Experience

GRUPO CHARLY

• Mexico
• Apparel & Fashion
• 400 - 500 Employee

• Trade Marketing, Wholesale and Showroom Manager

  • Jun 2021 - Present

• Marketing and Showroom Coordinator Skechers & Charly

  • Jan 2017 - Jun 2021

  Wholesale marketing for department and specialized stores, such as, Liverpool, Palacio de Hierro, Amazon, Sears, Innovasport, Dportenis, Tuzomanía, among others.Wholesale marketing strategy coordination and implementation (activations, CRM, promotions, events).Brand performance analysis.Wholesale and Showroom's budget management.Castings and runways.Influencer marketing.Digital and social media campaigns.Negotiations with multiple stakeholders.



Selfridges

• United Kingdom
• Retail
• 700 & Above Employee

• Retail sales and merchandising associate

  • Apr 2016 - Jul 2016

  The Body Studio. PR, activations, events, CRM management. Visual merchandising. The Body Studio. PR, activations, events, CRM management. Visual merchandising.



MCC Nutrición México

• Ciudad de México y alrededores, México

• Marketing Manager

  • Jan 2008 - Dec 2014

  Private nutrition consultation. Training of new employees. Content marketing (Facebook and blog). Digital and social media campaigns management. Customer support. B2B sales. Private nutrition consultation. Training of new employees. Content marketing (Facebook and blog). Digital and social media campaigns management. Customer support. B2B sales.



SuperISSSTE

• Retail
• 100 - 200 Employee

• Marketing and Administrative Assistant Manager

  • Jan 2011 - Jan 2013

  Design and implementation of health prevention campaigns in 291 government’s supermarkets,with focus on the modification of consumer’s buying behaviours. Campaign effectiveness set-up and data extraction. Organisation and track of new vendors. Head spokesperson between SuperISSSTE’s administration department and other Government Institutions. Design and implementation of health prevention campaigns in 291 government’s supermarkets,with focus on the modification of consumer’s buying behaviours. Campaign effectiveness set-up and data extraction. Organisation and track of new vendors. Head spokesperson between SuperISSSTE’s administration department and other Government Institutions.