Experience

Jellyfish

• United Kingdom
• Advertising Services
• 700 & Above Employee

• VP, Culture & Engagement

  • Jan 2022 - Present

  Architecting a profound impact on Jellyfish's ethos, with a comprehensive approach encompassing Diversity, Equity, and Inclusion initiatives. Championing a culture that values every voice, I have fostered an environment where recognition, employee communication, engagement, and well-being are intrinsic components. Collaboratively building bridges across teams and hierarchies, I've nurtured a sense of belonging and purpose among our diverse workforce. Leading Jellyfish's commitment to creating a… Show more Architecting a profound impact on Jellyfish's ethos, with a comprehensive approach encompassing Diversity, Equity, and Inclusion initiatives. Championing a culture that values every voice, I have fostered an environment where recognition, employee communication, engagement, and well-being are intrinsic components. Collaboratively building bridges across teams and hierarchies, I've nurtured a sense of belonging and purpose among our diverse workforce. Leading Jellyfish's commitment to creating a workplace where individuals flourish and organizational success is rooted in shared values and inclusivity.

• VP, Communication

  • Jan 2020 - Dec 2021

  Transformed the Communication function from a focus on PR and external outreach into a dynamic force for fostering unity and integration across Jellyfish's 32 global offices. Guided a challenging transition during the acquisition of 12 businesses, orchestrating a unified culture across the newly integrated entities. Pioneered strategic communication approaches that not only elevated brand perception but also facilitated internal cohesion, propelling the organization's expansion. This… Show more Transformed the Communication function from a focus on PR and external outreach into a dynamic force for fostering unity and integration across Jellyfish's 32 global offices. Guided a challenging transition during the acquisition of 12 businesses, orchestrating a unified culture across the newly integrated entities. Pioneered strategic communication approaches that not only elevated brand perception but also facilitated internal cohesion, propelling the organization's expansion. This multifaceted challenge served as a stepping stone to my current role as VP, Culture & Engagement.

• Global Communication Director

  • Dec 2018 - Dec 2019

  Elevated Jellyfish's global reach through strategic communication initiatives. Directed international teams, orchestrating cohesive messaging that resonated with diverse audiences across continents. Contributed to the company's exponential growth by fostering cross-cultural engagement.

• Head of Marketing & Communication

  • Sep 2013 - Nov 2018

  Led and executed comprehensive marketing strategies that drove brand awareness and market expansion. Initiated and managed successful communication campaigns, facilitating Jellyfish's growth (formerly called Tradelab) from a local player to a prominent industry presence.



Trademob

• Germany
• Advertising Services
• 1 - 100 Employee

• Head of Marketing - France

  • Aug 2012 - Sep 2013

  As the sole representative of Trademob France, a leading Mobile Demand Side Platform (DSP), I spearheaded the establishment of our Paris office. Relocating from Berlin, I ensured the seamless integration of Trademob into the French market. This encompassed forming and nurturing the French team, initiating comprehensive Marketing endeavors, and crafting effective business strategies to enhance a localized customer experience. • Orchestrated direct marketing campaigns and provided… Show more As the sole representative of Trademob France, a leading Mobile Demand Side Platform (DSP), I spearheaded the establishment of our Paris office. Relocating from Berlin, I ensured the seamless integration of Trademob into the French market. This encompassed forming and nurturing the French team, initiating comprehensive Marketing endeavors, and crafting effective business strategies to enhance a localized customer experience. • Orchestrated direct marketing campaigns and provided operational marketing support to the sales team. • Forged and cultivated prosperous business partnerships to amplify product awareness and promotion. • Designed marketing collateral and managed relationships with key influencers, journalists, bloggers, endorsements, and promotional allies. • Planned and executed promotional activities, ranging from local trade shows to global exhibitions. • Curated local content, cultivated associations, and engaged with industry influencers to extend content distribution. • Collaborated with global marketing teams to shape and execute marketing objectives and tools, encompassing CRM, internal Wiki, task management, knowledge-sharing communities, and leads generation... Show less As the sole representative of Trademob France, a leading Mobile Demand Side Platform (DSP), I spearheaded the establishment of our Paris office. Relocating from Berlin, I ensured the seamless integration of Trademob into the French market. This encompassed forming and nurturing the French team, initiating comprehensive Marketing endeavors, and crafting effective business strategies to enhance a localized customer experience. • Orchestrated direct marketing campaigns and provided… Show more As the sole representative of Trademob France, a leading Mobile Demand Side Platform (DSP), I spearheaded the establishment of our Paris office. Relocating from Berlin, I ensured the seamless integration of Trademob into the French market. This encompassed forming and nurturing the French team, initiating comprehensive Marketing endeavors, and crafting effective business strategies to enhance a localized customer experience. • Orchestrated direct marketing campaigns and provided operational marketing support to the sales team. • Forged and cultivated prosperous business partnerships to amplify product awareness and promotion. • Designed marketing collateral and managed relationships with key influencers, journalists, bloggers, endorsements, and promotional allies. • Planned and executed promotional activities, ranging from local trade shows to global exhibitions. • Curated local content, cultivated associations, and engaged with industry influencers to extend content distribution. • Collaborated with global marketing teams to shape and execute marketing objectives and tools, encompassing CRM, internal Wiki, task management, knowledge-sharing communities, and leads generation... Show less



