Marie Lena Tupot
Cofounder, Managing Partner at scenarioDNA inc- Claim this Profile
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Topline Score
Bio
Margaret Rimsky Richards
Marie's incredible work on consumers has both improved my work and strengthened the agency's client relationship. She and Tim were so professional, collaborative, insightful, and smart, and they helped us bring the thinking and the work to a higher level.
Kelly Macaulay
Marie provided an insightful strategic framework to better understand our target consumer. Her depth of knowledge around Gen Y and her ability to think beyond the obvious made her a valuable partner. I look forward to working with Marie again.
Margaret Rimsky Richards
Marie's incredible work on consumers has both improved my work and strengthened the agency's client relationship. She and Tim were so professional, collaborative, insightful, and smart, and they helped us bring the thinking and the work to a higher level.
Kelly Macaulay
Marie provided an insightful strategic framework to better understand our target consumer. Her depth of knowledge around Gen Y and her ability to think beyond the obvious made her a valuable partner. I look forward to working with Marie again.
Margaret Rimsky Richards
Marie's incredible work on consumers has both improved my work and strengthened the agency's client relationship. She and Tim were so professional, collaborative, insightful, and smart, and they helped us bring the thinking and the work to a higher level.
Kelly Macaulay
Marie provided an insightful strategic framework to better understand our target consumer. Her depth of knowledge around Gen Y and her ability to think beyond the obvious made her a valuable partner. I look forward to working with Marie again.
Margaret Rimsky Richards
Marie's incredible work on consumers has both improved my work and strengthened the agency's client relationship. She and Tim were so professional, collaborative, insightful, and smart, and they helped us bring the thinking and the work to a higher level.
Kelly Macaulay
Marie provided an insightful strategic framework to better understand our target consumer. Her depth of knowledge around Gen Y and her ability to think beyond the obvious made her a valuable partner. I look forward to working with Marie again.
Credentials
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IRB: Human Subject Research (Investigators, Advisors)
CITI ProgramSep, 2022- Nov, 2024
Experience
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scenarioDNA, Global Cultural Foresight
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United States
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Market Research
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1 - 100 Employee
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Cofounder, Managing Partner
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Oct 2000 - Present
Lead a team of anthropologists, strategists and technologists to unlock codes and patterns of culture so that global brands can get to sustainable innovation. Tasked with complex brand and service problems as meaning shifts in culture. We work in the Americas, APAC, LatAm, EMEA. Some clients include BTF, Campbells, Clorox, Coalition Whiskey, FIFCO, Hilton, Honda, IKEA, Land O' Lakes, NIKE, Russian Standard Vodka, Stakk Factory, Time Out, 21st Century Insurance and Verizon. Lead a team of anthropologists, strategists and technologists to unlock codes and patterns of culture so that global brands can get to sustainable innovation. Tasked with complex brand and service problems as meaning shifts in culture. We work in the Americas, APAC, LatAm, EMEA. Some clients include BTF, Campbells, Clorox, Coalition Whiskey, FIFCO, Hilton, Honda, IKEA, Land O' Lakes, NIKE, Russian Standard Vodka, Stakk Factory, Time Out, 21st Century Insurance and Verizon.
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