Experience

Yogasite

• Netherlands
• Wellness and Fitness Services
• 1 - 100 Employee

• Brand Strategist

  • Aug 2022 - Present



CM.com

• Netherlands
• Information Technology & Services
• 700 & Above Employee

• Corporate Brand Manager

  • Aug 2019 - Sep 2022

  I love to focus my daily tasks on Branding and Activation: Brand positioning. Image building. Brand awareness. Living and loving a brand. Securing and enforcing the CM.com brand and the way it's communicated both internally as externally. With project such as CM.com being official Event Supporter of "Formula 1 Heineken Dutch Grand Prix", and Lowlands, and exhibiting at Trade Shows all over the globe such as MWC Barcelona, WebSummit Lisbon, SXSW Austin, GMIC Beijing, GITEX Dubai: We have great opportunities to get out brand out and increase our recognition both online and offline. The Brand team aims to increase international brand awareness, brand recognizability and ultimately brand preference by using an integrated, cross-media, strategy for PR, Events, Sponsorships, and Online channels.

• Brand Coordinator

  • Aug 2014 - Aug 2019

  Coordinating Marketing & Event Projects: from idea to action, all via creativity, focus and teamwork!Holding an overview of the project, but always keeping an eye on the details.Event management. Responsible for:* Preparation of budget planning * Holding budget* Drawing up roadmaps and set the planning* Event staffing & Logistics* Creative concept: Stands, Marketing Collateral Etc* Drawing up marketing & communication plans* Responsible for implementation of strategy and marketing plan for each event* Coordinating all side events* Main contact for the project both internally and externally* Managing barter- and partner agreements* In charge of contact with creatives, suppliers and vendors* Coordinating and Attending tradeshows, company sponsored promotions, conferences and events for CM Groep worldwide

• Events Coordinator

  • Sep 2011 - Sep 2014

  Organising all marketing communication regarding CM's brand Mobile Convention, both Amsterdam and Brussels edition. next to that I'm responsible for marketing related events for CM Groep.* Coordinating various integrated communication and marketing activities.* Coordinating in production of various marketing communications.* Writing, updating and maintaining content and providing updates to various websites.* Attending tradeshows, company sponsored promotions, conferences and events* Planning, writing and maintaining content and providing updates for all social media* Handling all communication with (inter)national (media) partners* Furthermore PR, events and e-mailmarketing