Experience

MINT'N DRY®

• Canada
• Retail
• 1 - 100 Employee

• Co-Founder

  • Jan 2017 - Present



BE. AT Atelier conseil en stratégie marketing

• Canada
• Advertising Services

• Co-Founder and Strategist

  • Sep 2016 - Present



Consultant

• Strategic Planner

  • Sep 2015 - Aug 2016

  Clients:TAXI (Nutrilait/Saputo) TAM TAM/TBWA (Petro-Canada, etc.)KBS (Dairy Farmers of Canada, etc.)Direct Clients Clients:TAXI (Nutrilait/Saputo) TAM TAM/TBWA (Petro-Canada, etc.)KBS (Dairy Farmers of Canada, etc.)Direct Clients



dentsumcgarrybowen

• Canada
• Advertising Services
• 1 - 100 Employee

• Strategic Planner

  • Mar 2013 - Aug 2015

  Clients: Banque NationaleAliments Ultima (Agropur) - iögo and Olympic DairyConstellation Brands - Grocery and SAQ wines (Wallaroo Trail, Bù, etc. )Consignéco Clients: Banque NationaleAliments Ultima (Agropur) - iögo and Olympic DairyConstellation Brands - Grocery and SAQ wines (Wallaroo Trail, Bù, etc. )Consignéco



Consultant

• Strategic Planner

  • Sep 2009 - Sep 2013

  Clients:Dairy Farmers of Canada Tam Tam/TBWA (Lassonde, Communauto, Petro-Canada)KBS (MSSS) Clients:Dairy Farmers of Canada Tam Tam/TBWA (Lassonde, Communauto, Petro-Canada)KBS (MSSS)



Sid Lee

• Canada
• Advertising Services
• 400 - 500 Employee

• Account Director

  • Mar 2008 - Sep 2009

  Client: SAQPlan and develop annual integrated communication strategies, which translates into 360 advertising, and architectural projects.• Discover Your Taste Tags launch• Spirits category branding with espacecocktail.com - Rebranding SAQ Dépôt / SAQ Signature / etc. Client: SAQPlan and develop annual integrated communication strategies, which translates into 360 advertising, and architectural projects.• Discover Your Taste Tags launch• Spirits category branding with espacecocktail.com - Rebranding SAQ Dépôt / SAQ Signature / etc.



TAXI

• Canada
• Advertising Services
• 700 & Above Employee

• Account Director

  • Apr 2004 - Mar 2008

  Clients : Reitmans, Bombardier, Pfizer (Celebrex), Les Grands Ballets, Université deMontréal (DESS), Astral (Radiolibre.ca), TELUS, Nike Canada. • Launched “Designed for Real Life“ platform following Reitmans' repositioning in September 2004. • Montreal University DESS campaign “faitesvotredess.com” – Gold Cassies. Clients : Reitmans, Bombardier, Pfizer (Celebrex), Les Grands Ballets, Université deMontréal (DESS), Astral (Radiolibre.ca), TELUS, Nike Canada. • Launched “Designed for Real Life“ platform following Reitmans' repositioning in September 2004. • Montreal University DESS campaign “faitesvotredess.com” – Gold Cassies.



BOS

• Account Manager (freelance)

  • 2003 - 2004

  Project management for Dunkin 'Donuts, Ivanhoe Cambridge, Les Ailes de la Mode and Honda. Project management for Dunkin 'Donuts, Ivanhoe Cambridge, Les Ailes de la Mode and Honda.



Freudenberg Home and Cleaning Solutions

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • 2001 - 2003

  Participate in the planning and implementation of the annual plan. Also responsible for sales forecasting, purchases in Canada and abroad and inventory management, promotional materials for trade, development and launch of new products.• Developed merchandising tools that significantly increased Vileda’s market share in Canada.• Implementation of a new buying process that increased profit margin by 15%. Participate in the planning and implementation of the annual plan. Also responsible for sales forecasting, purchases in Canada and abroad and inventory management, promotional materials for trade, development and launch of new products.• Developed merchandising tools that significantly increased Vileda’s market share in Canada.• Implementation of a new buying process that increased profit margin by 15%.



Les Grands Ballets Canadiens

• Canada
• Performing Arts
• 1 - 100 Employee

• Marketing Director Assistant

  • Jan 2000 - Apr 2001

  Participation in the development and implementation of annual communication plan. Responsible for marketing research, database management, advertising and subscription, website, product launches and sponsors visibility. Participation in the development and implementation of annual communication plan. Responsible for marketing research, database management, advertising and subscription, website, product launches and sponsors visibility.



Procter & Gamble

• Sales Representative

  • Oct 1998 - Jan 2000

  Responsible for territory development for brands such as Gillette, Braun and Oral B. Responsible for territory development for brands such as Gillette, Braun and Oral B.



Canadian Education Centre Network, Mexico, Guadalajara

• Marketing Advisor

  • 1997 - 1998

  After her degree in Marketing and International Affairs from McGill University, she launched in Guadalajara, Mexico, the Canadian Studies Center (CEC) to stimulate and create academic exchanges between the two countries following the NAFTA agreement. After her degree in Marketing and International Affairs from McGill University, she launched in Guadalajara, Mexico, the Canadian Studies Center (CEC) to stimulate and create academic exchanges between the two countries following the NAFTA agreement.