Mariela Ching
Sales and Operations at Aitaca-Body Measurement- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Spanish Native or bilingual proficiency
-
English Full professional proficiency
-
Portuguese Elementary proficiency
Topline Score
Bio
Credentials
-
Facebook Ads and Instagram Ads Course 2023: The art of selling
UdemyApr, 2023- Nov, 2024 -
Responsive Web Design Essentials HTML5 CSS3 Bootstrap
UdemyJun, 2021- Nov, 2024 -
Web Analytics for Marketing
nt:FORJun, 2021- Nov, 2024 -
Azure Fundamentals AZ-900
MicrosoftJun, 2020- Nov, 2024 -
Microsoft Office 365 Fundamentals
MicrosoftDec, 2019- Nov, 2024 -
NVC activist certificate
ConversABLE - El lenguaje de la empatíaOct, 2018- Nov, 2024 -
Microsoft Global Challenger
MicrosoftMar, 2018- Nov, 2024 -
Google Analytics and Social Media Certification
e-CareersNov, 2016- Nov, 2024 -
Sandler training
Sandler Training Costa RicaMar, 2012- Nov, 2024 -
Portuguese Intensive Course
Universidad de Costa Rica UCRDec, 1999- Nov, 2024
Experience
-
Aitaca - Body Measurement
-
Spain
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Sales and Operations
-
May 2023 - Present
• Covering paternity leave of 3 months. • Strategy and Planning : lead generation, creation of strategy for sales and marketing on a start-up environment. • Sales and Marketing Analytics: analyze sales and marketing data to identify trends, insights, and areas for improvement. • Process Improvement: identify bottlenecks and inefficiencies in sales and marketing processes and implement strategies to streamline operations. • CRM Management: oversee the implementation and maintenance of Customer Relationship Management (CRM) systems. • Sales Forecasting: track actual performance against forecasted targets and provide insights for better resource allocation and revenue forecasting. • Cross-Functional Collaboration: coordinate joint initiatives, sharing insights, and ensuring alignment across teams. • Reporting and Performance Measurement: present findings to senior management, identify areas of improvement, and recommend strategies to achieve targets. Show less
-
-
-
-
Web Analyst
-
Apr 2022 - Mar 2023
• Utilized data analytics to design data-driven solutions to support development and implementation of strategic recommendations.• Worked with cross-functional teams to evaluate new business launches, process overhauls, and new opportunities.• Executed A/B tests to prove business hypotheses and helped turn them into solutions.• Supported project management through tools like Jira and Confluence.
-
-
Affiliate Marketing Specialist
-
Jun 2021 - Apr 2022
• Collaborated with marketing and product teams to support affiliate partners by providing sales content, sharing product updates, and information about the newest releases and campaigns.• Measured, analyzed, and optimized the performance of affiliate partners.• Reported on goal progress, forecasts, results, and challenges.• Monitored brand activity, analyzed performance, identified areas of improvement, and recommended ways to increase affiliate performance.• Proactively monitored traffic sources to determine which affiliates should be prioritized and focused on.• Collaborated with creative and marketing teams to improve landing pages and newsletters. Show less
-
-
-
Inmobiliaria Hondasol
-
Spain
-
Real Estate
-
1 - 100 Employee
-
Digital Marketing Specialist
-
Mar 2021 - Jul 2021
• Optimized website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM). • Assisted with CRM implementation and adoption planning. • Collaborated on social media and content management. • Contributed to design-based thinking and planning. • Optimized website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM). • Assisted with CRM implementation and adoption planning. • Collaborated on social media and content management. • Contributed to design-based thinking and planning.
-
-
-
Microsoft
-
United States
-
Software Development
-
700 & Above Employee
-
Digital Sales-Corporate Accounts
-
Jul 2017 - Nov 2020
• Drove corporate accounts based in Latam by executing pipeline, forecasting, and meeting and exceeding quota metrics. • Developed and implemented customer's transition to Cloud environment by orchestrating our technical team resources. • Managed all aspects of prospecting, negotiating, closing business, and ensuring effective approaches to solve problems. • Reported on customer-facing activities, conducted business analysis, and leveraged marketing programs to accelerate deals. • Develop and manage client portfolios, maximizing customer value while maintaining business growth and profitability. • Analyze customer data to improve customer experience and reduce churn rates. • Conduct product demonstrations and optimize onboarding processes for new clients. • Evaluate and improve communication infrastructure, including tutorials, documentation, and support channels. Show less
-
-
-
Cisco
-
United States
-
Software Development
-
700 & Above Employee
-
Partner Account Manager
-
Aug 2015 - Jun 2017
• Built, maintained, and managed long-term relationships with current and prospective partners. • Increased brand recognition. • Developed and implemented partner programs with channels based in English Caribbean, Puerto Rico, Dominican Republic, Peru, and Bolivia. • Led team responsible for management and tracking of business goals and performance metrics, such as depth of sales pipeline and revenue generation. • Contribute to product design and development based on customer feedback and market trends. • Use CRM systems and other tools to track customer interactions and report on key metrics. Show less
-
-
-
Syniverse
-
United States
-
IT Services and IT Consulting
-
700 & Above Employee
-
Lead Generation Specialist
-
Nov 2014 - Aug 2015
• Prospected new leads and developed sales opportunities in the telecommunications industry • Collaborated with sales team to develop strategies for maximizing lead conversion • Utilized SalesForce and LinkedIn to target and qualify potential clients in the US market • Prospected new leads and developed sales opportunities in the telecommunications industry • Collaborated with sales team to develop strategies for maximizing lead conversion • Utilized SalesForce and LinkedIn to target and qualify potential clients in the US market
-
-
-
Atos
-
France
-
IT Services and IT Consulting
-
700 & Above Employee
-
QA Project Manager
-
Jun 2013 - Jun 2014
• Managed and reviewed SAP project management to ensure high quality standards were met • Developed planning processes and procedures to maintain exceptional product and service quality • Created reports and documented project details using Procter and Gamble project management and audit tools • Managed and reviewed SAP project management to ensure high quality standards were met • Developed planning processes and procedures to maintain exceptional product and service quality • Created reports and documented project details using Procter and Gamble project management and audit tools
-
-
-
TD SYNNEX North America
-
United States
-
IT Services and IT Consulting
-
700 & Above Employee
-
Account Manager
-
Oct 2009 - Jun 2013
• Managed a set of resellers in the IT industry and drove pipeline, forecasting, revenue and programs on the distribution channels including vendors such as Dell, Apple, Microsoft, Red Hat, Kaspersky, and others. • Processed orders, deliveries, and technical service tickets using SAP • Developed and executed business plans to achieve revenue targets • Evaluate and improve communication infrastructure, including tutorials, documentation, and support channels. • Mediate between clients and the organization, handling customer requests and resolving complaints. Show less
-
-
Education
-
2020 - 2021
ENAE Business School
Digital Marketing, Marketing/Marketing Management, General -
2013 - 2016
Universidad de Costa Rica UCR
Master of Business Administration-MBA, Marketing/Marketing Management, General -
1999 - 2005
Universidad de Costa Rica UCR
Bachelor's degree, Clinical Nutrition/Nutritionist
Community
