Experience

Heimstaden Danmark

• Denmark
• Real Estate
• 100 - 200 Employee

• Head of Communications & Marketing

  • Mar 2019 - Present

  Responsible for communications, PR&PA, CSR partnerships, branding and marketing activities at Heimstaden Denmark, both internally and externally. Part of country management team with reference to Danish CEO and dotted line to Group CMO & Group CCO. Managing team of five employees. Key tasks include • Management & strategy • Corporate communication & branding • PR & PA including • Media and stakeholder relations • Concepts & campaigns • Community engagement (resident communication, campaigns and events) • Project marketing & branding • CR communications & sponsorship • Internal communications • Internal communication training programs • Text production: online content, articles, presentations, core narrative & messages, etc. • Part of the management team and contributing to building the Danish organisation, which has grown rapidly from 25 to almost 300 employees in a few years. Show less



Pure Communication

• Design Services
• 1 - 100 Employee

• Freelance Communications Consultant (self-employed)

  • Aug 2018 - Mar 2019

  Creates accurate and relevant content for the company's internal and external stakeholders through • Strategic communication & branding • Corporate purpose & value-based communication • Crisis communication & change communication • PR • Management positioning • Media and stakeholder relations • Internal communications • Text production: online content, articles, presentations, core narrative & messages, etc. Creates accurate and relevant content for the company's internal and external stakeholders through • Strategic communication & branding • Corporate purpose & value-based communication • Crisis communication & change communication • PR • Management positioning • Media and stakeholder relations • Internal communications • Text production: online content, articles, presentations, core narrative & messages, etc.



EGN Group

• Denmark
• Professional Training and Coaching
• 1 - 100 Employee

• Global Head of Marketing & Communications, EGN Group

  • Oct 2016 - Aug 2018

  Responsible for internal and external communication, positioning and branding as well as marketing activities in EGN Group, including the Group's Danish Flagship, EGN Denmark. Reference to Group CEO. Managing team of five employees. EGN, Executives' Global Network, is an independent professional peer group network for business executives and specialists with +14,000 members in 15 countries. 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Part of management team, responsible for marketing and communication activities on both Group level and the Danish (main) market. Management of five employees and dotted line for MarCom resources in other markets. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Development and implementation of the integrated marketing and communications strategy, including full rebranding on all platforms across markets and leveraging inbound marketing, primarily in European markets and Denmark (main market) in particular. 𝗖𝗼𝗿𝗽. 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 Development and execution of communication strategy, core messages and storyline, omnichannel branding (digital, print and IRL), PR, issues management, member communication, leadership communication and counselling, expert positioning as well as internal communication and training. 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Development, optimization and operational management of omnichannel strategy incl. corporate websites, social media, intranet, newsletters / direct marketing, PR, advertising, events and other online and offline channels. 𝗖𝗼𝗻𝗰𝗲𝗽𝘁𝘀 & 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 Development and roll-out of new concepts as well as campaigns on established range of services across different target groups. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 Cross-channel content production: folders and one-pagers, direct mails, campaigns, web text, SoMe creatives, columns, articles, info letters, press releases, executive communications, presentations, member videos, event materials, etc. - 𝐺𝑜 𝑡𝑜 𝑛𝑒𝑥𝑡 𝑗𝑜𝑏 𝑑𝑒𝑠𝑐𝑟𝑖𝑝𝑡𝑖𝑜𝑛 𝑓𝑜𝑟 𝐷𝑎𝑛𝑖𝑠ℎ 𝑐𝑎𝑠𝑒𝑠 → Show less



EGN Danmark

• Denmark
• Professional Training and Coaching
• 100 - 200 Employee

• Head of Marketing & Communications, EGN Denmark

  • Oct 2016 - Aug 2018

  Responsible for internal and external communication, positioning and branding as well as marketing activities in EGN Group, including the Group's Danish Flagship, EGN Denmark. Reference to Group CEO. Managing team of five employees. EGN, Executives' Global Network, is an independent professional peer group network for business executives and specialists with +14,000 members in 15 countries. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘁𝗶𝗲𝘀 • Management & employee development • Strategy • Corporate communication • Branding & Marketing • Internal & external channel strategy • Concepts & campaigns • Content production, both journalistic, strategic and tactical content • B2B, B2C & B2B2C - 𝐹𝑜𝑟 𝑐𝑎𝑠𝑒𝑠 𝑖𝑛 𝐸𝑛𝑔𝑙𝑖𝑠ℎ, 𝑝𝑙𝑒𝑎𝑠𝑒 𝑠𝑒𝑒 𝑗𝑜𝑏 𝑑𝑒𝑠𝑐𝑟𝑖𝑝𝑡𝑖𝑜𝑛 𝑎𝑏𝑜𝑣𝑒. Show less



