Marie Borstelmann
AdOps Manager at New Hope Media- Claim this Profile
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Bio
Experience
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New Hope Media
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Book and Periodical Publishing
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1 - 100 Employee
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AdOps Manager
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Apr 2012 - Jan 2013
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The Washington Post
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United States
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Newspaper Publishing
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700 & Above Employee
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AdOps Consultant
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Mar 2012 - Dec 2012
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Resonate
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Market Research
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100 - 200 Employee
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AdOps Consultant
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Mar 2011 - Dec 2011
Ad hoc trafficking support. Ad hoc trafficking support.
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HealthCentral
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United States
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Online Audio and Video Media
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1 - 100 Employee
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AdOps Consultant
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Oct 2010 - Dec 2010
Pulled and analyzed daily reports to monitor site-wide delivery. Used in-depth knowledge of DFP to target, prioritize, and pace approximately 800 monthly line items. Analyzed trends to adjust inventory purchased from partner sites. Helped decrease under-delivery from $500k+ to below $5k each month. Pulled and analyzed daily reports to monitor site-wide delivery. Used in-depth knowledge of DFP to target, prioritize, and pace approximately 800 monthly line items. Analyzed trends to adjust inventory purchased from partner sites. Helped decrease under-delivery from $500k+ to below $5k each month.
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The Washington Post
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United States
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Newspaper Publishing
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700 & Above Employee
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AdOps QA Specialist
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Jun 2008 - Jul 2010
Managed DFP as primary ad server across Washington Post Media and Slate Group properties. Monitored site performance and investigated live ad related issues. Consulted and tested new ad products and programs. Developed ad specs and ensured IAB compliance. Quality checked live campaigns. Provided technical training for product implementation and new hires. Maintained ad related implementation documentation.
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Account Manager
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Feb 2007 - Jun 2008
Managed $9M+ in advertisement revenue in 2007. Developed relationships with local and national agencies in the education, retail, and travel industries. Provided customer service to clients with contracts from $5K to $1M+. Monitored daily accuracy of contract entry in to Solbright accounting software and DoubleClick ad server. Ensured ads were built to specifications and functioned properly. Trafficked ads to all WPNI properties. Completed weekly optimizations to ensure… Show more Managed $9M+ in advertisement revenue in 2007. Developed relationships with local and national agencies in the education, retail, and travel industries. Provided customer service to clients with contracts from $5K to $1M+. Monitored daily accuracy of contract entry in to Solbright accounting software and DoubleClick ad server. Ensured ads were built to specifications and functioned properly. Trafficked ads to all WPNI properties. Completed weekly optimizations to ensure delivery in full.
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Analyst
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Nov 2005 - Feb 2007
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Ruckus Network
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Online Audio and Video Media
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1 - 100 Employee
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Campus Promotions
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Aug 2005 - Nov 2005
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Education
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Vanderbilt University
BS, Psychology -
University of Sydney
Study Abroad