Ecommerce Manager

• Apr 2022 - Present

Ecommerce Manager

• Sep 2017 - Mar 2022

Management of the e-commerce site : (Prestashop & Shopify) - E-merchandising and product launch - Stock management and coordination of the logistics team - Animation of the site according to the commercial planning - Planning, construction and deployment of the marketing plan - Web agency management for optimisations + run Traffic manager : - SEO management and improvments with our partner - Management and development of our SEA strategy - Newsletter management (creation, routing, reporting) - Animation and management of the blog Reporting : - Monthly analysis of performance KPI's / achievement of objectives - Monitoring of website improvement projects : Full redesign of the website Follow-up of evolution and optimisation projects After-sales service and customer relations Participation in the company's strategy and development

Trade Marketing Specialist - cosmetics, personal and home care department

• 2017 - 2018

- Promotional analysis of the 2017 highlights (Nielsen and Datasharing) - Monthly monitoring of the KPI's of the brand's promotional offers - Support in the construction of sales pitches and market reviews - Creation and development of analysis tools for the internal and sales force - Promotional analysis of the 2017 highlights (Nielsen and Datasharing) - Monthly monitoring of the KPI's of the brand's promotional offers - Support in the construction of sales pitches and market reviews - Creation and development of analysis tools for the internal and sales force

Trade Marketing Assistant / E-commerce Project Manager

• 2016 - 2016

Development of B2B sales for skincare and perfume brands in specialised channels (Salvatore Ferragamo, Emanuel Ungaro, Jean-Claude Biguine etc.) - Participation in the construction of Trade Marketing highlights (recommendation, planning, creation). - Development, creation and diffusion of e-mail campaigns for loyalty and recruitment - Creation of commercial offers (product range, promotions, gifts) - Monitoring and analysis of performance related to the trade marketing actions implemented (reporting, assessments) - Follow-up, acceptance and recommendation of the website specifications - Launch and follow-up of new brands (price watch, business plan, management of product/brand files)

Assistant Product Manager

• Jan 2015 - Jun 2015

- Sourcing of new packaging plants - Organisation of marketing events - Monitoring the production process in coordination with Hong Kong offices - Development and management of the new collection - Participation at Première Vision trade show, in Paris - Sourcing of new packaging plants - Organisation of marketing events - Monitoring the production process in coordination with Hong Kong offices - Development and management of the new collection - Participation at Première Vision trade show, in Paris

Sales consultant / Student job

• Dec 2014 - Jan 2015

- Personalized advice and sales to a national and international clientele - Building customer loyalty - Good maintenance of the point of sale and the visual merchandising - Restocking and replenishment of different products - Personalized advice and sales to a national and international clientele - Building customer loyalty - Good maintenance of the point of sale and the visual merchandising - Restocking and replenishment of different products

Sales Consultant

• Jun 2013 - Jul 2013

- Merchandising of the shop and creation of facing - Stock management - Advising and negotiating with customers - Knowledge of the product range offered - Merchandising of the shop and creation of facing - Stock management - Advising and negotiating with customers - Knowledge of the product range offered