Program Manager

• Jan 2023 - Present

Head of B2C Trade Marktplaats/2ehands.be

• Jul 2016 - Oct 2022

P&L responsible. Managing the teams responsible for the success of the small & medium sized entrepreneurs, who are selling on Marktplaats, 2ehands.be and 2memain.be. Enabling budding & established entrepreneurs to build and grow their business on our platforms. Reporting to the CCO. Proposition creation, monetization strategy, P&T SPO & business owner. Various strategic international innovation projects within Marktplaats and eBay. SMB strategy (incl. B2B monetization) for all eBay classified platforms, implementation of this vision in the NL/BE market. Creating the long-term vision for the product advertising solution (PLA), defining proposition & technology requirements, leading introduction of advertising solutions on the Belgian platforms. Show less

Lid Raad van Toezicht

• Dec 2019 - Feb 2021

Co founder, owner ShopAds.com

• Mar 2014 - Jun 2016

Founding and growing ShopAds, a start-up founded by former bol.com colleagues. Through the network of top-50 online retailers, brands could promote their products to engaged consumers at the online point-of-sale. ShopAds sold promotional space on the e-commerce sites to brands and integrated their promotions in highly relevant slots. This enabled retailers to monetize their non-converting traffic through native product listing advertising. Result: Grew revenue to >100K Euro. Selected for participation in the of Startupbootcamp program E-commerce 2016, attracted funding. Decided to stop ShopAds because of changing market conditions Show less

VP Strategy & Innovation

• Oct 2012 - Mar 2014

Responsible for the growth strategy and innovation within Travix. Member of MT, reporting to the CEO. Researching growth scenario’s for the various labels within Travix (Cheaptickets.nl, BudgetAir.nl, Vliegwinkel.nl, EasyToBook.com). Mobile strategy & implementation. Result: Design of a new B2B business model, introduction of a new itinerary & flight app across markets Responsible for the growth strategy and innovation within Travix. Member of MT, reporting to the CEO. Researching growth scenario’s for the various labels within Travix (Cheaptickets.nl, BudgetAir.nl, Vliegwinkel.nl, EasyToBook.com). Mobile strategy & implementation. Result: Design of a new B2B business model, introduction of a new itinerary & flight app across markets

Head of E-commerce

• Aug 2010 - Nov 2011

Leading digital channels of hema, implementing the growth strategy for e-commerce and social platforms. P&L responsibility for hema.nl, restructuring and professionalizing the multi-disciplinary team of 26 FTE. Managing the e-commerce development program, including redesign of the website, implementation of social media strategy and CRM program. Member of MT, reporting to the Marketing Director Result: new website design, hema.be introduction, 60% revenue growth online Leading digital channels of hema, implementing the growth strategy for e-commerce and social platforms. P&L responsibility for hema.nl, restructuring and professionalizing the multi-disciplinary team of 26 FTE. Managing the e-commerce development program, including redesign of the website, implementation of social media strategy and CRM program. Member of MT, reporting to the Marketing Director Result: new website design, hema.be introduction, 60% revenue growth online

Director Of Innovation

• May 2005 - Jul 2010

Leading the innovation team of bol.com of 5 FTE, responsible for research into growth opportunities and partnerships. Building business cases, developing new propositions, implementation and market introduction. Member of MT, reporting to Marketing Director Result: successful introduction of new categories like Toys and e-Books, launching bol.com Belgium Responsible for the development and implementation of a new online service at bol.com: second hand books. Enabling consumers to sell their used products (starting with books) to customers via the bol.com platform. Successfully opened the platform for third party sales; launched second hand books: number 1 player in online sales of second hand books within 3 months, year 1 > x million Euro revenue. Silver Effie campaign 2008 Quote: “because of the attractive consumer proposition”. Show less

Senior consultant strategic marketing

• May 2001 - May 2005

Consulting on various projects, as a senior marketing consultant and/ or project leader. Varying from the development of the growth strategy for the Dutch sports federation NOC*NSF to the creation of distinct product propositions for customers segments of a big insurance company. Consulting on various projects, as a senior marketing consultant and/ or project leader. Varying from the development of the growth strategy for the Dutch sports federation NOC*NSF to the creation of distinct product propositions for customers segments of a big insurance company.

Management Trainee

• Aug 1998 - Mar 2001

Participating in the management trainee program of VNU, the major publishing company at the time. Doing various project like introducing CRM at a newspaper en working as a business development manager at an online recruitment start up of VNU and Randstad. Participating in the management trainee program of VNU, the major publishing company at the time. Doing various project like introducing CRM at a newspaper en working as a business development manager at an online recruitment start up of VNU and Randstad.