Experience

Peak Performance

• Retail
• 300 - 400 Employee

• Design Manager Casual and Performance

  • Jan 2022 - Present



Frilans

• Creative Director Independent

  • Mar 2021 - Present



John Sterner | Swedish Knitology

• Creative | Co Owner |

  • 2016 - Jan 2022

  Premium knitwear with a sustainable mindset. Iconic sustainable design and material choice. Startup with Founder Alexander Stutterheim. Knitwear Design. Brand Identification. Direction. Mood Storytelling. Knit Project with refugees. Premium knitwear with a sustainable mindset. Iconic sustainable design and material choice. Startup with Founder Alexander Stutterheim. Knitwear Design. Brand Identification. Direction. Mood Storytelling. Knit Project with refugees.



Lindex

• Sweden
• Retail
• 700 & Above Employee

• Creative director

  • Jun 2019 - Mar 2021



Monki

• Sweden
• Retail
• 400 - 500 Employee

• Creative director

  • May 2018 - Jun 2019



Freelance Creative Consultant

• Freelance Creative Director

  • 2017 - Jun 2019

  STADIUM • sportswear collection • AUK protection Direction Apparel concept. Technical wear for helicopter pilots. STADIUM • sportswear collection • AUK protection Direction Apparel concept. Technical wear for helicopter pilots.



Björn Borg

• Sweden
• Retail Apparel and Fashion
• 100 - 200 Employee

• Creative Director

  • Oct 2014 - Jan 2017

  Global Creative Direction, management Group Product Direction New Concepts (sportsapparel, eyes, shoes, bags, swimwear, underwear concepts) Marketing Direction ( skintone concept, fashionshow Startup, Collab. Craig Green, packaging, conceptstores ..) seasonal color formation Direction. Global Creative Direction, management Group Product Direction New Concepts (sportsapparel, eyes, shoes, bags, swimwear, underwear concepts) Marketing Direction ( skintone concept, fashionshow Startup, Collab. Craig Green, packaging, conceptstores ..) seasonal color formation Direction.



POC

• Sweden
• Sporting Goods Manufacturing
• 100 - 200 Employee

• Concept Design manager | Design Director Apparel

  • Jan 2011 - Dec 2014

  Apparel Design Direction , Creative Direction -AVIP, Raceday, Fondo, Racewear. New Concepts, Eyewear design concept, Color Direction all products..and more. Apparel Design Direction , Creative Direction -AVIP, Raceday, Fondo, Racewear. New Concepts, Eyewear design concept, Color Direction all products..and more.



Mountain works | Ocean works

• Head of design

  • 2010 - 2011

  MW | Premium downjackets lightweight to heavy. OW | Technical Sail Wear, Jersey poloshirt Rugby, Shorts, surf wetsuit concept MW | Premium downjackets lightweight to heavy. OW | Technical Sail Wear, Jersey poloshirt Rugby, Shorts, surf wetsuit concept



Freelance

• Senior Designer Consult

  • 2007 - 2009

  Clients: iittala, McLaren, Howl designstudio, Arabia, Jobman, Mitab, Zero, Greta Clients: iittala, McLaren, Howl designstudio, Arabia, Jobman, Mitab, Zero, Greta



ellegal

• Head of Design

  • 2005 - 2008

  RTW Womens wear collection, tailored, Jersey , knits, labels, workbook, print design, moodboards RTW Womens wear collection, tailored, Jersey , knits, labels, workbook, print design, moodboards



Electrolux Group

• Sweden
• Manufacturing
• 700 & Above Employee

• Concept designteam

  • Nov 1998 - Nov 2000