ResearchGate

• Germany
• Software Development
• 200 - 300 Employee

• Country Manager - FRA, BEL, SWZ

  • Apr 2011 - Aug 2012

  Guiding the leading social network for scientists, boasting an active community of over 15 million researchers, I orchestrated our expansion into French-speaking markets, receiving notable support from Bill Gates and Tenaya Capital, totaling up to $35 million USD. My contributions encompassed: • Crafting customized marketing strategies tailored to the new markets. • Executing performance-driven SEO, SEM, Media, and Viral campaigns, alongside impactful CRM and PR… Show more Guiding the leading social network for scientists, boasting an active community of over 15 million researchers, I orchestrated our expansion into French-speaking markets, receiving notable support from Bill Gates and Tenaya Capital, totaling up to $35 million USD. My contributions encompassed: • Crafting customized marketing strategies tailored to the new markets. • Executing performance-driven SEO, SEM, Media, and Viral campaigns, alongside impactful CRM and PR initiatives. • Providing comprehensive training to international teams in both inbound and outbound marketing. I introduced cutting-edge social tools to both businesses and end-users, fostering genuine community engagement. In addition, I adeptly managed data, spearheaded projects, and led a team of six interns, further shaping my role. My unwavering commitment: Seamlessly merging technology and community to drive global objectives forward. Show less Guiding the leading social network for scientists, boasting an active community of over 15 million researchers, I orchestrated our expansion into French-speaking markets, receiving notable support from Bill Gates and Tenaya Capital, totaling up to $35 million USD. My contributions encompassed: • Crafting customized marketing strategies tailored to the new markets. • Executing performance-driven SEO, SEM, Media, and Viral campaigns, alongside impactful CRM and PR… Show more Guiding the leading social network for scientists, boasting an active community of over 15 million researchers, I orchestrated our expansion into French-speaking markets, receiving notable support from Bill Gates and Tenaya Capital, totaling up to $35 million USD. My contributions encompassed: • Crafting customized marketing strategies tailored to the new markets. • Executing performance-driven SEO, SEM, Media, and Viral campaigns, alongside impactful CRM and PR initiatives. • Providing comprehensive training to international teams in both inbound and outbound marketing. I introduced cutting-edge social tools to both businesses and end-users, fostering genuine community engagement. In addition, I adeptly managed data, spearheaded projects, and led a team of six interns, further shaping my role. My unwavering commitment: Seamlessly merging technology and community to drive global objectives forward. Show less



Abercrombie & Fitch Co.

• United States
• Retail
• 700 & Above Employee

• Brand Representative

  • May 2009 - Aug 2010

  Part-Time Student Role Admittedly, a significant part of my role involved dancing and greeting with a cheerful "Hi, everyone!" However, to elevate my experience: • Managed daily sales operations, executing strategic plans and providing backing to the sales training division. • Enhanced in-store efficiency via meticulous inventory management: overseeing merchandise flow, presentation standards, and stocking both on the floor and in the stockroom. • Actively engaged with… Show more Part-Time Student Role Admittedly, a significant part of my role involved dancing and greeting with a cheerful "Hi, everyone!" However, to elevate my experience: • Managed daily sales operations, executing strategic plans and providing backing to the sales training division. • Enhanced in-store efficiency via meticulous inventory management: overseeing merchandise flow, presentation standards, and stocking both on the floor and in the stockroom. • Actively engaged with customers to invigorate sales activity and uphold captivating visual merchandising. • Monitored and assessed personal sales performance with a focus on meeting or surpassing set targets. Show less Part-Time Student Role Admittedly, a significant part of my role involved dancing and greeting with a cheerful "Hi, everyone!" However, to elevate my experience: • Managed daily sales operations, executing strategic plans and providing backing to the sales training division. • Enhanced in-store efficiency via meticulous inventory management: overseeing merchandise flow, presentation standards, and stocking both on the floor and in the stockroom. • Actively engaged with… Show more Part-Time Student Role Admittedly, a significant part of my role involved dancing and greeting with a cheerful "Hi, everyone!" However, to elevate my experience: • Managed daily sales operations, executing strategic plans and providing backing to the sales training division. • Enhanced in-store efficiency via meticulous inventory management: overseeing merchandise flow, presentation standards, and stocking both on the floor and in the stockroom. • Actively engaged with customers to invigorate sales activity and uphold captivating visual merchandising. • Monitored and assessed personal sales performance with a focus on meeting or surpassing set targets. Show less