National Senior Manager, Email Marketing

• Jul 2022 - Present

National Manager, Email Marketing

• May 2020 - Jul 2022

● Manages email marketing for national office in accordance with digital marketing andconstituent engagement strategies while surpassing fundraising goals.● Configures customer journeys and marketing automation through Salesforce Marketing Cloud.● Contributes to concept development and execution of online, integrated, and interactive campaigns that cultivate and strengthen relationships with customers and donors.● Coordinates processes, schedules, campaigns and messaging as they relate to strategic imperatives of the organization and Marketing/Communications efforts of the nationwide organization. Show less

Digital Marketing Associate

• Sep 2018 - May 2020

● Created and implemented strategic B2C marketing campaigns - through email and paid advertising- that deliver against revenue and lead generation goals ● Managed the day-to-day production schedule, including the development, testing and execution of all inbound marketing campaigns ● Created and implemented all email automation campaigns that generated over $900k and streamlined workflow by 40% in Salesforce Pardot ● Implemented, managed and budgeted all paid advertising campaigns through Adroll, LinkedIn Marketing, Facebook Ads and Google AdWords ● Collaborated with internal teams to create content marketing that optimized UX Show less

Project Associate

• Sep 2017 - Jul 2018

● Spearheaded, planned, and executed social media content, while referring to Twitter, Instagram, and Facebook Analytics to analyze and shape posts to best engage our followers ● Conceptualized and initiated internal publications, and bi-monthly newsletters for all 65 staff and 570 tenants ● Collaborated to create trainings, events, and activities for staff and tenants ● Strategized to streamline approval of weekly vendor bills, expense reports, and rental income for 7 sites on Oracle Netsuite ● Managed and oversaw donor relations through Salesforce CRM, and producing E-Blasts through Constant Contact Show less