Experience

Fifth Dimension Research and Consulting

• Australia
• Market Research
• 1 - 100 Employee

• Senior Consultant

  • ‏أكتوبر 2020 - - الحالي

• Consultant

  • ‏سبتمبر 2018 - ‏أكتوبر 2020



Kantar TNS Australia

• Consultant

  • ‏أغسطس 2017 - ‏أغسطس 2018

  Account management of a range of clients, with a focus on FMCG on a wide range of research: Brand, comms, shopper, innovation- Build strong business partnership to ensure business relevance and stakeholder satisfaction- Design of relevant research program or one off studies- Generate clear, meaningful and actionnable insights- Oversee project management to ensure timely, accurate and efficient measurement

• Account Manager

  • ‏أغسطس 2016 - ‏أغسطس 2018

  Account management of FMCG and services clients on brand equity, copy testing and media efficiency- Design relevant research projects based on client business objectives and budgets- Transform data into actionable insight and consult client on business challenges, with a focus on integrating data sources- Manage research projects and allocated team to ensure accurate, timely and impactful deliverables - Cultivate a culture of business excellence, ensuring on going training of more junior staff and leverage internal expert knowledge on specific client questions

• Senior Account Executive

  • ‏مارس 2014 - ‏أغسطس 2016

  Management of national and regional research on advertising and media efficiency, to help clients building strong brands - Management of research projects from design to recommendations- Development of clients’ relationship to support their business on brand equity, advertising or media strategy- Maximise agency partnership with media and creative agencies to optimise client deliverables and actionability of insights



Optimedia

• Romania
• Wholesale Building Materials
• 1 - 100 Employee

• Media Efficiency Consultant

  • ‏ديسمبر 2012 - ‏ديسمبر 2013

  Optimisation of media ROI of a key agency client for offline and online campaigns through media planning & strategy measurement - Integrate media sales agencies (press, TV, Internet mainly) into client research program and ensure relevance and reliability of methodology and results.- Help to define media questions into market research objectives in order to optimise agency proposition and ensure key take-outs to be actionable into media strategy & buying.- Aggregate insights and knowledge to communicate best practices to media strategy consultants and assist them on targeting questions.



Millward Brown

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Research Executive

  • ‏يناير 2011 - ‏ديسمبر 2012

  Manage national and European research on Brand Image and Equity Tracking, Advertising pre & post-tests, ad hoc research (U&A), committed in top client-servicing.- Design and manage research projects following budget and timelines, with ability to juggle up to 6 projects at a time.- Provide daily client support and consulting in French or English, developing business relationship and loyalty with clients.- Implicate stakeholders and train junior staff to ensure optimal working relationships and best client servicing.



Ipsos

• France
• Market Research
• 700 & Above Employee

• Research Executive Assistant

  • ‏ديسمبر 2009 - ‏نوفمبر 2010

  Assist Senior Research Executives in design and execution of product and innovation research for key accounts (FMCG products).- Set up standard and ad hoc research (write questionnaire, check quotas, organise material collection, check online scripts) on product related research or forecasting model.- Manage data availability and reliability, defining data specifications and working with data processing specialists.- Design and prepare reports for Senior Consultants, and participate in analysis.



Havas Media

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Media research Assistant

  • ‏أبريل 2008 - ‏سبتمبر 2008

  Answer requests from internal clients (commercial teams) about audience qualification and media competition.- Select and extract relevant data to support media targeting.- Create reports on media behaviour and equipment.- Update and develop the company yearly book on the advertising year (audience, profile, media investments). Answer requests from internal clients (commercial teams) about audience qualification and media competition.- Select and extract relevant data to support media targeting.- Create reports on media behaviour and equipment.- Update and develop the company yearly book on the advertising year (audience, profile, media investments).



INTER°VIEW Innovative !

• Staffing and Recruiting

• Research Director Assistant

  • ‏يونيو 2006 - ‏سبتمبر 2006

  Support the team on qualitative research, trend exploration and quantitative research.- Organise and take notes during focus group and interview consumers- Explore consumption trends- Manage a quantitative research (100 interviews, PAPI) Support the team on qualitative research, trend exploration and quantitative research.- Organise and take notes during focus group and interview consumers- Explore consumption trends- Manage a quantitative research (100 interviews, PAPI)