Experience

ScanmarQED
• Netherlands
• IT Services and IT Consulting
• 1 - 100 Employee
• SVP Product

  • Aug 2021 - Present


Nielsen

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• VP Customer Success

  • Jan 2020 - Aug 2021

  Nielsen is a global measurement and data analytics company that provides a complete and objective view of consumers and markets by using (big) data combined with the latest technologies. My role is in the Global Media/Global Media Planning division which is responsible for developing and delivering Media Planning Products that are used by Agencies, Media Owners and Advertisers worldwide to optimize their media planning. As VP Customer Success my core responsibility is the delivery and support of our products to our clients. Responsible for multiple teams: delivery teams, data teams and support teams locally as well as global. Show less

• VP Operations, Strategy Vertical

  • Feb 2017 - Jan 2020

  Responsible for four teams (Data Science, Software, Data, Client Solutions), 60 FTE in total, delivering Strategic Planning tools to the Media industry. Core responsibility on Operations, secondary responsibility on Product.



Pointlogic, A Nielsen Company

• SVP Operations, Performance Vertical

  • May 2015 - Jan 2017

  Pointlogic was a Software company delivering decision support systems to improve marketing effectiveness. In 2016 Pointlogic was acquired by Nielsen. In this role at Pointlogic I was responsible for two teams (Data Science, Data), 25 FTE in total, delivering Analytic tools to the media industry. Core responsibility on Operations, secondary responsibility on Product.

• Intelligence Director

  • Sep 2009 - Apr 2015

  Responsible for a large and growing team of Data Scientists and Solution Managers, delivering planning software solutions and marketing effectiveness solutions for major international clients. Overall responsible for methodologies, delivery of our software products and delivery of custom projects. Member of Management Team.

• Analytical Manager

  • Apr 2007 - Aug 2009

  Leading a team of Data Scientists and Solution Managers delivering planning software solutions and marketing effectiveness solutions for major international clients.

• Analytical Consultant

  • Sep 2002 - Mar 2007

  Worked on custom modeling and software solutions for clients across various industries, both local and global, using state of the art modeling techniques. Grew into project management and coordination.

• Student Assistant

  • Feb 2001 - Aug 2002