campus and regional events for 300+ newly admitted students and families to learn more about the institution
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Corporate Communications Intern
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Jun 2017 - Aug 2017
-Supported with the development of an expatriation program for senior executives; including itinerary development, transportation logistics, and accommodation for onboarding processes -Developed and executed internal communication campaigns addressed to senior executives regarding events, announcements, and project plans- Managed multiple projects at a time: planned and executed events for executives, managed reputation, promoted company brand - Developed marketing communications to enhance brand awareness and influence both internal and external stakeholders- Coordinated and planned events for expats; successfully planned and executed an event for 150 people including food, beverage, music, furniture rental, lights, audio, and surprise gifts
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Education
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2016 - 2020
The University of Texas at Austin - Moody College of Communication
Bachelor's degree, Public Relations -
2016 - 2020
The University of Texas at Austin - Red McCombs School of Business
Minor, Business Administration and Management, General -
2018 - 2020
The University of Texas at Austin - Red McCombs School of Business
Certificate in Global Management, Business Administration, Management and Operations -
2019 - 2019
Semester At Sea / ISE
Bachelor's degree
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