Marie-Nathalie Aubry

Responsable marketing at PARIS DEFINED MAGAZINE
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • Français Native or bilingual proficiency
  • English Full professional proficiency
  • Allemand Limited working proficiency
  • Espagnol Professional working proficiency
  • Polonais Elementary proficiency

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Experience

    • France
    • Media Production
    • 1 - 100 Employee
    • Responsable marketing
      • Nov 2022 - Present

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Tourist guide
      • Nov 2022 - Present

      Design, organization and animation of themed guided tours Locations: Paris and Versailles Target audiences: Individual (adults and children), professionals (companies, team building), tailor-made requests Languages: French and English For the foodies : https://www.airbnb.fr/experiences/203141 https://www.airbnb.fr/experiences/220285 https://www.airbnb.fr/experiences/716767 For the bikers : https://www.airbnb.fr/experiences/203702 https://www.airbnb.fr/experiences/510177 The ones you have to see : https://www.airbnb.fr/experiences/224044 https://www.airbnb.fr/experiences/1142280 https://www.airbnb.fr/experiences/1163600 Show less

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Project manager
      • Sep 2020 - Oct 2022

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing consultant
      • Feb 2019 - Sep 2020

      Strategy- Complete market study, targets, analysis of achievements, competitors and influencers- Brand strategy (branding, positioning, communication plan, semantic research, detailed objectives, choice of distribution channels)- Strategy adapted to each offerOperational :- Publication planning- Content creation- Community management- Press and influencer relations- Creation and analysis of monthly reports + improvements recommandationsProduct development:- Creation and scripting of tours- Finding and setting up partnerships- Elaboration of guides' pitchAll in English! Show less

    • Licensed tour guide
      • Mar 2019 - Mar 2020

      Design, organization and animation of themed guided tours Locations: Paris and VersaillesTarget audiences: Individual (adults and children), professionals (companies, team building), tailor-made requestsLanguages: French and EnglishFor the foodies :https://www.airbnb.fr/experiences/203141 https://www.airbnb.fr/experiences/220285 https://www.airbnb.fr/experiences/716767For the bikers :https://www.airbnb.fr/experiences/203702 https://www.airbnb.fr/experiences/510177The ones you have to see :https://www.airbnb.fr/experiences/224044 https://www.airbnb.fr/experiences/1142280 https://www.airbnb.fr/experiences/1163600 Show less

    • Digital marketing consultant
      • Oct 2015 - Sep 2020

      Inbound marketing consultant - Strategic and operational recommendations based on inbound marketing logic Community management - Social media strategies for companies and start-ups - Creation of content (visuals, texts) for social networks - Statistical analysis of performance Web Writer - Set up the editorial plan - Writing and integration (Hubspot) Inbound marketing consultant - Strategic and operational recommendations based on inbound marketing logic Community management - Social media strategies for companies and start-ups - Creation of content (visuals, texts) for social networks - Statistical analysis of performance Web Writer - Set up the editorial plan - Writing and integration (Hubspot)

  • Gringoz
    • Paris, France
    • Co-founder
      • Jun 2018 - Feb 2020

      Gringoz helps backpackers save money by enabling them to stay updated on the prices of things thanks to the data updates of the community : every backpacker can share what they’ve paid or is ready to pay and compare with the lowest price paid, the average price paid, the highest price paid, the fair price to pay. Gringoz helps backpackers save money by enabling them to stay updated on the prices of things thanks to the data updates of the community : every backpacker can share what they’ve paid or is ready to pay and compare with the lowest price paid, the average price paid, the highest price paid, the fair price to pay.

    • France
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Editorial production coordinator
      • Sep 2016 - Sep 2017

      Project manager "Les ailes d'Hermès"Assistance on the production of digital content from the design phase to content production phase:- Creative work before agencies' brief- Creative meetings and brainstorming with agencies- Coordination of requests for creative elements with the agency and the various services- Monitoring product flows- Participation in different shootingsManagement of translations linked to the contents published on the institutional website Les Ailes d'Hermès- Writing legends and SEO texts- Management of the transcription phases, translations and integrations in 10 languagesSupport Technique:- Follow-up developments with technical agencies- Assistance during the test phase- Uploading content- Monthly statistical report and analysis of performance (with google analytics, facebook manager, magento, pentaho kettle)Archiving:- Monthly archiving of new content on Les Ailes d'Hermès. Show less

    • Editorial production coordinator assistant (Intern)
      • Mar 2016 - Sep 2016

      Ensure the update of the Hermès parasite page (hermes.com):- Manage, update and follow-up the publication planning- Publication of newsContribute to the production of brand content (Hermesistible.com):- Writing agency briefs- Search for information from the documentation and trades department- Writing and follow-up translations of texts- Contribution to the organization of shootings- Manage projects online: functional test in pre-production- Preparation of reports monthly (Google Analytics, Facebook manager)Reportings / Data- Creation of a template for mensual and annual reportings- Implementation of performance monitoring for Hermesistible website- Implementation of the documentation regarding UTM tracking Show less

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Consultant marketing digital (Intern)
      • Mar 2015 - Sep 2015

      Strategy - Complete training in inbound marketing and hubspot software (inbound, hubspot and partner certifications) - Participation and organisation of briefs and brainstorming - Operational recommendation based on inbound logic for customers - SEO Strategy Operational - Production of keynotes présentation for customers - Set up the editorial planning - Lead the first appointment with a prospect - Monitoring and management of ongoing projects, contact clients and service providers (developers, graphic designers ...) Creating content - Creation of content (ebooks, infographies, checklists, presentations...) - Landing pages - Writing and regular publications on the Agency's blog Social Networks - Creation of a strategy for the social networks of the agency (Facebook, Linkedin, Twitter, Google+) - Community management Show less

    • France
    • Environmental Services
    • 1 - 100 Employee
    • Co-founder and Project Manager
      • Sep 2014 - Jul 2015

      Micro agency for the purpose of my diploma. We were acting like the communication agency of the french start-up Hesus. - Set up a global strategy of communication - Create the new brand image (logo, graphical charter) - Content production (video, card) - Event planning for the birthday of the compagnie Micro agency for the purpose of my diploma. We were acting like the communication agency of the french start-up Hesus. - Set up a global strategy of communication - Create the new brand image (logo, graphical charter) - Content production (video, card) - Event planning for the birthday of the compagnie

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Animatrice commerciale
      • Oct 2011 - Jun 2014

      Animatrice commerciale avec PLV Hotesse d'acceuil pour des événements professionnels Animatrice commerciale avec PLV Hotesse d'acceuil pour des événements professionnels

    • France
    • Airlines and Aviation
    • 700 & Above Employee
    • Stage découverte
      • Dec 2007 - Dec 2007

      Découverte des services ressources humaines, logistique et marketing d'ADP. Découverte des services ressources humaines, logistique et marketing d'ADP.

Education

  • CELSA - Ecole des hautes études en sciences de l'information et de la communication
    Master's degree, Media, Creation & Innovation
    2016 - 2017
  • ISCOM
    Master's degree, Creative Design Branding
    2015 - 2016
  • ISCOM
    Bachelor, Marketing / Advertising
    2014 - 2015
  • Université Sorbonne Nouvelle (Paris III)
    Bachelor degree, information/communication and modern litterature
    2011 - 2014

Community

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