Experience

Blue Nova Designs

• United States
• Events Services
• 1 - 100 Employee

• VP of Marketing

  • Jan 2021 - Present

  Nashville, Tennessee, United States Blue Nova Designs is a Full-Service Rental, Design and Fabrication Provider for Trade Show Exhibits, Corporate Events, and Concert Tours.

• Marketing Director

  • Sep 2007 - Jan 2021

  Franklin, Tennessee, United States I've been involved in developing every aspect of the business, including: • Brand development – Developed a consistent brand look and feel across all platforms including social, graphic, video and web design to create distinction in our market. This process included brand messaging, logo creation, web design, product photo shoots, and catalog development. • Marketing + advertising strategy – Developed a strategy to reach customers through an omni-channel approach including email… Show more I've been involved in developing every aspect of the business, including: • Brand development – Developed a consistent brand look and feel across all platforms including social, graphic, video and web design to create distinction in our market. This process included brand messaging, logo creation, web design, product photo shoots, and catalog development. • Marketing + advertising strategy – Developed a strategy to reach customers through an omni-channel approach including email marketing, social media engagement, digital advertising, retargeting, website development, video creation, in-person visits, print materials and trade shows. • Analytics - Monitoring user behavior, advertising goals and conversion rates to influence and hone strategies moving forward. • Software conversion – Researched software capabilities, costs, and implementation factors. Prepared and migrated the data from one system to another. Integrated software to other business systems. Trained staff on the new system.



Ramsey Solutions

• United States
• Financial Services
• 700 & Above Employee

• B2C Marketer

  • Jan 2021 - Jan 2022

  Franklin, Tennessee, United States



Leading Edge Communications

• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Dec 2017 - Feb 2019

  Franklin, TN • Product Strategy –Worked with the company owner to develop new products by listening to what the sales team was hearing from advertisers. Provided advertisers with new digital and podcast audio platforms for promoting their business. • Content development – Worked with outside vendors to create content for publishing. Including graphic design, video production, website and audio assets. Sales management – Set sales goals and strategies. Followed up and incentivized sales staff to… Show more • Product Strategy –Worked with the company owner to develop new products by listening to what the sales team was hearing from advertisers. Provided advertisers with new digital and podcast audio platforms for promoting their business. • Content development – Worked with outside vendors to create content for publishing. Including graphic design, video production, website and audio assets. Sales management – Set sales goals and strategies. Followed up and incentivized sales staff to reach and exceed goals. • Software conversion – Worked with owner to identify and select the software. Prepared historical data for conversion, imported data and developed systems for use. Trained staff on using software. Show less



KIDMO, LLC

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Director of Sales

  • Mar 2003 - Feb 2008

  Managed a sales team with the objective to educate customers on products and to meet their needs. • Sales Management – Drove sales growth by building a team dedicated to marketing, sampling and engaging customers. • Growth – Implemented initiatives that grew sales 500% over 5 years. • Communications - Created sales tools including infographics to educate customers on product benefits. • New Product Launch – Launched new products and sales offers. Incentives –… Show more Managed a sales team with the objective to educate customers on products and to meet their needs. • Sales Management – Drove sales growth by building a team dedicated to marketing, sampling and engaging customers. • Growth – Implemented initiatives that grew sales 500% over 5 years. • Communications - Created sales tools including infographics to educate customers on product benefits. • New Product Launch – Launched new products and sales offers. Incentives – Developed and offered sales incentives and monitored sales metrics. • Project management – Lead project management for conference sponsorship and exhibition. Show less