MSLGROUP

• Motor Vehicle Manufacturing

• Manager - Leading MSLGROUP DKs corporate communications team

  • Jan 2014 - Sep 2016

  Part of Danish management team and leading corporate communications team. Interim team leader of MarCom team. Reference to Danish Managing Director. Personnel management of up to eight employees including rolling teams of interns. MSLGROUP is Publicis Group's network of strategic communications agencies with more than 100 offices worldwide and a strong base in the Nordic region. Responsibilities involved all parts of the value chain: from ongoing customer dialogue, market and audience analyses, coverage of potentials, pains and success parameters, preparation of communication strategies, key messages and core narrative as well as execution of the strategy. 15+ client relations in knowledge advisers, tourism, production, IT/tech, NGOs, food and finance - Including Nordic lead of several clients with primary focus on communication strategy and core story, message and media training, operational PR, crisis communication and sustainability communication / corporate responsibility. Market responsible for MSLGROUPs Corporate & Brand Citizenship practice (CBC) - MSLGROUP's Corporate Purpose based positioning tool for strategic and value based differentiation – and part of the global working group. Founder of the Danish knowledge bank Millennial Lab, which secured unique insights into the new, emerging audience of Gen Y’s as consumers, citizens and employees. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘁𝗶𝗲𝘀 • Management & employee development • Strategy and business development • Nordic project management • Key account management (B2B & B2C) • Corporate communication & branding • PR & press • Public affairs & stakeholder relations • Crisis communications • Change communications (incl. M&A) • Message & media traning • Market and customer insights • Content production, both journalistic, strategic and tactical content Main client references: Rynkeby Foods, NESCAFÉ Nordics, Mars Inc. Nordics, Saint Gobain, Danmarks Indsamling (2007-2016), EasyPark, Danske Insolvensadvokater, EY, Comwell etc. Show less



Radius

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Consultant, Radius Cph.

  • Feb 2011 - Dec 2013

  Radius Cph. is one of Denmark's largest communications agencies focusing on strategic communication consulting and public affairs. Working with PR and strategic communications within various industries such as Food, Health, Pension and tech/IT, hotels, humanitarian organisations, entrepreneurship and much more. Daily tasks spanned from overall communication strategies, change communication, crisis communication, issues management, top management consulting and media and message training to journalistic production of articles and newsletters, corporate events as well as PR and press activities. Reference to the CEO. Working with PR and strategic communications within various industries such as food, pension, telecommunications, tech/IT, energy, shipping, knowledge advisers, tourism, humanitarian organisations, public service and much more. I started as a Consultant and was promoted to Senior Consultant after six months. As of September 2012, I became responsible for the agency's external communication and positioning. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘁𝗶𝗲𝘀 • Key account management (B2B & B2C) • Strategic & analytical communication • Top management communication and counselling • Crisis communications • Change communications • Message & media training • PR & press • Public affairs & stakeholder relations • Market and customer insights • Concept development • Corporate event planning • Copywriting Main client references: Skandia, BCG, Arla, McDonalds, SKI, Kromann Reumert, DA, MSD/Merck, Vestas, and more. Show less



Manu Sareen's campaign for parliamentary election

• Head of Press & Communications

  • Apr 2010 - Oct 2011

  Responsible for both the strategic and operational PR efforts in connection with the Manu Sareen's elctoral campaign for the Danish Parliament 2010-2011 and part of the central campaign committee (unsalaried position). The task included drafting the overall communication strategy, key issues and messages, issues management as well as hands-on PR, including coordination of the many PR volunteers. In addition, I handled direct contact with the press both before, during and immediately after the elections in September 2011. Manu Sareen was elected to the Parliament, with 14,505 personal votes in addition to the party votes, and was elected Minister of Children, Gender Equality, Integration and Social Relations after the election. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘁𝗶𝗲𝘀 • Management • Strategy • Political counselling & communication • Concept development • Key message & content production • Copywriting • PR & press management • Positioning and marketing Show less



KasterGaardbo

• Communications Advisor, KasterGaardbo & Kaster+Strøm

  • Jan 2007 - Jan 2011

  In 2004, the two former TV reporters Søren Kaster and Benedicte Strøm founded a small communications agency, which in 2008 was split into two, whereupon Søren Kaster merged with news anchor Jens Gaardbo--- As a communications consultant, I was responsible for consultancy services in journalistic PR, event PR, corporate campaigns and media training covering a wide range of companies and organisations within fashion, pharma, supply, IT, NGO’s, entrepreneurship, public sector etc. In 2004, the two former TV reporters Søren Kaster and Benedicte Strøm founded a small communications agency, which in 2008 was split into two, whereupon Søren Kaster merged with news anchor Jens Gaardbo--- As a communications consultant, I was responsible for consultancy services in journalistic PR, event PR, corporate campaigns and media training covering a wide range of companies and organisations within fashion, pharma, supply, IT, NGO’s, entrepreneurship, public sector etc.



Self-Employed

• Real Estate
• 1 - 100 Employee

• Freelance PR consultant, journalist and copywriter

  • 2002 - 2007

  Freelance PR consultant, journalist and copywriter operating in theater, culture and tourism. Alongside studying for my Masters degree, I took on a number of marketing, PR and press assignments on a freelance basis for various theaters, tourism and cultural institutions, including: Freelance PR consultant, journalist and copywriter operating in theater, culture and tourism. Alongside studying for my Masters degree, I took on a number of marketing, PR and press assignments on a freelance basis for various theaters, tourism and cultural institutions, including:



Schou/Thiesen Moving Pictures // Det Nationale Netværk af Virksomhedsledere

• Project Manager & Public Relations Officer

  • Jun 2006 - Dec 2006

  Projektleder & kommunikationsansvarlig for Netværksprisen og -dagen 2006 for Det Nationale Netværk af Virksomhedsledere. www.netvaerksprisen.dk Projektleder & kommunikationsansvarlig for Netværksprisen og -dagen 2006 for Det Nationale Netværk af Virksomhedsledere. www.netvaerksprisen.dk